Reading your campaign analytics

Each campaign has its own analytics, and /admin/analytics shows the picture across all campaigns.

Per-campaign

Open a campaign to see:

• Sent, delivered, bounced — how many made it.
• Open rate — with bot-open filtering, so automated inbox scans don't inflate the number.
• Click rate and which links were clicked.
• Unsubscribes from that campaign.

Global analytics

/admin/analytics covers open trends over time, your best sending hours, and deliverability signals (bounce rate, spam complaints) so you can spot a list or sender problem early.

What the numbers mean

• Open rate is a soft signal — Apple Mail Privacy and similar features pre-load images, so treat trends as more reliable than absolute values.
• Click rate is the stronger engagement signal.
• A rising bounce rate means your list has stale addresses — clean it.
• Any spam complaints — tighten your audience and check your content and frequency.