Connect Google Analytics
Pull GA4 traffic data into the Website AI dashboard.
Connecting Google Analytics lets the Website AI module show your GA4 traffic, acquisition, and engagement data.
Before you start
- You need the Admin or Manager role.
- You need at least Viewer access to a GA4 property (not an old Universal Analytics property).
- Your plan must include the Website AI features.
Connect a property
-
Open the Google Analytics connect page. Sidebar → Connect Accounts → Google Analytics, or go to
/admin/connect-accounts/google-analytics. -
Sign in with Google. Click connect and choose the Google account with access to your GA4 property. Approve read access.

Google consent screen for Analytics read access -
Select the GA4 property. HexaFloww lists every account and property you can access. Pick one — a project uses one property at a time. You can change it later without signing in again.

GA4 property picker
Where the dashboard lives
The connect page only handles the connection and property choice. The GA4 dashboard — traffic, acquisition, devices, events — is at /admin/website-ai/google-analytics, and shows a "connect first" prompt until a property is linked. See Website AI.
Common problems
- Your property isn't listed — it's a Universal Analytics property (unsupported), or your Google account doesn't have access to it. Use a GA4 property and an account with at least Viewer access.
- Dashboard stopped loading — the Google token was revoked. Reconnect from this page.