# HexaFloww vs DoubleTick: Team Inbox vs Marketing Suite

_Source: https://hexafloww.com/compare/hexafloww-vs-doubletick · Competitor facts last verified 2026-10-09_

> **Quick answer:** Choose HexaFloww if you mainly need to market: it schedules WhatsApp campaigns on every plan, protects your number, and adds email, an Instagram and Facebook inbox, AI replies, bookings and Google reviews from ₹999/month. Choose DoubleTick if you run a large WhatsApp sales team across many numbers and want AI agents, AI voice and CRM add-ons.

## Key takeaways

- Both HexaFloww and DoubleTick run WhatsApp broadcasts and a shared team inbox on Meta’s official API.
- DoubleTick lists scheduled broadcasts only on Enterprise and retargeting from Pro; HexaFloww schedules campaigns on every plan.
- HexaFloww adds email, a Messenger, Instagram and TikTok inbox, WhatsApp booking and Google reviews from ₹999/month.
- DoubleTick leads on team scale: 500+ WhatsApp numbers per account, mobile apps, team hierarchies and number masking.
- DoubleTick’s AI agents, AI voice and conversation analytics start on its Pro + AI plan; it offers a demo rather than a free trial.

DoubleTick started as a WhatsApp team inbox for sales teams and has grown into a CX suite with AI agents, AI voice and conversation analytics. HexaFloww is built for marketing: campaigns, journeys and every channel your customers use.

This page compares the two on WhatsApp campaigns, number safety, the inbox, team scale, AI, email, booking, Google reviews and integrations. HexaFloww is our product, so read it as an informed opinion — every DoubleTick fact is taken from DoubleTick’s own website.

## Quick verdict

DoubleTick is a strong WhatsApp team inbox and CX platform for sales organisations with many numbers and agents. HexaFloww is a marketing suite: scheduled WhatsApp campaigns with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews, priced in rupees from ₹999/month.

**Choose HexaFloww if:**

- You want to schedule WhatsApp campaigns without an Enterprise plan
- You send email newsletters as well as WhatsApp campaigns
- Customers message you on Instagram and Facebook too
- You take appointments or manage Google reviews
- You want to try before you buy

**Choose DoubleTick if:**

- You run dozens or hundreds of WhatsApp numbers
- Your sales team works from mobile apps
- You want AI voice calls and conversation analytics
- You need CRM integrations like Zoho CRM, LeadSquared or Salesforce

## Feature comparison

| Feature | HexaFloww | DoubleTick |
| --- | --- | --- |
| Official WhatsApp Business API | Yes — Meta Cloud API, your own number | Yes — Official API, with green tick help as an add-on |
| Scheduled broadcasts | Yes — Every plan | Partial — Enterprise + AI only |
| Retargeting | Yes — Journeys on delivered, read or replied | Yes — Broadcast retargeting from Pro + AI |
| Number-protection rails | Yes — Frequency caps, quality auto-pause, failure circuit breaker | Partial — Guidance on avoiding suspension; no equivalent rails listed |
| WhatsApp Flows & booking | Yes — Flows, slot booking, reminders, Google Calendar sync | Partial — WhatsApp Flows as a paid add-on |
| Inbox channels | Yes — WhatsApp, Messenger, Instagram and TikTok | Partial — WhatsApp, across many numbers |
| Many WhatsApp numbers | Partial — One number per project, 3–10 projects | Yes — 500+ numbers in one account |
| Mobile apps | Partial — Web app | Yes — Android and iOS apps |
| Team controls | Yes — Admin, manager, editor and viewer roles | Yes — Custom roles, hierarchies; number masking on Enterprise |
| AI replies | Yes — Every plan; trained on your website and documents | Yes — AI agents from Pro + AI |
| AI voice & analytics | No — Not offered | Yes — AI voice calls, summaries, conversation analytics |
| Email campaigns | Yes — Builder, A/B tests, Smart Send (Growth plan) | No — Not offered |
| Google reviews & SEO | Yes — Review replies, posts, Search Console, GA4, SEO audit | No — Not offered |
| CRM integrations | Partial — HubSpot, Shopify, Google Forms, Typeform, JotForm + API | Yes — Zoho CRM, Salesforce, LeadSquared, IndiaMart and more as add-ons |
| Published price | Yes — From ₹999/month, listed on the pricing page | Partial — Starter, Pro + AI and Enterprise; prices vary by region |
| Free trial | Yes — 3 days, Growth features, no card | No — No trial; demo instead |
| Team seats | Yes — 3–20 seats by plan | Yes — 5 on Starter, 10 on Pro + AI, custom on Enterprise |

## WhatsApp campaigns: scheduling on every plan

Both tools broadcast approved templates to segmented lists. HexaFloww includes scheduling from its entry plan; DoubleTick lists scheduled broadcasts on Enterprise.

### HexaFloww

- 4-step campaign wizard with a live audience preview
- Scheduling and wave sending in every plan
- Follow-up journeys on delivered, read or replied
- Dynamic segments on contact fields and engagement

### DoubleTick

- Static and dynamic segment lists
- Button reply and template analytics
- Broadcast retargeting from Pro + AI
- Scheduled broadcasts on Enterprise + AI

**Verdict (HexaFloww):** HexaFloww wins for marketers who plan campaigns ahead.

## Number safety and cost tracking

A WhatsApp number that gets blocked or reported too often drops in quality and messaging limits. HexaFloww builds protection into every campaign.

### HexaFloww

- Opt-in enforced and suppressed contacts skipped automatically
- Per-contact frequency caps, default 24 hours and 3 a week
- Campaigns auto-pause if your quality rating turns red
- Stops a campaign if over 20% of early sends fail
- Each message priced at Meta’s rate card for real campaign cost

### DoubleTick

- Guidance on avoiding suspension in its help pages
- Country-wise conversation costs published
- No equivalent frequency or quality rails listed

**Verdict (HexaFloww):** HexaFloww wins for protecting your number automatically.

## Inbox: many channels vs many numbers

Both tools give your team a shared inbox, built for different shapes of business.

### HexaFloww

- WhatsApp, Messenger, Instagram DMs and TikTok in one inbox (Growth)
- Facebook and Instagram comment replies
- Assignment with an email to the assignee

### DoubleTick

- Many WhatsApp numbers in one inbox
- Automatic agent assignment from Pro + AI
- Notes, mentions, reminders and voice notes

**Verdict (Tie):** A tie: HexaFloww for several social channels, DoubleTick for many WhatsApp numbers.

## Email marketing: only in HexaFloww

DoubleTick doesn’t send email campaigns. HexaFloww’s Growth plan includes email alongside WhatsApp.

### HexaFloww

- Drag-and-drop builder and reusable templates
- A/B tests on content or send time, with automatic winner
- Smart Send at each contact’s usual opening hour
- Email and WhatsApp steps in the same journey

### DoubleTick

- No email campaigns
- Outreach covers WhatsApp chat and AI voice

> “Email the festive sale to everyone, then WhatsApp the people who didn’t open it within two days.”

**Verdict (HexaFloww):** HexaFloww wins — email and WhatsApp in one plan and one journey.

## Appointments: WhatsApp booking with reminders

Clinics, salons and coaching centres take bookings on WhatsApp all day. HexaFloww handles slots, reminders and your calendar.

### HexaFloww

- Booking inside WhatsApp with live slot availability
- Automatic reminders before each appointment
- One-way sync to Google Calendar
- Included from ₹999/month

### DoubleTick

- WhatsApp Flows as a paid add-on
- No booking calendar or reminders listed

**Verdict (HexaFloww):** HexaFloww wins for appointment-based businesses.

## Google reviews and website SEO

For local businesses, Google is where new customers start. HexaFloww covers it; DoubleTick doesn’t.

### HexaFloww

- Reply to Google reviews with AI-drafted suggestions
- Publish Google Business Profile posts
- Search Console and Google Analytics 4 reports
- PageSpeed checks and an SEO audit

### DoubleTick

- No Google review management
- No SEO or Search Console reporting

**Verdict (HexaFloww):** Only HexaFloww helps you get found on Google.

## Large sales teams: DoubleTick’s edge

If you run a big sales or dealer network on WhatsApp, DoubleTick is built for that scale.

### HexaFloww

- 3 to 20 seats by plan
- One WhatsApp number per project, 3–10 projects
- Web app only

### DoubleTick

- 500+ WhatsApp numbers in one account
- Android and iOS apps for field teams
- Team hierarchies and multi-number assignment
- Number masking and SSO on Enterprise

**Verdict (DoubleTick):** DoubleTick wins for large, multi-number sales teams.

## AI: replies vs agents, voice and analytics

Both tools answer customers with AI. DoubleTick goes further for sales and CX teams on its Pro + AI plan.

### HexaFloww

- AI auto-reply trained on your website, documents and notes
- Hands chats to a human when it should
- Removes any link that isn’t from your own site
- Scores every inbound chat for buying intent from 1 to 10

### DoubleTick

- Up to 10 AI agents and 3,500 AI credits on Pro + AI
- AI voice calls, up to 350 minutes on Pro + AI
- AI co-pilot, chat and call summaries, magic replies
- Conversation analytics and CX governance

> “What are your clinic timings on Sunday, and can I book a cleaning?”

**Verdict (DoubleTick):** DoubleTick wins on AI depth; HexaFloww includes AI replies on every plan.

## CRM integrations: DoubleTick goes wider

Sales teams usually need WhatsApp inside their CRM. DoubleTick offers more connectors, mostly as add-ons.

### HexaFloww

- Contact sync with HubSpot, Shopify, Google Forms, Typeform and JotForm
- Google and Apple contact sync
- REST API with per-project keys

### DoubleTick

- Zoho CRM, Salesforce, HubSpot, LeadSquared, Bitrix, Tally, IndiaMart and Zapier add-ons
- Shopify and Google Sheets on Pro + AI
- Embedded SDK and iframe to use DoubleTick inside a CRM

**Verdict (DoubleTick):** DoubleTick wins for CRM-heavy sales teams.

## Pricing

DoubleTick prices by region and adds AI from its Pro + AI plan. HexaFloww publishes rupee prices from ₹999/month with AI replies included.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits — not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### DoubleTick

Three plans billed monthly or yearly, with prices that vary by region; WhatsApp conversation charges billed separately.

- **Starter:** 5 agents, 1 WhatsApp account, default bots; no AI agents, Bot Studio or retargeting
- **Pro + AI:** 10 agents, up to 10 AI agents, 3,500 AI credits, 350 AI voice minutes, Bot Studio, retargeting
- **Enterprise + AI:** Custom; scheduled broadcasts, 20,000 AI credits, SSO, number masking
- **Add-ons:** WhatsApp Flows, WhatsApp calls, most CRM integrations and green tick help
- **Trial:** No free trial; demo on request

## Where DoubleTick is the better choice

- **Many numbers, one inbox:** 500+ WhatsApp numbers in one account for dealer and field-sales networks.
- **Mobile apps:** Android and iOS apps so sales teams can reply on the go.
- **AI voice and analytics:** AI voice calls, summaries and conversation analytics on its AI plans.
- **CRM integrations:** Add-ons for Zoho CRM, Salesforce, LeadSquared, IndiaMart and more.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww — Scheduled WhatsApp campaigns, cart messages, email and Instagram in one plan.
- **Clinics, salons & coaching:** HexaFloww — WhatsApp booking with reminders, Google review replies and an AI first responder.
- **Marketing agencies:** HexaFloww — Several client projects on one plan, each with separate data and channels.
- **Schools & institutes:** HexaFloww — Admissions campaigns on WhatsApp and email, with enquiries from Instagram in one inbox.
- **Dealer & field-sales networks:** DoubleTick — Hundreds of WhatsApp numbers, mobile apps and team hierarchies.
- **CRM-led sales teams:** DoubleTick — WhatsApp inside Zoho CRM, Salesforce or LeadSquared, with AI voice.

## Switching from DoubleTick

Moving is mostly about contacts, templates and your number. Email and social accounts connect fresh in HexaFloww.

1. **Export your contacts** — Download your DoubleTick contacts as a CSV, including tags and custom fields.
2. **Note your opt-outs** — Keep a list of contacts who opted out so they go straight onto the suppression list.
3. **Import and map fields** — Import the CSV into HexaFloww and map each column to a contact field.
4. **Move your number** — Disconnect your WhatsApp number from DoubleTick, then connect it to HexaFloww.
5. **Sync your templates** — Sync your approved templates from Meta or re-submit any that don’t carry over.
6. **Schedule your first campaign** — Build a segment, schedule a WhatsApp campaign and add an email follow-up.

A WhatsApp number can only be linked to one provider at a time, so plan the switch for a quiet hour.

## The bottom line

DoubleTick is a strong WhatsApp team inbox and CX suite, and the better pick for large sales teams that run many numbers, work from mobile apps and live in a CRM.

But for Indian businesses whose priority is marketing — scheduled WhatsApp campaigns, email, Instagram DMs, bookings and Google reviews — HexaFloww covers it all from ₹999/month, with a free trial and rupee billing.

## Frequently asked questions

### Is HexaFloww a good DoubleTick alternative?

Yes, if your focus is marketing rather than running a large sales team on WhatsApp. HexaFloww covers WhatsApp campaigns and a shared inbox, and adds email, an Instagram and Facebook inbox, AI replies, bookings and Google reviews. DoubleTick is stronger for many-number sales teams, AI voice and CRM integrations.

### How much does DoubleTick cost?

DoubleTick’s pricing page lists Starter, Pro + AI and Enterprise + AI plans, billed monthly or yearly, with prices that vary by region. Starter includes 5 agents but no AI agents; Pro + AI adds 10 agents, AI agents and 3,500 AI credits a month. Several integrations and WhatsApp Flows are paid add-ons.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does DoubleTick have a free trial?

No. DoubleTick’s pricing page says it doesn’t offer a free trial and suggests booking a demo instead. HexaFloww offers a 3-day trial with Growth features and no credit card.

### Can I schedule WhatsApp broadcasts in DoubleTick?

DoubleTick’s plan comparison lists scheduled broadcasts on Enterprise + AI only, with a small number of scheduled messages on lower plans. HexaFloww lets you schedule WhatsApp campaigns on every plan, including the ₹999/month WhatsApp Only plan.

### Does DoubleTick support email or Instagram?

DoubleTick is built around WhatsApp, and its website doesn’t list email campaigns or an Instagram and Messenger inbox. HexaFloww’s Growth plan adds email campaigns and an inbox for Messenger, Instagram DMs, WhatsApp and TikTok.

### Which is better for a large sales team?

DoubleTick. It supports 500+ WhatsApp numbers in one account, Android and iOS apps, team hierarchies, number masking and CRM add-ons such as Zoho CRM, Salesforce and LeadSquared. HexaFloww is built for marketing teams, with 3 to 20 seats and one WhatsApp number per project.

### Can I move from DoubleTick to HexaFloww without losing my number?

Yes. Your WhatsApp Business number belongs to your Meta account, so it can be connected to HexaFloww after you disconnect it from DoubleTick. Export your contacts, then sync or re-submit your approved templates.

## Sources

- DoubleTick’s official pricing page — plans, plan features, add-ons and trial policy — checked 9 October 2026
- DoubleTick’s official website — product range, mobile apps and multi-number support — checked 9 October 2026
- HexaFloww pricing and product — plans, limits, trial and features — our own product