Glossary
Plain-language definitions of the terms used across HexaFloww.
Organization - your company account. Holds your team and billing.
Project (workspace / brand) - where marketing data lives. Contacts, campaigns, channels, and the inbox are all scoped to one project.
Segment - a group of contacts. Manual (hand-picked) or dynamic (auto-updated from rules).
Template - a reusable message design. Email templates are built in the drag-and-drop editor; WhatsApp templates must be approved by Meta before use.
Campaign - one send of a template to an audience (email or WhatsApp broadcast).
Automation (journey) - a sequence of steps that runs for a contact when a trigger fires.
Trigger - the event that starts an automation.
Enrollment - one contact's run through an automation.
Opt-in / consent - a contact's agreement to be messaged on a channel. Required for WhatsApp marketing.
Suppression list - the project's global do-not-send list, per channel. Fills from unsubscribes, bounces, and WhatsApp STOP.
Quality rating - Meta's Green / Yellow / Red grade of your WhatsApp number's health.
Messaging limit (tier) - how many new WhatsApp conversations you can start per day.
Free window - 24 hours after a customer messages you, during which WhatsApp replies are free and don't need a template.
AI credits - what AI actions cost. Plan credits reset each billing cycle; top-up credits don't expire.
Connector - an integration that pulls contacts in from an external tool (Google Forms, HubSpot, Shopify, etc.).
SMTP / SES - the two ways to connect an email sending account.
Smart Send - sending each contact's email at the hour they're most likely to open it.