# HexaFloww vs Zoko: Beyond Shopify, Beyond WhatsApp

_Source: https://hexafloww.com/compare/hexafloww-vs-zoko · Competitor facts last verified 2026-10-09_

> **Quick answer:** If you market beyond Shopify and WhatsApp, HexaFloww is the better fit: it runs WhatsApp campaigns with safety rails and Shopify cart messages, and adds email, AI replies, bookings and Google reviews from ₹999/month, billed in rupees. Zoko is the stronger pick for Shopify-only brands that want ready-made COD and review flows and WhatsApp calling.

## Key takeaways

- Both HexaFloww and Zoko run WhatsApp broadcasts, a shared inbox and Shopify abandoned-cart and order messages.
- Zoko is priced in US dollars, from 49.99 USD a month, with Instagram, custom flows and AI agents as paid add-ons.
- HexaFloww is priced in rupees from ₹999/month, with AI replies included and number-protection rails on every campaign.
- HexaFloww adds email campaigns, WhatsApp booking and Google review tools — Zoko offers none of these.
- Zoko leads on ready-made Shopify flows such as COD-to-prepaid, plus WhatsApp calling, pop-ups and a chat widget.

Zoko is a WhatsApp platform built specifically for Shopify brands, with an app on the Shopify App Store, ready-made e-commerce flows and AI agents for order tracking and sales. For a Shopify store that lives on WhatsApp, it’s a focused choice.

This page compares the two on WhatsApp campaigns, number safety, the inbox, AI, email, booking, Google reviews, Shopify flows and calling. HexaFloww is our product, so read it as an informed opinion — every Zoko fact is taken from Zoko’s own website.

## Quick verdict

Zoko is a capable, Shopify-first WhatsApp tool priced in dollars, with flows and AI agents sold as add-ons. HexaFloww is built around the whole marketing workflow: WhatsApp with safety rails, Shopify cart and order messages, email, a four-channel inbox, AI replies, bookings and Google reviews, priced in rupees.

**Choose HexaFloww if:**

- You want to pay in rupees with GST invoices
- You send email newsletters as well as WhatsApp campaigns
- You sell beyond Shopify or take appointments
- You want AI replies included rather than paid per resolution
- You manage Google reviews or several brands on one plan

**Choose Zoko if:**

- You run only on Shopify and want ready-made COD and review flows
- You want WhatsApp calling minutes in your plan
- You want pop-up campaigns and a chat widget on your store
- You want an AI agent that takes orders on WhatsApp

## Feature comparison

| Feature | HexaFloww | Zoko |
| --- | --- | --- |
| Official WhatsApp Business API | Yes — Meta Cloud API, your own number | Yes — Official API, bring your own number |
| Broadcasts & segments | Yes — Campaign wizard, scheduling, dynamic segments | Yes — Bulk broadcasts with tags and segments |
| Number-protection rails | Yes — Frequency caps, quality auto-pause, failure circuit breaker | Partial — No equivalent rails listed |
| WhatsApp booking | Yes — Slots, reminders, Google Calendar sync | No — Not listed |
| WhatsApp calling | No — Not offered | Yes — 500–4,000 minutes included by plan |
| Abandoned cart & order updates | Yes — Cart, placed, fulfilled, delivered and cancelled triggers | Yes — Included in 11 free e-commerce flows |
| COD confirmation & COD-to-prepaid | No — Not built in | Yes — Free pre-built flows |
| “Where’s my order” replies | Yes — Live Shopify lookup, verified against the buyer’s number | Yes — AI agent, charged per resolution after 100 free |
| Catalog | Partial — Product sync and catalog order capture | Yes — WhatsApp catalog and catalog messages |
| Inbox channels | Yes — WhatsApp, Messenger, Instagram and TikTok | Yes — WhatsApp and Facebook; Instagram as a paid add-on |
| AI replies | Yes — Included; trained on your website and documents | Partial — AI agents per agent per month, plus usage fees |
| Email campaigns | Yes — Builder, A/B tests, Smart Send (Growth plan) | No — Not offered |
| Google reviews & SEO | Yes — Review replies, posts, Search Console, GA4, SEO audit | No — Not offered |
| Currency | Yes — Rupees, GST added at checkout | Partial — US dollars |
| Starting price | Yes — ₹999/month | Yes — 49.99 USD a month |
| Message fees | Yes — Billed by Meta, no markup | Partial — Markup on Starter; no-markup allowance on Plus and above |
| Team seats | Yes — 3–20 seats by plan | Yes — Unlimited on Starter; 5–30 on higher plans |

## WhatsApp campaigns: both are capable

Broadcasting approved templates to a segmented list is the core job of both tools, and both handle it well.

### HexaFloww

- 4-step campaign wizard with a live audience preview
- Scheduling and wave sending in every plan
- Dynamic segments on Shopify and contact fields
- Delivered, read and replied tracking per recipient

### Zoko

- Bulk broadcasts with tags and segments
- Click-to-WhatsApp ads support
- Detailed analytics on every plan

**Verdict (Tie):** A tie for everyday broadcasts.

## Number safety and cost tracking

A WhatsApp number that gets blocked or reported too often drops in quality and messaging limits. HexaFloww builds protection into every campaign.

### HexaFloww

- Opt-in enforced and suppressed contacts skipped automatically
- Per-contact frequency caps, default 24 hours and 3 a week
- Campaigns auto-pause if your quality rating turns red
- Stops a campaign if over 20% of early sends fail
- Each message priced at Meta’s rate card, with no markup

### Zoko

- Prepaid conversation credits
- Markup on every conversation on Starter
- No-markup allowance on Plus, Elite and Max

**Verdict (HexaFloww):** HexaFloww wins for protecting your number and keeping message costs transparent.

## Inbox: four social channels vs calling

Both tools give your team a shared inbox on one WhatsApp number. They differ on what sits alongside it.

### HexaFloww

- WhatsApp, Messenger, Instagram DMs and TikTok in one inbox (Growth)
- Instagram included, not an extra fee
- Assignment with an email to the assignee

### Zoko

- WhatsApp and Facebook; Instagram as a paid add-on
- Auto-distribution of chats and quick replies
- Unlimited agents on Starter

**Verdict (Tie):** A tie: HexaFloww for TikTok and included Instagram, Zoko for unlimited Starter seats.

## AI: included replies vs specialist agents

Both tools answer customers with AI. HexaFloww includes one AI responder; Zoko sells specialist agents.

### HexaFloww

- AI auto-reply trained on your website, documents and notes
- Hands chats to a human when it should
- Removes any link that isn’t from your own site
- Scores every inbound chat for buying intent from 1 to 10

### Zoko

- AI agents billed per agent per month
- FAQ and order-tracking agents charged per resolution after 100 free
- Sales agent that takes orders for 3% of order value

> “Do you have this kurta in medium, and when will it reach Pune?”

**Verdict (Tie):** A tie: HexaFloww on value, Zoko for an AI agent that takes orders.

## Email marketing: only in HexaFloww

Zoko doesn’t send email campaigns, so Zoko brands that send newsletters pay for a second tool. HexaFloww’s Growth plan includes email.

### HexaFloww

- Drag-and-drop builder and reusable templates
- A/B tests on content or send time, with automatic winner
- Smart Send at each contact’s usual opening hour
- Email and WhatsApp steps in the same cart-recovery journey

### Zoko

- No email campaigns
- Flows cover WhatsApp and Instagram

> “Email the abandoned-cart reminder first, then WhatsApp anyone who hasn’t opened it in a day.”

**Verdict (HexaFloww):** HexaFloww wins — email and WhatsApp in one plan and one journey.

## Appointments: WhatsApp booking with reminders

Not every business is a store. For clinics, salons and studios, HexaFloww handles bookings inside WhatsApp.

### HexaFloww

- Booking inside WhatsApp with live slot availability
- Automatic reminders before each appointment
- One-way sync to Google Calendar

### Zoko

- No booking calendar or reminders listed
- Built around Shopify store workflows

**Verdict (HexaFloww):** HexaFloww wins for appointment-based businesses.

## Google reviews and website SEO

Zoko can collect product reviews on WhatsApp. HexaFloww manages your Google Business Profile and website search performance.

### HexaFloww

- Reply to Google reviews with AI-drafted suggestions
- Publish Google Business Profile posts
- Search Console and Google Analytics 4 reports
- PageSpeed checks and an SEO audit

### Zoko

- Collect product reviews on WhatsApp
- Review sync to a Shopify reviews app as a paid flow
- No Google review or SEO tools

**Verdict (HexaFloww):** HexaFloww wins for getting found on Google.

## Ready-made Shopify flows: Zoko’s edge

Zoko ships pre-built WhatsApp flows for the problems Indian Shopify brands face every day.

### HexaFloww

- Abandoned-cart trigger and order placed, fulfilled, delivered and cancelled triggers
- Journeys you build from wait, message and condition steps
- No ready-made COD confirmation or COD-to-prepaid flow

### Zoko

- 11 free flows: abandoned checkout, COD confirmation, COD-to-prepaid, reorder, upsell
- Order shipped, delivered and cancelled notifications
- Custom flows billed per flow per month

**Verdict (Zoko):** Zoko wins for Shopify brands that want COD flows out of the box.

## WhatsApp calling, pop-ups and chat widget

Zoko includes a few store-front and calling tools that HexaFloww doesn’t offer.

### HexaFloww

- Free WhatsApp link, QR code and chat button generators
- No WhatsApp calling or pop-up campaigns

### Zoko

- 500 to 4,000 WhatsApp calling minutes by plan
- Chat widget and pop-up campaigns to collect numbers
- API and webhooks on every plan

**Verdict (Zoko):** Zoko wins on calling and on-site capture tools.

## Pricing

Zoko is priced in US dollars, with Instagram, custom flows and AI agents as add-ons. HexaFloww is priced in rupees with AI included.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits — not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### Zoko

Plans in US dollars, billed monthly or yearly and prepaid; WhatsApp conversation credits recharged separately.

- **Starter:** 49.99 USD a month; unlimited agents; markup on every conversation; 500 calling minutes
- **Plus:** 79.99 USD a month; 5 agents; 5,000 conversations with no markup; 1,000 calling minutes
- **Elite:** 139.99 USD a month; 10 agents; 100,000 conversations with no markup; 2,000 minutes
- **Max:** 499.99 USD a month; 30 agents; 5 million conversations with no markup; 4,000 minutes
- **Add-ons:** Instagram 9.99 USD a month; custom flows 5.99 USD each; AI agents 24.99 USD each plus usage fees
- **Trial:** 7-day free trial; no contracts

## Where Zoko is the better choice

- **Ready-made Shopify flows:** 11 free flows including COD confirmation, COD-to-prepaid and reorder reminders.
- **WhatsApp calling:** Calling minutes included in every plan.
- **Store capture tools:** A chat widget and pop-up campaigns to collect WhatsApp numbers on your site.
- **Order-taking AI:** An AI sales agent that takes orders on WhatsApp for a share of order value.

## Who should choose which

- **Multi-channel D2C brands:** HexaFloww — WhatsApp cart and order messages plus email, Instagram and Messenger, billed in rupees.
- **Clinics, salons & studios:** HexaFloww — WhatsApp booking with reminders, Google review replies and an AI first responder.
- **Marketing agencies:** HexaFloww — Several client projects on one plan, each with separate data and channels.
- **Restaurants & cafés:** HexaFloww — WhatsApp offers, Instagram DMs and Google reviews on a small monthly budget.
- **Shopify-only COD brands:** Zoko — Ready-made COD confirmation and COD-to-prepaid flows on WhatsApp.
- **Brands that sell on calls:** Zoko — WhatsApp calling minutes and an order-taking AI agent.

## Switching from Zoko

Moving is mostly about your Shopify connection, contacts, templates and number. Email and other social accounts connect fresh in HexaFloww.

1. **Connect Shopify** — Connect your Shopify store so customers, carts and orders sync into HexaFloww.
2. **Import other contacts** — Export any non-Shopify contacts from Zoko as a CSV and import them with their tags.
3. **Move your number** — Disconnect your WhatsApp number from Zoko, then connect it to HexaFloww.
4. **Sync your templates** — Sync your approved templates from Meta or re-submit any that don’t carry over.
5. **Rebuild cart and order journeys** — Recreate abandoned-cart and order-status journeys, adding email steps where they help.
6. **Train your AI** — Add your website and policies so AI replies can answer product and delivery questions.

A WhatsApp number can only be linked to one provider at a time, so plan the switch for a quiet hour.

## The bottom line

Zoko is a focused, well-rated WhatsApp tool for Shopify brands, and a strong pick if you want ready-made COD flows, calling and on-site pop-ups.

But for Indian brands that also send email, take bookings, manage Google reviews or want to pay in rupees, HexaFloww covers it all — with AI replies included and safety rails for your number — from ₹999/month.

## Frequently asked questions

### Is HexaFloww a good Zoko alternative?

Yes, if you sell beyond Shopify or market beyond WhatsApp. HexaFloww covers WhatsApp campaigns, a shared inbox and Shopify cart and order messages like Zoko, and adds email, AI replies, bookings and Google review tools, priced in rupees. Zoko is stronger for ready-made Shopify flows and WhatsApp calling.

### How much does Zoko cost?

Zoko’s pricing page lists four plans in US dollars — Starter at 49.99, Plus at 79.99, Elite at 139.99 and Max at 499.99 a month — billed monthly or yearly. Instagram, custom flows and AI agents cost extra, and WhatsApp conversation credits are prepaid on top.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does Zoko charge a markup on WhatsApp messages?

On Starter, yes — Zoko lists a markup on every conversation. Plus, Elite and Max include a set number of conversations with no markup, then charge a small fee per conversation. HexaFloww doesn’t add a markup: Meta bills message fees, and HexaFloww tracks the real cost of each campaign.

### Which is better for Shopify stores?

For a Shopify-only WhatsApp setup, Zoko goes deeper with 11 free pre-built flows, including COD confirmation and COD-to-prepaid. HexaFloww covers abandoned carts, order status, “where’s my order” replies and product sync, and adds email, Instagram, Messenger and Google reviews for brands that market across channels.

### Does Zoko support email marketing?

No. Zoko’s plans cover WhatsApp, Instagram, Facebook, calling, a chat widget and pop-ups, but not email campaigns. HexaFloww’s Growth plan includes email with A/B testing and Smart Send, in the same journeys as WhatsApp.

### Which is safer for my WhatsApp number’s quality rating?

HexaFloww has built-in rails aimed at protecting your number: it enforces opt-in, applies per-contact frequency caps, pauses campaigns if your quality rating turns red and stops a campaign if too many early sends fail. These reduce the blocks and reports that lower your rating.

### Can I move from Zoko to HexaFloww without losing my number?

Yes. Your WhatsApp Business number belongs to your Meta account, so it can be connected to HexaFloww after you disconnect it from Zoko. Connect your Shopify store, import your contacts and sync or re-submit your approved templates.

## Sources

- Zoko’s official pricing page — plans, prices, agents, conversation and calling allowances, flows, AI agents and trial — checked 9 October 2026
- HexaFloww pricing and product — plans, limits, trial and features — our own product