# Reading your campaign analytics

> Opens, clicks, and deliverability explained.

_Source: https://hexafloww.com/docs/email/campaign-analytics_

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Each campaign has its own analytics, and `/admin/analytics` shows the picture across all campaigns.

## Per-campaign

Open a campaign to see:

- **Sent, delivered, bounced** — how many made it.
- **Open rate** — with bot-open filtering, so automated inbox scans don't inflate the number.
- **Click rate** and which links were clicked.
- **Unsubscribes** from that campaign.

![Campaign analytics with open and click funnel](https://hexafloww.com/docs/email/campaign-analytics.webp)

## Global analytics

`/admin/analytics` covers open trends over time, your best sending hours, and deliverability signals (bounce rate, spam complaints) so you can spot a list or sender problem early.

## What the numbers mean

- **Open rate** is a soft signal — Apple Mail Privacy and similar features pre-load images, so treat trends as more reliable than absolute values.
- **Click rate** is the stronger engagement signal.
- A rising **bounce rate** means your list has stale addresses — clean it.
- Any **spam complaints** — tighten your audience and check your content and frequency.

> [!TIP]
> Compare WhatsApp read rate with email open rate for the same period on the [WhatsApp analytics page](https://hexafloww.com/docs/whatsapp/whatsapp-reporting.md).