# HexaFloww vs CleverTap: Chat-First vs App-First

_Source: https://hexafloww.com/compare/hexafloww-vs-clevertap · Competitor facts last verified 2026-10-10_

> **Quick answer:** Choose HexaFloww if you’re a business without a big app that wants WhatsApp and email campaigns, a shared Instagram and Messenger inbox, AI replies and bookings from ₹999/month. Choose CleverTap if you run a mobile app with lots of users and need push, in-app messages and behaviour analytics to drive retention.

## Key takeaways

- CleverTap is built for app-based consumer brands; HexaFloww is built for businesses that market on WhatsApp, email and social.
- CleverTap’s Core plan starts at $85/month with a 30-day trial; Pro and Ultimate are priced on request.
- HexaFloww includes a shared inbox where your team replies on WhatsApp, Instagram, Messenger and TikTok.
- CleverTap leads on push and in-app messaging, behaviour analytics and AI-driven personalisation.
- HexaFloww adds WhatsApp booking, Google reviews and SEO tools in rupee-priced plans.

CleverTap calls itself an all-in-one customer engagement platform and says it’s trusted by 2,000+ brands in e-commerce, financial services, subscriptions and gaming. It shines at analysing user behaviour and sending the right push, in-app, email or WhatsApp message. HexaFloww is a marketing suite built around conversations: campaigns, replies and AI.

This page compares the two on channels, WhatsApp, the inbox, AI, analytics, email, local tools and pricing. HexaFloww is our product, so read it as an informed opinion. Every CleverTap fact is taken from CleverTap’s own website.

## Quick verdict

CleverTap is a powerful engagement and analytics platform for apps with large user bases. HexaFloww is a conversation-first suite for growing businesses: WhatsApp campaigns with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews, priced in rupees.

**Choose HexaFloww if:**

- Your customers reach you on WhatsApp, Instagram and Facebook
- Your team needs to reply, not just send
- You want AI replies trained on your website
- You take bookings or manage Google reviews
- You want rupee pricing from ₹999/month

**Choose CleverTap if:**

- You run a mobile app with lots of active users
- You need push notifications and in-app messages
- You want deep behaviour analytics and AI personalisation
- You have a growth or data team to run it

## Feature comparison

| Feature | HexaFloww | CleverTap |
| --- | --- | --- |
| WhatsApp campaigns | Yes Wizard, scheduling, safety rails | Yes WhatsApp on all plans |
| Email campaigns | Yes Builder, A/B tests, Smart Send (Growth) | Yes Email on all plans |
| Push & in-app | No Not offered | Yes Push, in-app and web messaging |
| SMS & RCS | No Not offered | Yes SMS; RCS on Pro and Ultimate |
| Instagram, Messenger & TikTok DMs | Yes Two-way inbox | No Not listed |
| Two-way team inbox | Yes Assignment and AI handoff | Partial Outbound engagement focus |
| AI replies to customers | Yes Trained on your website and documents | Partial Not its focus |
| AI personalisation | Partial Smart Send by opening hour | Yes Send-time, channel and 1:1 optimisation on higher plans |
| Behaviour analytics | Partial Campaign, open and click analytics | Yes Real-time behavioural segmentation and insights |
| WhatsApp booking | Yes Slots, reminders, Google Calendar sync | No Not offered |
| Google reviews & SEO | Yes Review replies, posts, Search Console, GA4 | No Not offered |
| Multi-brand projects | Yes 3–10 isolated projects | Partial Not described |
| Entry price | Yes ₹999/month | Partial $85/month Core, tax and add-ons extra |
| Higher plans | Yes Published up to ₹6,999/month | Partial Pro and Ultimate after a demo |
| Free trial | Yes 3 days, no card | Yes 30 days on Core |

## Channels: conversations vs app engagement

CleverTap covers app channels HexaFloww doesn’t. HexaFloww covers social DMs CleverTap doesn’t list.

### HexaFloww

- WhatsApp campaigns and conversations
- Email campaigns
- Instagram, Messenger and TikTok DMs

### CleverTap

- Push, in-app and web messaging
- Email, WhatsApp and SMS
- RCS on higher plans

**Verdict (Tie):** A tie: it depends whether your customers live in your app or in their chat apps.

## WhatsApp: built-in depth

HexaFloww is WhatsApp-first, with tools beyond sending.

### HexaFloww

- Frequency caps and quality auto-pause
- Template builder with Meta sync and status alerts
- WhatsApp Flows and booking
- Real cost per campaign from Meta’s rate card

### CleverTap

- WhatsApp as one channel in journeys
- Orchestrated with push and email

**Verdict (HexaFloww):** HexaFloww wins for WhatsApp-led businesses.

## Two-way inbox: HexaFloww’s edge

When customers reply, someone needs to answer. HexaFloww gives your team an inbox.

### HexaFloww

- WhatsApp, Messenger, Instagram and TikTok (Growth)
- Assignment with an email to the assignee
- AI first responder with human handoff

### CleverTap

- Built for outbound engagement
- No social DM inbox listed

**Verdict (HexaFloww):** HexaFloww wins.

## AI: replies vs personalisation

Both use AI, for different jobs. HexaFloww answers customers; CleverTap decides who gets what, when.

### HexaFloww

- AI auto-reply trained on your knowledge
- Removes links not from your own site
- Scores chats for buying intent
- AI marketing assistant for planning campaigns

### CleverTap

- CleverAI for content and orchestration
- Send-time and channel optimisation on Pro
- Purchase-intent prediction on Ultimate

**Verdict (Tie):** A tie: HexaFloww for conversations, CleverTap for personalisation at scale.

## Analytics and segmentation: CleverTap’s strength

CleverTap is built on real-time user data. For app-based brands, that’s the core of retention.

### HexaFloww

- Dynamic segments on fields and email opens and clicks
- Campaign and WhatsApp analytics
- Open analytics with device and client

### CleverTap

- Real-time behavioural segmentation
- AI-powered insights
- Built-in experimentation

**Verdict (CleverTap):** CleverTap wins.

## Push and in-app messages

If you have an app, push and in-app messages are often your cheapest channel.

### HexaFloww

- No push or in-app messaging

### CleverTap

- Push notifications
- In-app and web messaging

**Verdict (CleverTap):** CleverTap wins.

## Bookings and Google reviews

HexaFloww covers the tools local and appointment-based businesses use.

### HexaFloww

- WhatsApp booking with reminders
- Google review replies and posts
- Search Console and GA4 reports

### CleverTap

- No booking or review tools

**Verdict (HexaFloww):** HexaFloww wins.

## Pricing: rupees vs dollars and MAU

HexaFloww publishes all four plans in rupees. CleverTap publishes Core in dollars and quotes the rest.

### HexaFloww

- ₹999 to ₹6,999 a month, published
- Not tied to contacts or active users
- Paid in rupees

### CleverTap

- Core from $85/month, by monthly active users
- Pro and Ultimate after a demo
- 30-day trial on Core

**Verdict (HexaFloww):** HexaFloww wins for SMB budgets.

## Pricing

CleverTap prices Core by monthly active users in US dollars; higher plans after a demo. HexaFloww publishes flat rupee plans.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits, not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### CleverTap

Core published in US dollars by MAU tier; Pro and Ultimate on request.

- **Core:** $85/month, tax and add-ons extra; 30-day trial; 600+ AI tokens
- **Pro:** On request; automated segmentation, send-time and channel optimisation; RCS
- **Ultimate:** On request; 1:1 personalisation, agentic orchestration, up to 10 years’ data
- **Channels:** WhatsApp and email on all plans; push, in-app, web, SMS listed

## Where CleverTap is the better choice

- **Push and in-app:** App channels HexaFloww doesn’t offer.
- **Behaviour analytics:** Real-time segmentation and insights on user data.
- **AI personalisation:** Send-time, channel and 1:1 optimisation on higher plans.
- **Scale:** Trusted by 2,000+ brands, as it states.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww - WhatsApp campaigns, cart journeys, email and Instagram DMs without an app.
- **Clinics & salons:** HexaFloww - WhatsApp booking, reminders and Google reviews.
- **Real estate teams:** HexaFloww - Lead follow-ups on WhatsApp and a shared inbox.
- **Marketing agencies:** HexaFloww - Separate client projects on one plan.
- **Consumer apps:** CleverTap - Push, in-app and behaviour analytics for large user bases.
- **Fintech & gaming:** CleverTap - Retention and personalisation at scale.

## Switching from CleverTap

Moving from CleverTap means bringing over profiles and opt-ins and rebuilding your key journeys.

1. **Export profiles**: Export user profiles, phone numbers, emails and opt-in status.
2. **Keep opt-outs**: Import unsubscribes and opt-outs to HexaFloww’s suppression list.
3. **Import and map fields**: Import the CSV and map each column to a contact field.
4. **Connect channels**: Connect your WhatsApp number, email sending and social accounts.
5. **Rebuild key journeys**: Recreate welcome, cart and win-back journeys with WhatsApp and email steps.
6. **Turn on AI replies**: Train the AI on your website so replies are covered from day one.

If you still need push for your app, you can keep it and run WhatsApp, email and social from HexaFloww.

## The bottom line

CleverTap is a strong engagement platform for app-based brands that need push, in-app and deep behaviour analytics.

For growing businesses whose customers are on WhatsApp, Instagram and email, and whose team needs to reply as well as send, HexaFloww covers it from ₹999/month.

## Frequently asked questions

### Is HexaFloww a good CleverTap alternative?

Yes, if your customers reach you on WhatsApp and social media rather than through a big mobile app. HexaFloww covers campaigns, an inbox your team replies from, AI replies and bookings. If push notifications and in-app messages to millions of app users are central, CleverTap is the stronger fit.

### How much does CleverTap cost?

CleverTap’s pricing page lists Core at $85/month before tax and add-ons, billed after a 30-day trial. Pro and Ultimate are priced after a demo. Core pricing depends on your monthly active users.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does CleverTap support WhatsApp?

Yes. CleverTap lists WhatsApp and email on all plans, with RCS on Pro and Ultimate. HexaFloww is WhatsApp-first, with campaign safety rails, booking, Flows and a two-way team inbox.

### Does CleverTap have a team inbox?

CleverTap focuses on outbound engagement and analytics. HexaFloww includes a two-way inbox where your team replies to WhatsApp, Instagram, Messenger and TikTok messages, with AI replies and assignment.

### Does HexaFloww send push notifications?

No. HexaFloww doesn’t send app push or in-app messages. If you run a mobile app and need those channels, CleverTap covers them.

### Which is better for a small business?

HexaFloww. It’s priced in rupees from ₹999/month, set up in a day and built around WhatsApp, email and social DMs. CleverTap is designed for consumer brands with large app user bases and data teams.

### Can I move from CleverTap to HexaFloww?

Yes. Export your user profiles and opt-ins, import them into HexaFloww, connect your WhatsApp number and email sending, and rebuild your key journeys with WhatsApp and email steps.

## Sources

- CleverTap’s official pricing page, plans, Core price, trial, AI tokens and channels, checked 10 October 2026
- CleverTap’s official website, positioning, channels, industries and brand count, checked 10 October 2026
- HexaFloww pricing and product, plans, limits, trial and features, our own product