LeadSquared is a lead-management and sales-execution CRM for high-volume B2C sectors like education, lending and healthcare, with marketing automation from ₹90,000 a year. HexaFloww is a marketing suite: WhatsApp campaigns with safety rails, email, a social inbox, AI replies, bookings and Google reviews from ₹999/month. Here’s an honest, side-by-side look.
Choose HexaFloww if you want WhatsApp and email campaigns, an Instagram, Messenger and TikTok inbox, AI replies, bookings and Google reviews on a monthly plan from ₹999. Choose LeadSquared if you run a large admissions, lending or sales team that needs lead distribution, scoring, landing pages and field-sales workflows, on annual contracts.
See the full comparisonLeadSquared is a sales-execution CRM with lead capture, scoring and distribution; HexaFloww is a marketing suite.
LeadSquared’s Marketing Pro costs ₹90,000 a year (2 users) and Marketing Super ₹1,49,000; HexaFloww starts at ₹999/month.
LeadSquared includes dynamic landing pages and forms, which HexaFloww doesn’t offer.
HexaFloww includes WhatsApp campaign safety rails, AI replies trained on your website and a social inbox.
HexaFloww adds WhatsApp booking with reminders, Google review replies and SEO reports.
LeadSquared is an Indian CRM built for high-velocity sales in sectors like education, lending, healthcare and real estate. It captures leads, scores and routes them to counsellors or sales reps, and adds marketing automation with email, landing pages and chatbots. HexaFloww is a marketing suite for growing businesses.
This page compares the two on pricing, WhatsApp campaigns, the social inbox, local tools, lead management, landing pages, email and AI. HexaFloww is our product, so read it as an informed opinion. Every LeadSquared fact is taken from LeadSquared’s own website.
LeadSquared is a powerful sales-execution CRM for large B2C teams, sold on annual contracts. HexaFloww is a marketing suite: WhatsApp campaigns with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews, on a monthly rupee plan from ₹999.
| Feature |  HexaFloww | LeadSquared |
|---|---|---|
| Marketing | ||
| WhatsApp campaigns | Every plan, with scheduling and journeys | Not detailed on its marketing pricing page |
| Number-protection rails | Frequency caps, quality auto-pause, failure circuit breaker | Not described on its pricing page |
| Email campaigns | Builder, A/B tests, Smart Send (Growth plan) | 1 lakh–2.5 lakh emails a month included |
| Landing pages & forms | Not offered; form connectors instead | Dynamic landing pages and form widgets |
| Leads & sales | ||
| Lead scoring | AI buying-intent score on every chat | Lead scoring |
| Lead distribution | Manual assignment with email alerts | Automatic lead distribution |
| Workflows | Journeys with email and WhatsApp steps | Basic and advanced workflow automation, process designer |
| Reporting | Campaign, WhatsApp and email analytics | Custom reports and dashboards |
| Inbox, AI & local | ||
| Social inbox | WhatsApp, Messenger, Instagram and TikTok | Converse and chatbot sessions (1,000–2,000) |
| AI replies | Trained on your website and documents | Chatbot; AI email parser as an add-on |
| WhatsApp booking | Slots, reminders, Google Calendar sync | Not listed |
| Google reviews & SEO | Review replies, posts, Search Console, GA4, SEO audit | Not offered |
| Pricing & billing | ||
| Starting price | ₹999/month | ₹90,000 a year (Marketing Pro) |
| Billing | Monthly, or annual with up to 20% off | Annual |
| Free trial | 3 days, Growth features, no card | Not mentioned; talk to sales |
WhatsApp campaigns
HexaFloww: Every plan, with scheduling and journeys
LeadSquared: Not detailed on its marketing pricing page
Number-protection rails
HexaFloww: Frequency caps, quality auto-pause, failure circuit breaker
LeadSquared: Not described on its pricing page
Email campaigns
HexaFloww: Builder, A/B tests, Smart Send (Growth plan)
LeadSquared: 1 lakh–2.5 lakh emails a month included
Landing pages & forms
HexaFloww: Not offered; form connectors instead
LeadSquared: Dynamic landing pages and form widgets
Lead scoring
HexaFloww: AI buying-intent score on every chat
LeadSquared: Lead scoring
Lead distribution
HexaFloww: Manual assignment with email alerts
LeadSquared: Automatic lead distribution
Workflows
HexaFloww: Journeys with email and WhatsApp steps
LeadSquared: Basic and advanced workflow automation, process designer
Reporting
HexaFloww: Campaign, WhatsApp and email analytics
LeadSquared: Custom reports and dashboards
Social inbox
HexaFloww: WhatsApp, Messenger, Instagram and TikTok
LeadSquared: Converse and chatbot sessions (1,000–2,000)
AI replies
HexaFloww: Trained on your website and documents
LeadSquared: Chatbot; AI email parser as an add-on
WhatsApp booking
HexaFloww: Slots, reminders, Google Calendar sync
LeadSquared: Not listed
Google reviews & SEO
HexaFloww: Review replies, posts, Search Console, GA4, SEO audit
LeadSquared: Not offered
Starting price
HexaFloww: ₹999/month
LeadSquared: ₹90,000 a year (Marketing Pro)
Billing
HexaFloww: Monthly, or annual with up to 20% off
LeadSquared: Annual
Free trial
HexaFloww: 3 days, Growth features, no card
LeadSquared: Not mentioned; talk to sales
Area 01 · Pricing
HexaFlowwLeadSquared’s marketing plans are billed yearly per account. HexaFloww is a monthly rupee plan you can start today.
HexaFloww
LeadSquared
Verdict: HexaFloww wins for SMBs that want low monthly commitment.
See HexaFloww pricingArea 02 · WhatsApp campaigns
HexaFlowwIn India, WhatsApp is where leads reply. HexaFloww is built around it, with checks that protect your number.
HexaFloww
LeadSquared
Verdict: HexaFloww wins for WhatsApp-first marketing.
Explore WhatsApp marketingArea 03 · Social inbox
HexaFlowwMany enquiries now start in Instagram and Facebook DMs. HexaFloww answers them in one inbox.
HexaFloww
LeadSquared
Verdict: HexaFloww wins for brands that sell through social DMs.
See the unified inboxArea 04 · Booking & reviews
HexaFlowwClinics, coaching centres and showrooms need appointments and good Google reviews. HexaFloww covers both.
HexaFloww
LeadSquared
Verdict: HexaFloww wins for appointment-based and local businesses.
See WhatsApp bookingArea 05 · Lead management
LeadSquaredIf you route large volumes of leads to counsellors or sales reps, LeadSquared is built for it.
HexaFloww
LeadSquared
Verdict: LeadSquared wins for high-volume sales teams.
HexaFloww lead intelligenceArea 06 · Landing pages
LeadSquaredLeadSquared lets you build the pages that capture leads. HexaFloww connects to the form tools you already use.
HexaFloww
LeadSquared
Verdict: LeadSquared wins for capturing leads on your own pages.
Area 07 · Email
TieBoth send marketing email at volume.
HexaFloww
LeadSquared
“Email the admission brochure to everyone, then WhatsApp the parents who didn’t open it.”
Verdict: A tie: both handle email campaigns well.
Explore email campaignsArea 08 · AI
TieBoth use automation to answer and qualify leads, in different ways.
HexaFloww
LeadSquared
“What’s the fee for the weekend batch, and is there a demo class?”
Verdict: A tie: HexaFloww for AI conversations, LeadSquared for rep productivity.
How AI auto-replies workWhatsApp and email admissions campaigns, Instagram enquiries and counselling bookings on a monthly plan.
HexaFloww for educationWhatsApp booking with reminders, AI replies and Google reviews.
HexaFloww for healthcareWhatsApp campaigns, cart messages, email and Instagram DMs in one plan.
HexaFloww for e-commerceSeveral client projects on one plan, each with separate data and channels.
HexaFloww for agenciesLead distribution and counsellor workflows at university scale.
High-volume lead routing and field-sales processes.
A useful comparison is clear about our own gaps too.
Lead distribution
Automatic scoring and routing of large lead volumes to reps.
Landing pages
Dynamic landing pages and form widgets to capture leads.
Industry focus
Built for education, lending, healthcare, real estate and other B2C sectors.
Process design
Process designer and advanced workflow automation.
Moving the marketing side is mostly leads, templates and your WhatsApp number. Email and social accounts connect fresh in HexaFloww.
Export leads, stages and opt-in status from LeadSquared as a CSV.
Keep a list of unsubscribed contacts so they go straight onto the suppression list.
Import the CSV into HexaFloww and map each column to a contact field.
Connect Google Forms, Typeform or JotForm so new leads flow in automatically.
Disconnect your WhatsApp number from LeadSquared, connect it to HexaFloww and sync your approved templates.
Build a segment, schedule a WhatsApp campaign and add an email follow-up.
Tip: Large sales teams often keep LeadSquared for lead routing and run marketing campaigns in HexaFloww.
For marketing-led SMBs, yes. HexaFloww covers WhatsApp and email campaigns, a social inbox, AI replies, bookings and Google reviews on a monthly rupee plan. LeadSquared is the better fit for large sales or admissions teams that need lead distribution, field-sales workflows and landing pages.
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