CleverTap is a customer engagement platform for apps and large consumer brands: push, in-app, email, WhatsApp and SMS, driven by user analytics, from $85/month on its Core plan. HexaFloww is a marketing suite for businesses that talk to customers: WhatsApp campaigns, email, a social inbox, AI replies and bookings from ₹999/month. Here’s an honest, side-by-side look.
Choose HexaFloww if you’re a business without a big app that wants WhatsApp and email campaigns, a shared Instagram and Messenger inbox, AI replies and bookings from ₹999/month. Choose CleverTap if you run a mobile app with lots of users and need push, in-app messages and behaviour analytics to drive retention.
See the full comparisonCleverTap is built for app-based consumer brands; HexaFloww is built for businesses that market on WhatsApp, email and social.
CleverTap’s Core plan starts at $85/month with a 30-day trial; Pro and Ultimate are priced on request.
HexaFloww includes a shared inbox where your team replies on WhatsApp, Instagram, Messenger and TikTok.
CleverTap leads on push and in-app messaging, behaviour analytics and AI-driven personalisation.
HexaFloww adds WhatsApp booking, Google reviews and SEO tools in rupee-priced plans.
CleverTap calls itself an all-in-one customer engagement platform and says it’s trusted by 2,000+ brands in e-commerce, financial services, subscriptions and gaming. It shines at analysing user behaviour and sending the right push, in-app, email or WhatsApp message. HexaFloww is a marketing suite built around conversations: campaigns, replies and AI.
This page compares the two on channels, WhatsApp, the inbox, AI, analytics, email, local tools and pricing. HexaFloww is our product, so read it as an informed opinion. Every CleverTap fact is taken from CleverTap’s own website.
CleverTap is a powerful engagement and analytics platform for apps with large user bases. HexaFloww is a conversation-first suite for growing businesses: WhatsApp campaigns with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews, priced in rupees.
| Feature |  HexaFloww | CleverTap |
|---|---|---|
| Channels | ||
| WhatsApp campaigns | Wizard, scheduling, safety rails | WhatsApp on all plans |
| Email campaigns | Builder, A/B tests, Smart Send (Growth) | Email on all plans |
| Push & in-app | Not offered | Push, in-app and web messaging |
| SMS & RCS | Not offered | SMS; RCS on Pro and Ultimate |
| Instagram, Messenger & TikTok DMs | Two-way inbox | Not listed |
| Conversations & AI | ||
| Two-way team inbox | Assignment and AI handoff | Outbound engagement focus |
| AI replies to customers | Trained on your website and documents | Not its focus |
| AI personalisation | Smart Send by opening hour | Send-time, channel and 1:1 optimisation on higher plans |
| Behaviour analytics | Campaign, open and click analytics | Real-time behavioural segmentation and insights |
| Local business tools | ||
| WhatsApp booking | Slots, reminders, Google Calendar sync | Not offered |
| Google reviews & SEO | Review replies, posts, Search Console, GA4 | Not offered |
| Multi-brand projects | 3–10 isolated projects | Not described |
| Pricing | ||
| Entry price | ₹999/month | $85/month Core, tax and add-ons extra |
| Higher plans | Published up to ₹6,999/month | Pro and Ultimate after a demo |
| Free trial | 3 days, no card | 30 days on Core |
WhatsApp campaigns
HexaFloww: Wizard, scheduling, safety rails
CleverTap: WhatsApp on all plans
Email campaigns
HexaFloww: Builder, A/B tests, Smart Send (Growth)
CleverTap: Email on all plans
Push & in-app
HexaFloww: Not offered
CleverTap: Push, in-app and web messaging
SMS & RCS
HexaFloww: Not offered
CleverTap: SMS; RCS on Pro and Ultimate
Instagram, Messenger & TikTok DMs
HexaFloww: Two-way inbox
CleverTap: Not listed
Two-way team inbox
HexaFloww: Assignment and AI handoff
CleverTap: Outbound engagement focus
AI replies to customers
HexaFloww: Trained on your website and documents
CleverTap: Not its focus
AI personalisation
HexaFloww: Smart Send by opening hour
CleverTap: Send-time, channel and 1:1 optimisation on higher plans
Behaviour analytics
HexaFloww: Campaign, open and click analytics
CleverTap: Real-time behavioural segmentation and insights
WhatsApp booking
HexaFloww: Slots, reminders, Google Calendar sync
CleverTap: Not offered
Google reviews & SEO
HexaFloww: Review replies, posts, Search Console, GA4
CleverTap: Not offered
Multi-brand projects
HexaFloww: 3–10 isolated projects
CleverTap: Not described
Entry price
HexaFloww: ₹999/month
CleverTap: $85/month Core, tax and add-ons extra
Higher plans
HexaFloww: Published up to ₹6,999/month
CleverTap: Pro and Ultimate after a demo
Free trial
HexaFloww: 3 days, no card
CleverTap: 30 days on Core
Area 01 · Channels
TieCleverTap covers app channels HexaFloww doesn’t. HexaFloww covers social DMs CleverTap doesn’t list.
HexaFloww
CleverTap
Verdict: A tie: it depends whether your customers live in your app or in their chat apps.
Area 02 · WhatsApp
HexaFlowwHexaFloww is WhatsApp-first, with tools beyond sending.
HexaFloww
CleverTap
Verdict: HexaFloww wins for WhatsApp-led businesses.
Explore WhatsApp marketingArea 03 · Inbox
HexaFlowwWhen customers reply, someone needs to answer. HexaFloww gives your team an inbox.
HexaFloww
CleverTap
Verdict: HexaFloww wins.
See the unified inboxArea 04 · AI
TieBoth use AI, for different jobs. HexaFloww answers customers; CleverTap decides who gets what, when.
HexaFloww
CleverTap
Verdict: A tie: HexaFloww for conversations, CleverTap for personalisation at scale.
How AI auto-replies workArea 05 · Analytics
CleverTapCleverTap is built on real-time user data. For app-based brands, that’s the core of retention.
HexaFloww
CleverTap
Verdict: CleverTap wins.
Area 06 · Push & in-app
CleverTapIf you have an app, push and in-app messages are often your cheapest channel.
HexaFloww
CleverTap
Verdict: CleverTap wins.
Area 07 · Booking & reviews
HexaFlowwHexaFloww covers the tools local and appointment-based businesses use.
HexaFloww
CleverTap
Verdict: HexaFloww wins.
See WhatsApp bookingArea 08 · Pricing
HexaFlowwHexaFloww publishes all four plans in rupees. CleverTap publishes Core in dollars and quotes the rest.
HexaFloww
CleverTap
Verdict: HexaFloww wins for SMB budgets.
See HexaFloww pricingWhatsApp campaigns, cart journeys, email and Instagram DMs without an app.
HexaFloww for e-commercePush, in-app and behaviour analytics for large user bases.
Retention and personalisation at scale.
A useful comparison is clear about our own gaps too.
Push and in-app
App channels HexaFloww doesn’t offer.
Behaviour analytics
Real-time segmentation and insights on user data.
AI personalisation
Send-time, channel and 1:1 optimisation on higher plans.
Scale
Trusted by 2,000+ brands, as it states.
Moving from CleverTap means bringing over profiles and opt-ins and rebuilding your key journeys.
Export user profiles, phone numbers, emails and opt-in status.
Import unsubscribes and opt-outs to HexaFloww’s suppression list.
Import the CSV and map each column to a contact field.
Connect your WhatsApp number, email sending and social accounts.
Recreate welcome, cart and win-back journeys with WhatsApp and email steps.
Train the AI on your website so replies are covered from day one.
Tip: If you still need push for your app, you can keep it and run WhatsApp, email and social from HexaFloww.
Yes, if your customers reach you on WhatsApp and social media rather than through a big mobile app. HexaFloww covers campaigns, an inbox your team replies from, AI replies and bookings. If push notifications and in-app messages to millions of app users are central, CleverTap is the stronger fit.
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