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Comparison

HexaFloww vs Infobip: Flat Rupee Plan, Not Per-Message

Infobip is a global communications and CX platform: 17+ channels, AI agents, a contact centre and a customer data platform, priced per message in euros or dollars. HexaFloww is a marketing suite: WhatsApp campaigns with safety rails, email, a social inbox, AI replies, bookings and Google reviews from ₹999/month. Here’s an honest, side-by-side look.

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HexaFloww vs Infobip comparison: Indian SMBs, D2C brands and agencies that want a ready-made WhatsApp, email and social marketing suite.
The short answer

HexaFloww or Infobip?
Here’s the honest answer.

Choose HexaFloww if you want WhatsApp and email campaigns, a four-channel inbox, AI replies, bookings and Google reviews on a flat rupee plan from ₹999/month, ready to use. Choose Infobip if you’re a larger business that needs many channels: SMS, RCS, voice, Viber, Apple Messages and more, plus AI agents, a contact centre and a CDP.

See the full comparison
4 areas where HexaFloww comes out ahead
2 ties where it depends on your business
2 areas where Infobip is stronger

Key takeaways

01

Infobip is a global CPaaS and CX platform; HexaFloww is a self-serve marketing suite for growing businesses.

02

Infobip charges per message, with calculators in euros or US dollars; HexaFloww is a flat rupee plan with Meta fees billed separately.

03

Infobip lists 17+ channels, including SMS, RCS, voice, Viber, Telegram, Apple Messages, LINE and Kakao.

04

HexaFloww includes a campaign wizard, number-protection rails, AI replies and a social inbox from ₹999/month.

05

HexaFloww adds WhatsApp booking with reminders, Google review replies and SEO reports.

Infobip is a global customer communications platform that says it serves 10,000+ businesses and handled 12.2 billion interactions on its busiest days of 2025. Its AgentOS brings journeys, AI agents, a chatbot builder, a contact centre and a CDP together across 17+ channels. HexaFloww is a marketing suite for growing businesses, priced in rupees.

This page compares the two on setup, pricing, WhatsApp campaigns, local tools, AI, the inbox, channels and enterprise features. HexaFloww is our product, so read it as an informed opinion. Every Infobip fact is taken from Infobip’s own website.

Quick verdict

Two good tools.
Built for different jobs.

Infobip is a broad, enterprise-grade platform for businesses that talk to customers on many channels worldwide. HexaFloww is a focused marketing suite: WhatsApp campaigns with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews, on a flat rupee plan from ₹999/month.

Best for most Indian businesses

Choose HexaFloww if…

  • You want a flat rupee price, not per-message billing in euros
  • Your marketing team will run it without developers
  • You want built-in rails that protect your WhatsApp number
  • You take appointments or manage Google reviews
  • You want to start the same day

Choose Infobip if…

  • You need SMS, RCS, voice or many chat apps
  • You want a contact centre and CDP on one platform
  • You operate across many countries at high volume
  • You have a team to set up and run a large platform
Side by side

HexaFloww vs Infobip.
Feature by feature.

Included Partial / add-on Not offered

WhatsApp campaigns

Official WhatsApp Business API

HexaFloww: Meta Cloud API, your own number

Infobip: WhatsApp, charged per message

Campaign builder

HexaFloww: 4-step wizard with audience preview

Infobip: Journey orchestration

Number-protection rails

HexaFloww: Frequency caps, quality auto-pause, failure circuit breaker

Infobip: Not described on its website

WhatsApp booking

HexaFloww: Slots, reminders, Google Calendar sync

Infobip: Not listed

Inbox & AI

Shared inbox

HexaFloww: WhatsApp, Messenger, Instagram and TikTok

Infobip: Cloud contact centre across channels

AI replies

HexaFloww: Every plan; trained on your website and documents

Infobip: AI agents and AI chatbot builder

Customer data

HexaFloww: Dynamic segments and lead scoring

Infobip: Customer data platform

Channels

Email

HexaFloww: Campaign builder, A/B tests, Smart Send (Growth plan)

Infobip: Email at a single global price

SMS, RCS & voice

HexaFloww: Not offered

Infobip: SMS, RCS, MMS, voice and video

Other chat apps

HexaFloww: Messenger, Instagram and TikTok

Infobip: Messenger, Instagram, Viber, Telegram, Apple Messages, LINE, Kakao, Zalo

Google reviews & SEO

HexaFloww: Review replies, posts, Search Console, GA4, SEO audit

Infobip: Not offered

Pricing & billing

Pricing model

HexaFloww: Flat plans from ₹999/month

Infobip: Pay per message; subscriptions and custom plans via sales

Billing currency

HexaFloww: Rupees via Razorpay

Infobip: Calculators in euros or US dollars

Free trial

HexaFloww: 3 days, Growth features, no card

Infobip: “Try for free” sign-up; terms not stated

Area by area

8 areas.
Each with a clear winner.

Area 01 · Setup

HexaFloww

Setup: start today vs a platform rollout

HexaFloww is ready when you connect your number. Infobip is a broad platform that larger teams roll out over time.

HexaFloww

  • Connect WhatsApp with Meta’s guided signup
  • Import contacts from CSV, Shopify, HubSpot or your phone
  • Send your first campaign the same day

Infobip

  • Self sign-up plus sales-led onboarding
  • APIs for every channel
  • AgentOS to tie channels, AI and data together

Verdict: HexaFloww wins for small teams that want to start today.

Explore WhatsApp marketing

Area 02 · Pricing

HexaFloww

Pricing: flat rupees vs per message

Infobip bills per message in euros or dollars. HexaFloww is a flat rupee plan with Meta’s fees billed separately.

HexaFloww

  • Flat plans from ₹999/month, paid in rupees
  • Inbox, AI and campaigns included
  • Prices listed on the pricing page

Infobip

  • WhatsApp charged per message by category
  • Calculators in euros or US dollars
  • Monthly subscriptions and custom plans via sales

Verdict: HexaFloww wins for predictable rupee budgets.

See HexaFloww pricing

Area 03 · WhatsApp campaigns

HexaFloww

WhatsApp campaigns with safety rails

Both can run WhatsApp campaigns and journeys. HexaFloww adds automatic checks that protect your number.

HexaFloww

  • Consent, suppression and duplicate checks before every send
  • Per-contact frequency caps, default 24 hours and 3 a week
  • Auto-pause if your quality rating turns red
  • Delivered, read and replied tracking with real cost

Infobip

  • Journey orchestration across channels
  • WhatsApp alongside SMS, RCS and email
  • No comparable number-protection rails described

Verdict: HexaFloww wins for protecting your number automatically.

Browse WhatsApp templates

Area 04 · Booking & reviews

HexaFloww

Bookings and Google reviews for local businesses

Clinics, salons and coaching centres need appointments and good Google reviews. HexaFloww covers both.

HexaFloww

  • Booking inside WhatsApp with reminders and Google Calendar sync
  • Reply to Google reviews with AI-drafted suggestions
  • Google Business Profile posts, Search Console and GA4 reports

Infobip

  • No booking calendar listed
  • No Google review or SEO tools

Verdict: HexaFloww wins for appointment-based and local businesses.

See WhatsApp booking

Area 05 · AI

Tie

AI: ready-made replies vs an agent platform

Both tools answer customers with AI. Infobip offers more to build; HexaFloww works out of the box.

HexaFloww

  • AI auto-reply trained on your website, documents and notes
  • Hands chats to a human when it should
  • Removes any link that isn’t from your own site
  • Scores every inbound chat for buying intent

Infobip

  • AI agents and an AI chatbot builder
  • Conversational AI across channels
  • Fraud blocking with Infobip Signals
“Can I return the shoes if the size doesn’t fit?”

Verdict: A tie: HexaFloww for AI on day one, Infobip for teams building custom agents.

How AI auto-replies work

Area 06 · Inbox

Tie

Inbox: social DMs vs cloud contact centre

Both give agents a shared place to answer customers, at different scales.

HexaFloww

  • WhatsApp, Messenger, Instagram DMs and TikTok (Growth)
  • Facebook and Instagram comment replies
  • Assignment with an email to the assignee

Infobip

  • Cloud contact centre
  • Live chat across many channels
  • Built for larger service teams

Verdict: A tie: HexaFloww for small marketing teams, Infobip for large service desks.

See the unified inbox

Area 07 · Channels

Infobip

Channels: Infobip covers almost everything

If you reach customers on SMS, RCS, voice or regional chat apps, Infobip covers channels HexaFloww doesn’t.

HexaFloww

  • WhatsApp, email, Instagram, Messenger and TikTok
  • No SMS, RCS or voice

Infobip

  • SMS, RCS, MMS, voice, video and push
  • Viber, Telegram, Apple Messages, LINE, Kakao and Zalo
  • Email and live chat

Verdict: Infobip wins on channel breadth.

Area 08 · Enterprise

Infobip

Enterprise data and scale

For large businesses, Infobip brings data, service and scale onto one platform.

HexaFloww

  • Dynamic segments and lead scoring
  • 3–20 seats and 1–10 projects by plan
  • Built for SMB and agency volumes

Infobip

  • Customer data platform
  • Authentication, number lookup and mobile identity
  • Claims 12.2 billion interactions on peak days with zero downtime

Verdict: Infobip wins for large, data-heavy operations.

Who should choose which

Pick by business type.
And where Infobip wins.

D2C & Shopify brands

HexaFloww

WhatsApp campaigns, cart messages, email and Instagram DMs on a rupee plan.

HexaFloww for e-commerce

Clinics & salons

HexaFloww

WhatsApp booking with reminders, AI replies and Google reviews.

HexaFloww for healthcare

Marketing agencies

HexaFloww

Separate client projects on one plan, each with its own channels.

HexaFloww for agencies

Restaurants & cafés

HexaFloww

WhatsApp offers, Google reviews and Instagram DMs in one place.

HexaFloww for restaurants

Multinational brands

Infobip

Many channels and countries on one platform.

Banks & telcos

Infobip

Contact centre, CDP, authentication and fraud tools at scale.

Where Infobip is the better choice

A useful comparison is clear about our own gaps too.

17+ channels

SMS, RCS, voice, Viber, Telegram, Apple Messages, LINE, Kakao and more.

AgentOS

AI agents, chatbot builder, journeys, contact centre and CDP in one platform.

Global scale

Serves 10,000+ businesses with a large global infrastructure.

Identity tools

Authentication, number lookup, mobile identity and fraud blocking.

Migration

Switching from Infobip?
Six steps, one afternoon.

Moving the marketing side is mostly contacts, templates and your number. Email and social accounts connect fresh in HexaFloww.

  1. 01

    Export your contacts

    Export contacts and opt-in status from Infobip as a CSV.

  2. 02

    Keep your opt-outs

    Import opt-outs to HexaFloww’s suppression list so they’re never messaged.

  3. 03

    Import and map fields

    Import the CSV and map each column to a contact field.

  4. 04

    Choose a number

    Use a separate WhatsApp number for marketing, or disconnect your current one from Infobip and connect it to HexaFloww.

  5. 05

    Sync your templates

    Sync your approved templates from Meta or re-submit any that don’t carry over.

  6. 06

    Send your first campaign

    Build a segment, schedule a campaign and add an email follow-up.

Tip: Keep Infobip for SMS, OTPs or voice if you use them. HexaFloww can handle the marketing side alone.

FAQ

HexaFloww vs Infobip.
Questions people ask.

Still have questions?Talk to us

Yes, for Indian SMBs, D2C brands and agencies that market mainly on WhatsApp, email, Instagram and Facebook. HexaFloww is ready to use with a flat rupee price. Infobip is better for larger businesses that need many channels, a contact centre, a CDP and global scale.

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