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Comparison

HexaFloww vs DoubleTick: Team Inbox vs Marketing Suite

DoubleTick is a WhatsApp team inbox and CX suite built for sales teams with many numbers. HexaFloww is a marketing suite: WhatsApp campaigns with safety rails, email, a social inbox, AI replies, bookings and Google reviews from ₹999/month. Here’s an honest, side-by-side look.

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HexaFloww vs DoubleTick comparison — Indian SMBs, D2C brands and agencies that market on WhatsApp, email, social and Google from one place.
The short answer

HexaFloww or DoubleTick?
Here’s the honest answer.

Choose HexaFloww if you mainly need to market: it schedules WhatsApp campaigns on every plan, protects your number, and adds email, an Instagram and Facebook inbox, AI replies, bookings and Google reviews from ₹999/month. Choose DoubleTick if you run a large WhatsApp sales team across many numbers and want AI agents, AI voice and CRM add-ons.

See the full comparison
5 areas where HexaFloww comes out ahead
1 ties where it depends on your business
3 areas where DoubleTick is stronger

Key takeaways

01

Both HexaFloww and DoubleTick run WhatsApp broadcasts and a shared team inbox on Meta’s official API.

02

DoubleTick lists scheduled broadcasts only on Enterprise and retargeting from Pro; HexaFloww schedules campaigns on every plan.

03

HexaFloww adds email, a Messenger, Instagram and TikTok inbox, WhatsApp booking and Google reviews from ₹999/month.

04

DoubleTick leads on team scale: 500+ WhatsApp numbers per account, mobile apps, team hierarchies and number masking.

05

DoubleTick’s AI agents, AI voice and conversation analytics start on its Pro + AI plan; it offers a demo rather than a free trial.

DoubleTick started as a WhatsApp team inbox for sales teams and has grown into a CX suite with AI agents, AI voice and conversation analytics. HexaFloww is built for marketing: campaigns, journeys and every channel your customers use.

This page compares the two on WhatsApp campaigns, number safety, the inbox, team scale, AI, email, booking, Google reviews and integrations. HexaFloww is our product, so read it as an informed opinion — every DoubleTick fact is taken from DoubleTick’s own website.

Quick verdict

Two good tools.
Built for different jobs.

DoubleTick is a strong WhatsApp team inbox and CX platform for sales organisations with many numbers and agents. HexaFloww is a marketing suite: scheduled WhatsApp campaigns with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews, priced in rupees from ₹999/month.

Best for most Indian businesses

Choose HexaFloww if…

  • You want to schedule WhatsApp campaigns without an Enterprise plan
  • You send email newsletters as well as WhatsApp campaigns
  • Customers message you on Instagram and Facebook too
  • You take appointments or manage Google reviews
  • You want to try before you buy

Choose DoubleTick if…

  • You run dozens or hundreds of WhatsApp numbers
  • Your sales team works from mobile apps
  • You want AI voice calls and conversation analytics
  • You need CRM integrations like Zoho CRM, LeadSquared or Salesforce
Side by side

HexaFloww vs DoubleTick.
Feature by feature.

Included Partial / add-on Not offered

WhatsApp campaigns

Official WhatsApp Business API

HexaFloww: Meta Cloud API, your own number

DoubleTick: Official API, with green tick help as an add-on

Scheduled broadcasts

HexaFloww: Every plan

DoubleTick: Enterprise + AI only

Retargeting

HexaFloww: Journeys on delivered, read or replied

DoubleTick: Broadcast retargeting from Pro + AI

Number-protection rails

HexaFloww: Frequency caps, quality auto-pause, failure circuit breaker

DoubleTick: Guidance on avoiding suspension; no equivalent rails listed

WhatsApp Flows & booking

HexaFloww: Flows, slot booking, reminders, Google Calendar sync

DoubleTick: WhatsApp Flows as a paid add-on

Inbox & team

Inbox channels

HexaFloww: WhatsApp, Messenger, Instagram and TikTok

DoubleTick: WhatsApp, across many numbers

Many WhatsApp numbers

HexaFloww: One number per project, 3–10 projects

DoubleTick: 500+ numbers in one account

Mobile apps

HexaFloww: Web app

DoubleTick: Android and iOS apps

Team controls

HexaFloww: Admin, manager, editor and viewer roles

DoubleTick: Custom roles, hierarchies; number masking on Enterprise

AI & beyond

AI replies

HexaFloww: Every plan; trained on your website and documents

DoubleTick: AI agents from Pro + AI

AI voice & analytics

HexaFloww: Not offered

DoubleTick: AI voice calls, summaries, conversation analytics

Email campaigns

HexaFloww: Builder, A/B tests, Smart Send (Growth plan)

DoubleTick: Not offered

Google reviews & SEO

HexaFloww: Review replies, posts, Search Console, GA4, SEO audit

DoubleTick: Not offered

CRM integrations

HexaFloww: HubSpot, Shopify, Google Forms, Typeform, JotForm + API

DoubleTick: Zoho CRM, Salesforce, LeadSquared, IndiaMart and more as add-ons

Pricing & billing

Published price

HexaFloww: From ₹999/month, listed on the pricing page

DoubleTick: Starter, Pro + AI and Enterprise; prices vary by region

Free trial

HexaFloww: 3 days, Growth features, no card

DoubleTick: No trial; demo instead

Team seats

HexaFloww: 3–20 seats by plan

DoubleTick: 5 on Starter, 10 on Pro + AI, custom on Enterprise

Area by area

9 areas.
Each with a clear winner.

Area 01 · WhatsApp campaigns

HexaFloww

WhatsApp campaigns: scheduling on every plan

Both tools broadcast approved templates to segmented lists. HexaFloww includes scheduling from its entry plan; DoubleTick lists scheduled broadcasts on Enterprise.

HexaFloww

  • 4-step campaign wizard with a live audience preview
  • Scheduling and wave sending in every plan
  • Follow-up journeys on delivered, read or replied
  • Dynamic segments on contact fields and engagement

DoubleTick

  • Static and dynamic segment lists
  • Button reply and template analytics
  • Broadcast retargeting from Pro + AI
  • Scheduled broadcasts on Enterprise + AI

Verdict: HexaFloww wins for marketers who plan campaigns ahead.

Explore WhatsApp marketing

Area 02 · Number safety & cost

HexaFloww

Number safety and cost tracking

A WhatsApp number that gets blocked or reported too often drops in quality and messaging limits. HexaFloww builds protection into every campaign.

HexaFloww

  • Opt-in enforced and suppressed contacts skipped automatically
  • Per-contact frequency caps, default 24 hours and 3 a week
  • Campaigns auto-pause if your quality rating turns red
  • Stops a campaign if over 20% of early sends fail
  • Each message priced at Meta’s rate card for real campaign cost

DoubleTick

  • Guidance on avoiding suspension in its help pages
  • Country-wise conversation costs published
  • No equivalent frequency or quality rails listed

Verdict: HexaFloww wins for protecting your number automatically.

Browse WhatsApp templates

Area 03 · Inbox

Tie

Inbox: many channels vs many numbers

Both tools give your team a shared inbox, built for different shapes of business.

HexaFloww

  • WhatsApp, Messenger, Instagram DMs and TikTok in one inbox (Growth)
  • Facebook and Instagram comment replies
  • Assignment with an email to the assignee

DoubleTick

  • Many WhatsApp numbers in one inbox
  • Automatic agent assignment from Pro + AI
  • Notes, mentions, reminders and voice notes

Verdict: A tie: HexaFloww for several social channels, DoubleTick for many WhatsApp numbers.

See the unified inbox

Area 04 · Email

HexaFloww

Email marketing: only in HexaFloww

DoubleTick doesn’t send email campaigns. HexaFloww’s Growth plan includes email alongside WhatsApp.

HexaFloww

  • Drag-and-drop builder and reusable templates
  • A/B tests on content or send time, with automatic winner
  • Smart Send at each contact’s usual opening hour
  • Email and WhatsApp steps in the same journey

DoubleTick

  • No email campaigns
  • Outreach covers WhatsApp chat and AI voice
“Email the festive sale to everyone, then WhatsApp the people who didn’t open it within two days.”

Verdict: HexaFloww wins — email and WhatsApp in one plan and one journey.

Explore email campaigns

Area 05 · Booking

HexaFloww

Appointments: WhatsApp booking with reminders

Clinics, salons and coaching centres take bookings on WhatsApp all day. HexaFloww handles slots, reminders and your calendar.

HexaFloww

  • Booking inside WhatsApp with live slot availability
  • Automatic reminders before each appointment
  • One-way sync to Google Calendar
  • Included from ₹999/month

DoubleTick

  • WhatsApp Flows as a paid add-on
  • No booking calendar or reminders listed

Verdict: HexaFloww wins for appointment-based businesses.

See WhatsApp booking

Area 06 · Reviews & SEO

HexaFloww

Google reviews and website SEO

For local businesses, Google is where new customers start. HexaFloww covers it; DoubleTick doesn’t.

HexaFloww

  • Reply to Google reviews with AI-drafted suggestions
  • Publish Google Business Profile posts
  • Search Console and Google Analytics 4 reports
  • PageSpeed checks and an SEO audit

DoubleTick

  • No Google review management
  • No SEO or Search Console reporting

Verdict: Only HexaFloww helps you get found on Google.

Google Business Profile tools

Area 07 · Team scale

DoubleTick

Large sales teams: DoubleTick’s edge

If you run a big sales or dealer network on WhatsApp, DoubleTick is built for that scale.

HexaFloww

  • 3 to 20 seats by plan
  • One WhatsApp number per project, 3–10 projects
  • Web app only

DoubleTick

  • 500+ WhatsApp numbers in one account
  • Android and iOS apps for field teams
  • Team hierarchies and multi-number assignment
  • Number masking and SSO on Enterprise

Verdict: DoubleTick wins for large, multi-number sales teams.

Area 08 · AI

DoubleTick

AI: replies vs agents, voice and analytics

Both tools answer customers with AI. DoubleTick goes further for sales and CX teams on its Pro + AI plan.

HexaFloww

  • AI auto-reply trained on your website, documents and notes
  • Hands chats to a human when it should
  • Removes any link that isn’t from your own site
  • Scores every inbound chat for buying intent from 1 to 10

DoubleTick

  • Up to 10 AI agents and 3,500 AI credits on Pro + AI
  • AI voice calls, up to 350 minutes on Pro + AI
  • AI co-pilot, chat and call summaries, magic replies
  • Conversation analytics and CX governance
“What are your clinic timings on Sunday, and can I book a cleaning?”

Verdict: DoubleTick wins on AI depth; HexaFloww includes AI replies on every plan.

How AI auto-replies work

Area 09 · Integrations

DoubleTick

CRM integrations: DoubleTick goes wider

Sales teams usually need WhatsApp inside their CRM. DoubleTick offers more connectors, mostly as add-ons.

HexaFloww

  • Contact sync with HubSpot, Shopify, Google Forms, Typeform and JotForm
  • Google and Apple contact sync
  • REST API with per-project keys

DoubleTick

  • Zoho CRM, Salesforce, HubSpot, LeadSquared, Bitrix, Tally, IndiaMart and Zapier add-ons
  • Shopify and Google Sheets on Pro + AI
  • Embedded SDK and iframe to use DoubleTick inside a CRM

Verdict: DoubleTick wins for CRM-heavy sales teams.

Who should choose which

Pick by business type.
And where DoubleTick wins.

D2C & Shopify brands

HexaFloww

Scheduled WhatsApp campaigns, cart messages, email and Instagram in one plan.

HexaFloww for e-commerce

Clinics, salons & coaching

HexaFloww

WhatsApp booking with reminders, Google review replies and an AI first responder.

HexaFloww for healthcare

Marketing agencies

HexaFloww

Several client projects on one plan, each with separate data and channels.

HexaFloww for agencies

Schools & institutes

HexaFloww

Admissions campaigns on WhatsApp and email, with enquiries from Instagram in one inbox.

HexaFloww for education

Dealer & field-sales networks

DoubleTick

Hundreds of WhatsApp numbers, mobile apps and team hierarchies.

CRM-led sales teams

DoubleTick

WhatsApp inside Zoho CRM, Salesforce or LeadSquared, with AI voice.

Where DoubleTick is the better choice

A useful comparison is clear about our own gaps too.

Many numbers, one inbox

500+ WhatsApp numbers in one account for dealer and field-sales networks.

Mobile apps

Android and iOS apps so sales teams can reply on the go.

AI voice and analytics

AI voice calls, summaries and conversation analytics on its AI plans.

CRM integrations

Add-ons for Zoho CRM, Salesforce, LeadSquared, IndiaMart and more.

Migration

Switching from DoubleTick?
Six steps, one afternoon.

Moving is mostly about contacts, templates and your number. Email and social accounts connect fresh in HexaFloww.

  1. 01

    Export your contacts

    Download your DoubleTick contacts as a CSV, including tags and custom fields.

  2. 02

    Note your opt-outs

    Keep a list of contacts who opted out so they go straight onto the suppression list.

  3. 03

    Import and map fields

    Import the CSV into HexaFloww and map each column to a contact field.

  4. 04

    Move your number

    Disconnect your WhatsApp number from DoubleTick, then connect it to HexaFloww.

  5. 05

    Sync your templates

    Sync your approved templates from Meta or re-submit any that don’t carry over.

  6. 06

    Schedule your first campaign

    Build a segment, schedule a WhatsApp campaign and add an email follow-up.

Tip: A WhatsApp number can only be linked to one provider at a time, so plan the switch for a quiet hour.

FAQ

HexaFloww vs DoubleTick.
Questions people ask.

Still have questions?Talk to us

Yes, if your focus is marketing rather than running a large sales team on WhatsApp. HexaFloww covers WhatsApp campaigns and a shared inbox, and adds email, an Instagram and Facebook inbox, AI replies, bookings and Google reviews. DoubleTick is stronger for many-number sales teams, AI voice and CRM integrations.

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