Comparison

HexaFloww vs Zoko: Beyond Shopify, Beyond WhatsApp

Zoko is a WhatsApp platform built for Shopify brands, with ready-made e-commerce flows. HexaFloww covers WhatsApp campaigns and Shopify cart and order messages too — and adds email, AI replies, bookings and Google reviews in rupee plans from ₹999/month. Here’s an honest, side-by-side look.

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HexaFloww vs Zoko comparison — Indian D2C brands, SMBs and agencies that market on WhatsApp, email, social and Google, billed in rupees.
The short answer

HexaFloww or Zoko?
Here’s the honest answer.

If you market beyond Shopify and WhatsApp, HexaFloww is the better fit: it runs WhatsApp campaigns with safety rails and Shopify cart messages, and adds email, AI replies, bookings and Google reviews from ₹999/month, billed in rupees. Zoko is the stronger pick for Shopify-only brands that want ready-made COD and review flows and WhatsApp calling.

See the full comparison
4 areas where HexaFloww comes out ahead
3 ties where it depends on your business
2 areas where Zoko is stronger

Key takeaways

01

Both HexaFloww and Zoko run WhatsApp broadcasts, a shared inbox and Shopify abandoned-cart and order messages.

02

Zoko is priced in US dollars, from 49.99 USD a month, with Instagram, custom flows and AI agents as paid add-ons.

03

HexaFloww is priced in rupees from ₹999/month, with AI replies included and number-protection rails on every campaign.

04

HexaFloww adds email campaigns, WhatsApp booking and Google review tools — Zoko offers none of these.

05

Zoko leads on ready-made Shopify flows such as COD-to-prepaid, plus WhatsApp calling, pop-ups and a chat widget.

Zoko is a WhatsApp platform built specifically for Shopify brands, with an app on the Shopify App Store, ready-made e-commerce flows and AI agents for order tracking and sales. For a Shopify store that lives on WhatsApp, it’s a focused choice.

This page compares the two on WhatsApp campaigns, number safety, the inbox, AI, email, booking, Google reviews, Shopify flows and calling. HexaFloww is our product, so read it as an informed opinion — every Zoko fact is taken from Zoko’s own website.

Quick verdict

Two good tools.
Built for different jobs.

Zoko is a capable, Shopify-first WhatsApp tool priced in dollars, with flows and AI agents sold as add-ons. HexaFloww is built around the whole marketing workflow: WhatsApp with safety rails, Shopify cart and order messages, email, a four-channel inbox, AI replies, bookings and Google reviews, priced in rupees.

Best for most Indian businesses

Choose HexaFloww if…

  • You want to pay in rupees with GST invoices
  • You send email newsletters as well as WhatsApp campaigns
  • You sell beyond Shopify or take appointments
  • You want AI replies included rather than paid per resolution
  • You manage Google reviews or several brands on one plan

Choose Zoko if…

  • You run only on Shopify and want ready-made COD and review flows
  • You want WhatsApp calling minutes in your plan
  • You want pop-up campaigns and a chat widget on your store
  • You want an AI agent that takes orders on WhatsApp
Side by side

HexaFloww vs Zoko.
Feature by feature.

Included Partial / add-on Not offered

WhatsApp

Official WhatsApp Business API

HexaFloww: Meta Cloud API, your own number

Zoko: Official API, bring your own number

Broadcasts & segments

HexaFloww: Campaign wizard, scheduling, dynamic segments

Zoko: Bulk broadcasts with tags and segments

Number-protection rails

HexaFloww: Frequency caps, quality auto-pause, failure circuit breaker

Zoko: No equivalent rails listed

WhatsApp booking

HexaFloww: Slots, reminders, Google Calendar sync

Zoko: Not listed

WhatsApp calling

HexaFloww: Not offered

Zoko: 500–4,000 minutes included by plan

Shopify & commerce

Abandoned cart & order updates

HexaFloww: Cart, placed, fulfilled, delivered and cancelled triggers

Zoko: Included in 11 free e-commerce flows

COD confirmation & COD-to-prepaid

HexaFloww: Not built in

Zoko: Free pre-built flows

“Where’s my order” replies

HexaFloww: Live Shopify lookup, verified against the buyer’s number

Zoko: AI agent, charged per resolution after 100 free

Catalog

HexaFloww: Product sync and catalog order capture

Zoko: WhatsApp catalog and catalog messages

Inbox, AI & beyond

Inbox channels

HexaFloww: WhatsApp, Messenger, Instagram and TikTok

Zoko: WhatsApp and Facebook; Instagram as a paid add-on

AI replies

HexaFloww: Included; trained on your website and documents

Zoko: AI agents per agent per month, plus usage fees

Email campaigns

HexaFloww: Builder, A/B tests, Smart Send (Growth plan)

Zoko: Not offered

Google reviews & SEO

HexaFloww: Review replies, posts, Search Console, GA4, SEO audit

Zoko: Not offered

Pricing & billing

Currency

HexaFloww: Rupees, GST added at checkout

Zoko: US dollars

Starting price

HexaFloww: ₹999/month

Zoko: 49.99 USD a month

Message fees

HexaFloww: Billed by Meta, no markup

Zoko: Markup on Starter; no-markup allowance on Plus and above

Team seats

HexaFloww: 3–20 seats by plan

Zoko: Unlimited on Starter; 5–30 on higher plans

Area by area

9 areas.
Each with a clear winner.

Area 01 · WhatsApp campaigns

Tie

WhatsApp campaigns: both are capable

Broadcasting approved templates to a segmented list is the core job of both tools, and both handle it well.

HexaFloww

  • 4-step campaign wizard with a live audience preview
  • Scheduling and wave sending in every plan
  • Dynamic segments on Shopify and contact fields
  • Delivered, read and replied tracking per recipient

Zoko

  • Bulk broadcasts with tags and segments
  • Click-to-WhatsApp ads support
  • Detailed analytics on every plan

Verdict: A tie for everyday broadcasts.

Explore WhatsApp marketing

Area 02 · Number safety & cost

HexaFloww

Number safety and cost tracking

A WhatsApp number that gets blocked or reported too often drops in quality and messaging limits. HexaFloww builds protection into every campaign.

HexaFloww

  • Opt-in enforced and suppressed contacts skipped automatically
  • Per-contact frequency caps, default 24 hours and 3 a week
  • Campaigns auto-pause if your quality rating turns red
  • Stops a campaign if over 20% of early sends fail
  • Each message priced at Meta’s rate card, with no markup

Zoko

  • Prepaid conversation credits
  • Markup on every conversation on Starter
  • No-markup allowance on Plus, Elite and Max

Verdict: HexaFloww wins for protecting your number and keeping message costs transparent.

Browse WhatsApp templates

Area 03 · Inbox

Tie

Inbox: four social channels vs calling

Both tools give your team a shared inbox on one WhatsApp number. They differ on what sits alongside it.

HexaFloww

  • WhatsApp, Messenger, Instagram DMs and TikTok in one inbox (Growth)
  • Instagram included, not an extra fee
  • Assignment with an email to the assignee

Zoko

  • WhatsApp and Facebook; Instagram as a paid add-on
  • Auto-distribution of chats and quick replies
  • Unlimited agents on Starter

Verdict: A tie: HexaFloww for TikTok and included Instagram, Zoko for unlimited Starter seats.

See the unified inbox

Area 04 · AI

Tie

AI: included replies vs specialist agents

Both tools answer customers with AI. HexaFloww includes one AI responder; Zoko sells specialist agents.

HexaFloww

  • AI auto-reply trained on your website, documents and notes
  • Hands chats to a human when it should
  • Removes any link that isn’t from your own site
  • Scores every inbound chat for buying intent from 1 to 10

Zoko

  • AI agents billed per agent per month
  • FAQ and order-tracking agents charged per resolution after 100 free
  • Sales agent that takes orders for 3% of order value
“Do you have this kurta in medium, and when will it reach Pune?”

Verdict: A tie: HexaFloww on value, Zoko for an AI agent that takes orders.

How AI auto-replies work

Area 05 · Email

HexaFloww

Email marketing: only in HexaFloww

Zoko doesn’t send email campaigns, so Zoko brands that send newsletters pay for a second tool. HexaFloww’s Growth plan includes email.

HexaFloww

  • Drag-and-drop builder and reusable templates
  • A/B tests on content or send time, with automatic winner
  • Smart Send at each contact’s usual opening hour
  • Email and WhatsApp steps in the same cart-recovery journey

Zoko

  • No email campaigns
  • Flows cover WhatsApp and Instagram
“Email the abandoned-cart reminder first, then WhatsApp anyone who hasn’t opened it in a day.”

Verdict: HexaFloww wins — email and WhatsApp in one plan and one journey.

Explore email campaigns

Area 06 · Booking

HexaFloww

Appointments: WhatsApp booking with reminders

Not every business is a store. For clinics, salons and studios, HexaFloww handles bookings inside WhatsApp.

HexaFloww

  • Booking inside WhatsApp with live slot availability
  • Automatic reminders before each appointment
  • One-way sync to Google Calendar

Zoko

  • No booking calendar or reminders listed
  • Built around Shopify store workflows

Verdict: HexaFloww wins for appointment-based businesses.

See WhatsApp booking

Area 07 · Reviews & SEO

HexaFloww

Google reviews and website SEO

Zoko can collect product reviews on WhatsApp. HexaFloww manages your Google Business Profile and website search performance.

HexaFloww

  • Reply to Google reviews with AI-drafted suggestions
  • Publish Google Business Profile posts
  • Search Console and Google Analytics 4 reports
  • PageSpeed checks and an SEO audit

Zoko

  • Collect product reviews on WhatsApp
  • Review sync to a Shopify reviews app as a paid flow
  • No Google review or SEO tools

Verdict: HexaFloww wins for getting found on Google.

Google Business Profile tools

Area 08 · Shopify flows

Zoko

Ready-made Shopify flows: Zoko’s edge

Zoko ships pre-built WhatsApp flows for the problems Indian Shopify brands face every day.

HexaFloww

  • Abandoned-cart trigger and order placed, fulfilled, delivered and cancelled triggers
  • Journeys you build from wait, message and condition steps
  • No ready-made COD confirmation or COD-to-prepaid flow

Zoko

  • 11 free flows: abandoned checkout, COD confirmation, COD-to-prepaid, reorder, upsell
  • Order shipped, delivered and cancelled notifications
  • Custom flows billed per flow per month

Verdict: Zoko wins for Shopify brands that want COD flows out of the box.

HexaFloww for e-commerce

Area 09 · Calling & widgets

Zoko

WhatsApp calling, pop-ups and chat widget

Zoko includes a few store-front and calling tools that HexaFloww doesn’t offer.

HexaFloww

  • Free WhatsApp link, QR code and chat button generators
  • No WhatsApp calling or pop-up campaigns

Zoko

  • 500 to 4,000 WhatsApp calling minutes by plan
  • Chat widget and pop-up campaigns to collect numbers
  • API and webhooks on every plan

Verdict: Zoko wins on calling and on-site capture tools.

Free WhatsApp chat button
Who should choose which

Pick by business type.
And where Zoko wins.

Multi-channel D2C brands

HexaFloww

WhatsApp cart and order messages plus email, Instagram and Messenger, billed in rupees.

HexaFloww for e-commerce

Clinics, salons & studios

HexaFloww

WhatsApp booking with reminders, Google review replies and an AI first responder.

HexaFloww for healthcare

Marketing agencies

HexaFloww

Several client projects on one plan, each with separate data and channels.

HexaFloww for agencies

Restaurants & cafés

HexaFloww

WhatsApp offers, Instagram DMs and Google reviews on a small monthly budget.

HexaFloww for restaurants

Shopify-only COD brands

Zoko

Ready-made COD confirmation and COD-to-prepaid flows on WhatsApp.

Brands that sell on calls

Zoko

WhatsApp calling minutes and an order-taking AI agent.

Where Zoko is the better choice

A useful comparison is clear about our own gaps too.

Ready-made Shopify flows

11 free flows including COD confirmation, COD-to-prepaid and reorder reminders.

WhatsApp calling

Calling minutes included in every plan.

Store capture tools

A chat widget and pop-up campaigns to collect WhatsApp numbers on your site.

Order-taking AI

An AI sales agent that takes orders on WhatsApp for a share of order value.

Migration

Switching from Zoko?
Six steps, one afternoon.

Moving is mostly about your Shopify connection, contacts, templates and number. Email and other social accounts connect fresh in HexaFloww.

  1. 01

    Connect Shopify

    Connect your Shopify store so customers, carts and orders sync into HexaFloww.

  2. 02

    Import other contacts

    Export any non-Shopify contacts from Zoko as a CSV and import them with their tags.

  3. 03

    Move your number

    Disconnect your WhatsApp number from Zoko, then connect it to HexaFloww.

  4. 04

    Sync your templates

    Sync your approved templates from Meta or re-submit any that don’t carry over.

  5. 05

    Rebuild cart and order journeys

    Recreate abandoned-cart and order-status journeys, adding email steps where they help.

  6. 06

    Train your AI

    Add your website and policies so AI replies can answer product and delivery questions.

Tip: A WhatsApp number can only be linked to one provider at a time, so plan the switch for a quiet hour.

FAQ

HexaFloww vs Zoko.
Questions people ask.

Still have questions?Talk to us

Yes, if you sell beyond Shopify or market beyond WhatsApp. HexaFloww covers WhatsApp campaigns, a shared inbox and Shopify cart and order messages like Zoko, and adds email, AI replies, bookings and Google review tools, priced in rupees. Zoko is stronger for ready-made Shopify flows and WhatsApp calling.