# HexaFloww vs LeadSquared: Marketing Suite vs Sales CRM

_Source: https://hexafloww.com/compare/hexafloww-vs-leadsquared · Competitor facts last verified 2026-10-11_

> **Quick answer:** Choose HexaFloww if you want WhatsApp and email campaigns, an Instagram, Messenger and TikTok inbox, AI replies, bookings and Google reviews on a monthly plan from ₹999. Choose LeadSquared if you run a large admissions, lending or sales team that needs lead distribution, scoring, landing pages and field-sales workflows, on annual contracts.

## Key takeaways

- LeadSquared is a sales-execution CRM with lead capture, scoring and distribution; HexaFloww is a marketing suite.
- LeadSquared’s Marketing Pro costs ₹90,000 a year (2 users) and Marketing Super ₹1,49,000; HexaFloww starts at ₹999/month.
- LeadSquared includes dynamic landing pages and forms, which HexaFloww doesn’t offer.
- HexaFloww includes WhatsApp campaign safety rails, AI replies trained on your website and a social inbox.
- HexaFloww adds WhatsApp booking with reminders, Google review replies and SEO reports.

LeadSquared is an Indian CRM built for high-velocity sales in sectors like education, lending, healthcare and real estate. It captures leads, scores and routes them to counsellors or sales reps, and adds marketing automation with email, landing pages and chatbots. HexaFloww is a marketing suite for growing businesses.

This page compares the two on pricing, WhatsApp campaigns, the social inbox, local tools, lead management, landing pages, email and AI. HexaFloww is our product, so read it as an informed opinion. Every LeadSquared fact is taken from LeadSquared’s own website.

## Quick verdict

LeadSquared is a powerful sales-execution CRM for large B2C teams, sold on annual contracts. HexaFloww is a marketing suite: WhatsApp campaigns with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews, on a monthly rupee plan from ₹999.

**Choose HexaFloww if:**

- You want a monthly plan, not an annual contract
- WhatsApp campaigns are your main marketing channel
- Enquiries arrive on Instagram, Facebook and TikTok
- You take appointments or manage Google reviews
- You want AI replies trained on your website

**Choose LeadSquared if:**

- You route thousands of leads to counsellors or reps
- You need landing pages and dynamic forms
- You need sales pipelines and field-sales workflows

## Feature comparison

| Feature | HexaFloww | LeadSquared |
| --- | --- | --- |
| WhatsApp campaigns | Yes Every plan, with scheduling and journeys | Partial Not detailed on its marketing pricing page |
| Number-protection rails | Yes Frequency caps, quality auto-pause, failure circuit breaker | Partial Not described on its pricing page |
| Email campaigns | Yes Builder, A/B tests, Smart Send (Growth plan) | Yes 1 lakh–2.5 lakh emails a month included |
| Landing pages & forms | No Not offered; form connectors instead | Yes Dynamic landing pages and form widgets |
| Lead scoring | Yes AI buying-intent score on every chat | Yes Lead scoring |
| Lead distribution | Partial Manual assignment with email alerts | Yes Automatic lead distribution |
| Workflows | Yes Journeys with email and WhatsApp steps | Yes Basic and advanced workflow automation, process designer |
| Reporting | Yes Campaign, WhatsApp and email analytics | Yes Custom reports and dashboards |
| Social inbox | Yes WhatsApp, Messenger, Instagram and TikTok | Partial Converse and chatbot sessions (1,000–2,000) |
| AI replies | Yes Trained on your website and documents | Partial Chatbot; AI email parser as an add-on |
| WhatsApp booking | Yes Slots, reminders, Google Calendar sync | No Not listed |
| Google reviews & SEO | Yes Review replies, posts, Search Console, GA4, SEO audit | No Not offered |
| Starting price | Yes ₹999/month | Yes ₹90,000 a year (Marketing Pro) |
| Billing | Yes Monthly, or annual with up to 20% off | Partial Annual |
| Free trial | Yes 3 days, Growth features, no card | Partial Not mentioned; talk to sales |

## Pricing: monthly plan vs annual contract

LeadSquared’s marketing plans are billed yearly per account. HexaFloww is a monthly rupee plan you can start today.

### HexaFloww

- From ₹999/month, billed monthly or yearly
- 3–20 seats by plan
- 3-day free trial, no card

### LeadSquared

- Marketing Pro ₹90,000 a year, 2 users
- Marketing Super ₹1,49,000 a year, 2 users
- Sales CRM quoted by sales

**Verdict (HexaFloww):** HexaFloww wins for SMBs that want low monthly commitment.

## WhatsApp campaigns with safety rails

In India, WhatsApp is where leads reply. HexaFloww is built around it, with checks that protect your number.

### HexaFloww

- 4-step campaign wizard with a live audience preview
- Per-contact frequency caps, default 24 hours and 3 a week
- Auto-pause if your quality rating turns red
- Follow-up journeys on delivered, read or replied

### LeadSquared

- List segmentation for campaigns
- Converse and chatbot sessions by plan
- WhatsApp campaign tooling not detailed on its pricing page

**Verdict (HexaFloww):** HexaFloww wins for WhatsApp-first marketing.

## Social inbox for Instagram, Messenger and TikTok

Many enquiries now start in Instagram and Facebook DMs. HexaFloww answers them in one inbox.

### HexaFloww

- WhatsApp, Messenger, Instagram DMs and TikTok (Growth)
- Facebook and Instagram comment replies
- Assignment with an email to the assignee

### LeadSquared

- Social media connectors for lead capture
- Converse messaging sessions
- Gmail and Outlook integration

**Verdict (HexaFloww):** HexaFloww wins for brands that sell through social DMs.

## Bookings and Google reviews

Clinics, coaching centres and showrooms need appointments and good Google reviews. HexaFloww covers both.

### HexaFloww

- Booking inside WhatsApp with reminders and Google Calendar sync
- Reply to Google reviews with AI-drafted suggestions
- Google Business Profile posts, Search Console and GA4 reports

### LeadSquared

- Task management for follow-ups
- No WhatsApp booking or Google review tools listed

**Verdict (HexaFloww):** HexaFloww wins for appointment-based and local businesses.

## Lead management: LeadSquared’s home ground

If you route large volumes of leads to counsellors or sales reps, LeadSquared is built for it.

### HexaFloww

- Contacts and dynamic segments
- AI buying-intent score from 1 to 10 on every chat
- Manual lead assignment with email alerts

### LeadSquared

- Lead scoring, distribution and opportunities
- Smart views and nudges for reps
- Process designer and advanced workflows

**Verdict (LeadSquared):** LeadSquared wins for high-volume sales teams.

## Landing pages and forms

LeadSquared lets you build the pages that capture leads. HexaFloww connects to the form tools you already use.

### HexaFloww

- Connectors for Google Forms, Typeform and JotForm
- Shopify and HubSpot contact sync
- No landing-page builder

### LeadSquared

- Dynamic landing pages
- Dynamic form widgets
- Website event tracking on Marketing Super

**Verdict (LeadSquared):** LeadSquared wins for capturing leads on your own pages.

## Email marketing

Both send marketing email at volume.

### HexaFloww

- Drag-and-drop builder with A/B tests
- Smart Send at each contact’s usual opening hour
- Email and WhatsApp steps in the same journey

### LeadSquared

- 1 lakh emails a month on Pro, 2.5 lakh on Super
- Unlimited contacts
- Workflow automation by plan

> “Email the admission brochure to everyone, then WhatsApp the parents who didn’t open it.”

**Verdict (Tie):** A tie: both handle email campaigns well.

## AI replies and assistants

Both use automation to answer and qualify leads, in different ways.

### HexaFloww

- AI auto-reply trained on your website, documents and notes
- Hands chats to a human when it should
- Removes any link that isn’t from your own site

### LeadSquared

- Chatbot sessions included by plan
- AI-powered email parser as an add-on
- Nudges that prompt reps to act

> “What’s the fee for the weekend batch, and is there a demo class?”

**Verdict (Tie):** A tie: HexaFloww for AI conversations, LeadSquared for rep productivity.

## Pricing

LeadSquared bills marketing automation annually per account and quotes its CRM through sales. HexaFloww publishes monthly rupee plans from ₹999.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits, not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### LeadSquared

Marketing automation plans billed annually per account in rupees; sales CRM quoted by sales.

- **Marketing Pro:** ₹90,000 a year · 2 users, unlimited contacts, 1 lakh emails a month, 1,000 chat sessions
- **Marketing Super:** ₹1,49,000 a year · 2 users, 2.5 lakh emails a month, 2,000 chat sessions, website tracking
- **Add-ons:** Portals, sandbox, AI email parser, analytics platform
- **Trial:** Not mentioned; talk to sales

## Where LeadSquared is the better choice

- **Lead distribution:** Automatic scoring and routing of large lead volumes to reps.
- **Landing pages:** Dynamic landing pages and form widgets to capture leads.
- **Industry focus:** Built for education, lending, healthcare, real estate and other B2C sectors.
- **Process design:** Process designer and advanced workflow automation.

## Who should choose which

- **Schools & coaching centres:** HexaFloww - WhatsApp and email admissions campaigns, Instagram enquiries and counselling bookings on a monthly plan.
- **Clinics & salons:** HexaFloww - WhatsApp booking with reminders, AI replies and Google reviews.
- **D2C & Shopify brands:** HexaFloww - WhatsApp campaigns, cart messages, email and Instagram DMs in one plan.
- **Marketing agencies:** HexaFloww - Several client projects on one plan, each with separate data and channels.
- **Large admissions teams:** LeadSquared - Lead distribution and counsellor workflows at university scale.
- **Lending & insurance sales:** LeadSquared - High-volume lead routing and field-sales processes.

## Switching from LeadSquared

Moving the marketing side is mostly leads, templates and your WhatsApp number. Email and social accounts connect fresh in HexaFloww.

1. **Export your leads**: Export leads, stages and opt-in status from LeadSquared as a CSV.
2. **Note your opt-outs**: Keep a list of unsubscribed contacts so they go straight onto the suppression list.
3. **Import and map fields**: Import the CSV into HexaFloww and map each column to a contact field.
4. **Connect your forms**: Connect Google Forms, Typeform or JotForm so new leads flow in automatically.
5. **Move your number**: Disconnect your WhatsApp number from LeadSquared, connect it to HexaFloww and sync your approved templates.
6. **Schedule your first campaign**: Build a segment, schedule a WhatsApp campaign and add an email follow-up.

Large sales teams often keep LeadSquared for lead routing and run marketing campaigns in HexaFloww.

## The bottom line

LeadSquared is a strong choice for large B2C sales and admissions teams that need lead distribution, landing pages and process automation on annual contracts.

For Indian SMBs, schools and clinics that want WhatsApp and email campaigns, a social inbox, AI replies, bookings and Google reviews on a monthly plan, HexaFloww covers it from ₹999/month.

## Frequently asked questions

### Is HexaFloww a good LeadSquared alternative?

For marketing-led SMBs, yes. HexaFloww covers WhatsApp and email campaigns, a social inbox, AI replies, bookings and Google reviews on a monthly rupee plan. LeadSquared is the better fit for large sales or admissions teams that need lead distribution, field-sales workflows and landing pages.

### How much does LeadSquared cost?

LeadSquared’s pricing page lists Marketing Pro at ₹90,000 and Marketing Super at ₹1,49,000 per account, billed annually, each with 2 users, unlimited contacts and 1 lakh or 2.5 lakh emails a month. Its sales CRM plans are quoted by its sales team.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does LeadSquared have a free trial?

LeadSquared’s pricing page doesn’t mention a free trial; it asks you to talk to sales. HexaFloww offers a 3-day trial with Growth features and no credit card.

### Does HexaFloww have lead management like LeadSquared?

Partly. HexaFloww stores contacts, builds dynamic segments, scores every inbound chat for buying intent from 1 to 10 and lets you assign leads to teammates. It doesn’t have LeadSquared’s lead distribution rules, sales pipelines or field-sales app.

### Does HexaFloww build landing pages?

No. HexaFloww doesn’t include a landing-page builder. It captures leads from Google Forms, Typeform, JotForm, Shopify, HubSpot and its API. LeadSquared includes dynamic landing pages and form widgets.

### Which is better for schools and coaching institutes?

It depends on size. Large universities with big admissions teams often need LeadSquared’s lead distribution and counsellor workflows. Schools and coaching centres that mainly run WhatsApp and email campaigns, answer Instagram enquiries and book counselling slots get more from HexaFloww’s monthly plan.

### Can I move from LeadSquared to HexaFloww?

Yes. Export your leads and opt-outs as a CSV and import them into HexaFloww. If your WhatsApp number is connected through LeadSquared, disconnect it there and connect it to HexaFloww, then sync or re-submit your approved templates.

## Sources

- LeadSquared’s official pricing page, marketing automation plans, rupee prices, limits and add-ons, checked 11 October 2026
- HexaFloww pricing and product, plans, limits, trial and features, our own product