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Comparison

HexaFloww vs SocialBee: Sell in DMs, Not Just Post

SocialBee is an AI-powered social media scheduler that posts to ten networks, priced in US dollars from $29/month. HexaFloww is a conversation-first marketing suite: WhatsApp campaigns, email, a social inbox, AI replies, bookings and Google reviews from ₹999/month. Here’s an honest, side-by-side look.

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HexaFloww vs SocialBee comparison: Indian SMBs, D2C brands and agencies that sell through WhatsApp, Instagram and Facebook conversations.
The short answer

HexaFloww or SocialBee?
Here’s the honest answer.

Choose HexaFloww if you want to turn social and WhatsApp conversations into sales: WhatsApp and email campaigns, an Instagram, Messenger and TikTok inbox, AI replies, bookings and Google reviews, from ₹999/month. Choose SocialBee if your main job is planning and publishing content to many networks, including LinkedIn, X, Pinterest and YouTube, with AI-written posts.

See the full comparison
4 areas where HexaFloww comes out ahead
2 ties where it depends on your business
2 areas where SocialBee is stronger

Key takeaways

01

SocialBee is a posting and content tool; HexaFloww is built around customer conversations and campaigns.

02

SocialBee costs $29, $49 or $99 a month ($24–82 yearly), plus agency plans from $149; HexaFloww starts at ₹999/month.

03

SocialBee publishes to ten networks; HexaFloww’s scheduler covers Facebook, Instagram (including stories) and Google Business Profile.

04

HexaFloww adds WhatsApp campaigns, email, AI auto-replies, WhatsApp booking and Google review replies.

05

Both offer an engagement inbox for comments and DMs, and plans built for agencies.

SocialBee is a social media management tool focused on planning and publishing content, with an AI Copilot, analytics and an engagement inbox. It posts to ten networks and offers agency plans with multiple workspaces. HexaFloww is a marketing suite built around conversations: WhatsApp, email and social DMs.

This page compares the two on WhatsApp, email, AI replies, local tools, publishing, AI content, the inbox and agency use. HexaFloww is our product, so read it as an informed opinion. Every SocialBee fact is taken from SocialBee’s own website.

Quick verdict

Two good tools.
Built for different jobs.

SocialBee is a strong, affordable content scheduler for teams that publish across many networks. HexaFloww is a conversation-first marketing suite: WhatsApp campaigns, email, a four-channel inbox, AI replies, bookings and Google reviews, billed in rupees from ₹999/month.

Best for most Indian businesses

Choose HexaFloww if…

  • Your customers buy through WhatsApp and Instagram DMs
  • You want WhatsApp and email campaigns
  • You want AI to answer customer messages
  • You take appointments or manage Google reviews
  • You prefer a rupee price

Choose SocialBee if…

  • You publish to LinkedIn, X, Pinterest, YouTube or Threads
  • You want AI to write lots of social content
  • Content planning is your main daily task
Side by side

HexaFloww vs SocialBee.
Feature by feature.

Included Partial / add-on Not offered

Conversations & campaigns

WhatsApp campaigns

HexaFloww: Every plan, with scheduling and journeys

SocialBee: Not offered

Email campaigns

HexaFloww: Builder, A/B tests, Smart Send (Growth plan)

SocialBee: Not offered

Engagement inbox

HexaFloww: WhatsApp, Messenger, Instagram and TikTok + comments

SocialBee: Comments, mentions and DMs by plan

AI replies

HexaFloww: Trained on your website and documents

SocialBee: Not listed

Publishing

Networks

HexaFloww: Facebook, Instagram (incl. stories), Google Business

SocialBee: Facebook, Instagram, Threads, LinkedIn, X, Pinterest, TikTok, YouTube, Google Business, Bluesky

AI content

HexaFloww: AI assistant drafts campaigns and segments

SocialBee: AI Copilot and unlimited AI content generation

Post approvals

HexaFloww: Roles from admin to viewer

SocialBee: Approval system from Accelerate

Analytics

HexaFloww: Campaign, WhatsApp and email analytics

SocialBee: Social analytics; 2-year history from Accelerate

Local & agencies

Google reviews & SEO

HexaFloww: Review replies, posts, Search Console, GA4, SEO audit

SocialBee: Google Business posting

WhatsApp booking

HexaFloww: Slots, reminders, Google Calendar sync

SocialBee: Not offered

Agency workspaces

HexaFloww: 3–10 client projects by plan

SocialBee: 5–30 workspaces on Pro and agency plans

Pricing & billing

Starting price

HexaFloww: ₹999/month

SocialBee: $29/month ($24 yearly)

Billing currency

HexaFloww: Rupees via Razorpay

SocialBee: US dollars, taxes added at checkout

Free trial

HexaFloww: 3 days, Growth features, no card

SocialBee: 14 days, no card; 30-day money-back

Area by area

8 areas.
Each with a clear winner.

Area 01 · WhatsApp

HexaFloww

WhatsApp campaigns: only in HexaFloww

In India, customers often move from an Instagram post to a WhatsApp chat. HexaFloww handles both; SocialBee doesn’t send WhatsApp campaigns.

HexaFloww

  • 4-step WhatsApp campaign wizard with audience preview
  • Per-contact frequency caps and quality auto-pause
  • Follow-up journeys on delivered, read or replied

SocialBee

  • No WhatsApp campaigns
  • Manual WhatsApp sharing via mobile “universal posting”

Verdict: HexaFloww wins for WhatsApp marketing.

Explore WhatsApp marketing

Area 02 · Email

HexaFloww

Email marketing: only in HexaFloww

SocialBee doesn’t send email. HexaFloww’s Growth plan includes email alongside WhatsApp and social.

HexaFloww

  • Drag-and-drop builder with A/B tests
  • Smart Send at each contact’s usual opening hour
  • Email and WhatsApp steps in the same journey

SocialBee

  • No email campaigns
“Email the festive sale to everyone, then WhatsApp the people who didn’t open it within two days.”

Verdict: HexaFloww wins for email marketing.

Explore email campaigns

Area 03 · AI replies

HexaFloww

AI that answers your customers

SocialBee’s AI writes posts. HexaFloww’s AI answers the DMs those posts bring in.

HexaFloww

  • AI auto-reply trained on your website, documents and notes
  • Hands chats to a human when it should
  • Scores every inbound chat for buying intent

SocialBee

  • AI Copilot for content and strategy
  • No AI auto-replies listed
“Is this dress available in M, and do you ship to Lucknow?”

Verdict: HexaFloww wins for AI customer replies.

How AI auto-replies work

Area 04 · Booking & reviews

HexaFloww

Bookings and Google reviews for local businesses

Both can post to Google Business Profile. HexaFloww also replies to reviews and takes bookings.

HexaFloww

  • Reply to Google reviews with AI-drafted suggestions
  • Booking inside WhatsApp with reminders and Google Calendar sync
  • Search Console and GA4 reports

SocialBee

  • Google Business Profile posting
  • No review replies or booking listed

Verdict: HexaFloww wins for local businesses.

Google Business Profile tools

Area 05 · Publishing

SocialBee

Publishing: SocialBee reaches more networks

If you post to LinkedIn, X, Pinterest or YouTube, SocialBee covers networks HexaFloww’s scheduler doesn’t.

HexaFloww

  • Facebook, Instagram (including stories) and Google Business
  • Posts managed in the same app as your inbox

SocialBee

  • Ten networks, including LinkedIn, X, Pinterest, YouTube, Threads and Bluesky
  • Post approval system from Accelerate
  • Branded report exports on Pro

Verdict: SocialBee wins for multi-network publishing.

Area 06 · AI content

SocialBee

AI-written social content

SocialBee puts AI at the centre of content creation.

HexaFloww

  • AI assistant drafts campaigns and segments
  • You confirm before anything is created

SocialBee

  • AI Copilot on every plan
  • Unlimited AI content generation
  • ConciergeBee specialists for content and community management

Verdict: SocialBee wins for AI content creation.

Meet the AI assistant

Area 07 · Inbox

Tie

Engagement inbox

Both bring comments and DMs into one place. HexaFloww adds WhatsApp and TikTok.

HexaFloww

  • WhatsApp, Messenger, Instagram DMs and TikTok (Growth)
  • Facebook and Instagram comment replies
  • Assignment with an email to the assignee

SocialBee

  • Comments, mentions and DMs by plan
  • Internal notes on Pro

Verdict: A tie: HexaFloww for WhatsApp and DMs, SocialBee for mentions across more networks.

See the unified inbox

Area 08 · Agencies

Tie

Plans for agencies

Both offer plans built for agencies managing several clients.

HexaFloww

  • 3–10 client projects with separate data and channels
  • WhatsApp, email and social for each client

SocialBee

  • Agency plans with 50–150 profiles
  • 10–30 workspaces, 5 users each
  • From $149/month billed yearly

Verdict: A tie: SocialBee for content-heavy agencies, HexaFloww for agencies running WhatsApp and inboxes.

HexaFloww for agencies
Who should choose which

Pick by business type.
And where SocialBee wins.

D2C & Shopify brands

HexaFloww

Instagram DMs, WhatsApp campaigns, cart messages and email in one plan.

HexaFloww for e-commerce

Clinics, salons & coaching

HexaFloww

WhatsApp booking with reminders, Google review replies and an AI first responder.

HexaFloww for healthcare

Restaurants & cafés

HexaFloww

WhatsApp offers, Google reviews and Instagram DMs in one place.

HexaFloww for restaurants

Real estate teams

HexaFloww

AI first replies to social enquiries and WhatsApp follow-ups.

HexaFloww for real estate

B2B and personal brands

SocialBee

LinkedIn, X and Threads publishing with AI-written content.

Content-led agencies

SocialBee

Many profiles and workspaces for posting at volume.

Where SocialBee is the better choice

A useful comparison is clear about our own gaps too.

Ten networks

Direct posting to LinkedIn, X, Pinterest, YouTube, Threads, Bluesky and more.

AI content

AI Copilot and unlimited AI content generation on every plan.

Agency plans

Up to 150 profiles and 30 workspaces.

Low entry price

From $24 a month billed yearly, with a 14-day trial.

Migration

Switching from SocialBee?
Six steps, one afternoon.

There’s little to migrate: connect your accounts, then add the WhatsApp and email side.

  1. 01

    Connect Facebook and Instagram

    Connect your Facebook Page and Instagram account to HexaFloww’s inbox and scheduler.

  2. 02

    Connect Google Business

    Connect your Google Business Profile to post and reply to reviews.

  3. 03

    Connect WhatsApp

    Connect your WhatsApp Business number with Meta’s guided signup.

  4. 04

    Import your contacts

    Import customers from CSV, Shopify or HubSpot and map their fields.

  5. 05

    Train the AI

    Point HexaFloww’s AI at your website so it can answer DMs.

  6. 06

    Schedule your first posts and campaign

    Move your Facebook and Instagram posts across and send your first WhatsApp campaign.

Tip: Keep SocialBee for LinkedIn, X or Pinterest if you post there. HexaFloww can run alongside it.

FAQ

HexaFloww vs SocialBee.
Questions people ask.

Still have questions?Talk to us

Yes, if you want to sell through conversations, not just post. HexaFloww adds WhatsApp campaigns, email, AI replies, bookings and Google reviews to a social inbox and scheduler. If you mainly publish content across many networks like LinkedIn, X and Pinterest, SocialBee is the better posting tool.

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