Glossary
Plain-language definitions of the terms used across HexaFloww.
Organization — your company account. Holds your team and billing.
Project (workspace / brand) — where marketing data lives. Contacts, campaigns, channels, and the inbox are all scoped to one project.
Segment — a group of contacts. Manual (hand-picked) or dynamic (auto-updated from rules).
Template — a reusable message design. Email templates are built in the drag-and-drop editor; WhatsApp templates must be approved by Meta before use.
Campaign — one send of a template to an audience (email or WhatsApp broadcast).
Automation (journey) — a sequence of steps that runs for a contact when a trigger fires.
Trigger — the event that starts an automation.
Enrollment — one contact's run through an automation.
Opt-in / consent — a contact's agreement to be messaged on a channel. Required for WhatsApp marketing.
Suppression list — the project's global do-not-send list, per channel. Fills from unsubscribes, bounces, and WhatsApp STOP.
Quality rating — Meta's Green / Yellow / Red grade of your WhatsApp number's health.
Messaging limit (tier) — how many new WhatsApp conversations you can start per day.
Free window — 24 hours after a customer messages you, during which WhatsApp replies are free and don't need a template.
AI credits — what AI actions cost. Plan credits reset each billing cycle; top-up credits don't expire.
Connector — an integration that pulls contacts in from an external tool (Google Forms, HubSpot, Shopify, etc.).
SMTP / SES — the two ways to connect an email sending account.
Smart Send — sending each contact's email at the hour they're most likely to open it.