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Comparison

HexaFloww vs Sendy: Hosted Suite vs Self-Hosted Email

Sendy is self-hosted newsletter software: a one-time $69 licence, installed on your own server, sending through Amazon SES at very low cost. HexaFloww is a hosted marketing suite: email, WhatsApp campaigns, a social inbox, AI replies and bookings, from ₹999/month, with nothing to install. Here’s an honest, side-by-side look.

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HexaFloww vs Sendy comparison: Indian SMBs, D2C brands and agencies that want hosted email, WhatsApp and social marketing.
The short answer

HexaFloww or Sendy?
Here’s the honest answer.

Choose HexaFloww if you want a hosted suite with email, WhatsApp campaigns, a shared Instagram and Messenger inbox, AI replies and journeys from ₹999/month, with nothing to install or maintain. Choose Sendy if you only send email newsletters, are comfortable running your own server, and want the lowest possible cost per email.

See the full comparison
4 areas where HexaFloww comes out ahead
2 ties where it depends on your business
1 areas where Sendy is stronger

Key takeaways

01

Sendy is a $69 one-time licence you install yourself; HexaFloww is a hosted service with monthly plans.

02

Both can send email through Amazon SES; HexaFloww also supports any SMTP provider.

03

HexaFloww adds WhatsApp campaigns, a two-way social inbox and AI replies.

04

Sendy is hard to beat on cost for very large email-only lists.

05

HexaFloww journeys mix email and WhatsApp steps; Sendy offers email autoresponders.

Sendy is popular with developers and publishers: buy it once, install it on your server and send newsletters through Amazon SES for very little. HexaFloww is a hosted suite where email is one channel among WhatsApp, Instagram, Messenger and TikTok.

This page compares the two on cost, setup, email, WhatsApp, the inbox, AI, automation and agencies. HexaFloww is our product, so read it as an informed opinion. Every Sendy fact is taken from Sendy’s own website.

Quick verdict

Two good tools.
Built for different jobs.

Sendy is outstanding value for email-only newsletters if you can run a server. HexaFloww is a hosted suite: email, WhatsApp campaigns with safety rails, a four-channel inbox, AI replies, journeys and bookings, with nothing to maintain.

Best for most Indian businesses

Choose HexaFloww if…

  • You don’t want to run or update a server
  • You need WhatsApp alongside email
  • You reply to Instagram and Facebook DMs
  • You want journeys that mix email and WhatsApp
  • You want AI replies trained on your website

Choose Sendy if…

  • You only send email newsletters
  • You have very large lists and want minimum cost
  • You’re comfortable self-hosting PHP and MySQL
Side by side

HexaFloww vs Sendy.
Feature by feature.

Included Partial / add-on Not offered

Email

Sending

HexaFloww: Amazon SES or any SMTP

Sendy: Amazon SES

Editor

HexaFloww: Drag-and-drop builder and templates

Sendy: Drag-and-drop editor

Automation

HexaFloww: Journeys with conditions, email and WhatsApp

Sendy: Autoresponders at set intervals

A/B testing

HexaFloww: Content or send time, automatic winner

Sendy: Not described

Segmentation

HexaFloww: Dynamic segments on fields and engagement

Sendy: Segments on any condition

Messaging & AI

WhatsApp campaigns

HexaFloww: Wizard, scheduling, safety rails

Sendy: Not offered

Social DM inbox

HexaFloww: WhatsApp, Instagram, Messenger, TikTok

Sendy: Not offered

AI

HexaFloww: AI replies, lead scoring, campaign assistant

Sendy: Optional AI writing assistant

Running it

Hosting

HexaFloww: Fully hosted

Sendy: Self-hosted on PHP and MySQL

Agencies

HexaFloww: Separate projects per client

Sendy: White-label brands with client access

Bookings & reviews

HexaFloww: WhatsApp booking, Google reviews

Sendy: Not offered

Pricing

Software cost

HexaFloww: From ₹999/month

Sendy: $69 one-time licence per domain

Sending cost

HexaFloww: Your SMTP or SES bill

Sendy: Amazon SES, $1.6 per 10,000 emails as listed

Server cost

HexaFloww: Included

Sendy: Your own hosting

Area by area

7 areas.
Each with a clear winner.

Area 01 · Email cost

Sendy

Email cost: Sendy’s home ground

For a large email-only list, it’s hard to beat a one-time licence plus Amazon SES.

HexaFloww

  • Monthly plan from ₹999
  • Send through your own SES or SMTP
  • No per-contact pricing

Sendy

  • $69 one-time licence
  • Amazon SES at about $1.6 per 10,000 emails
  • Plus your server costs

Verdict: Sendy wins for email-only cost.

Area 02 · Setup

HexaFloww

Setup and maintenance

Sendy runs on your server; HexaFloww runs on ours.

HexaFloww

  • Sign up and start in minutes
  • Updates, backups and security handled
  • Background sending and retries built in

Sendy

  • Install on PHP and MySQL hosting
  • Optional $79 installation service
  • You maintain the server

Verdict: HexaFloww wins for teams without a developer.

See HexaFloww pricing

Area 03 · WhatsApp

HexaFloww

WhatsApp: only in HexaFloww

In India, WhatsApp often gets read before email.

HexaFloww

  • Template campaigns on Meta’s official API
  • Frequency caps and quality auto-pause
  • WhatsApp booking and Flows

Sendy

  • Email only

Verdict: HexaFloww wins.

Explore WhatsApp marketing

Area 04 · Automation

HexaFloww

Automation: journeys vs autoresponders

Sendy sends follow-ups at set intervals. HexaFloww branches on behaviour across channels.

HexaFloww

  • Email and WhatsApp steps in one journey
  • Conditions on opens, clicks and WhatsApp replies
  • Triggers on Shopify carts and orders

Sendy

  • Autoresponders at intervals you set
  • Rules and webhooks

Verdict: HexaFloww wins.

See automated journeys

Area 05 · Inbox & AI

HexaFloww

Inbox and AI replies

HexaFloww lets your team and its AI reply to customers on every channel.

HexaFloww

  • WhatsApp, Messenger, Instagram and TikTok (Growth)
  • AI auto-reply trained on your website
  • Lead scoring on every chat

Sendy

  • No inbox
  • Optional AI writing assistant

Verdict: HexaFloww wins.

See the unified inbox

Area 06 · Email features

Tie

Email features

Both cover the email basics well.

HexaFloww

  • A/B tests and Smart Send
  • Bot-filtered open tracking
  • Automatic suppression on bounces and unsubscribes

Sendy

  • Live reports on opens, clicks, bounces and complaints
  • Automatic bounce and complaint handling
  • Custom domains

Verdict: A tie.

Explore email campaigns

Area 07 · Agencies

Tie

Agencies and multiple brands

Both support agencies, in different ways.

HexaFloww

  • 3–10 projects with separate data and channels
  • Roles from admin to viewer

Sendy

  • White-label brands
  • Client access with sending limits

Verdict: A tie.

HexaFloww for agencies
Who should choose which

Pick by business type.
And where Sendy wins.

D2C & Shopify brands

HexaFloww

Email and WhatsApp cart journeys with Instagram DMs.

HexaFloww for e-commerce

Clinics & salons

HexaFloww

WhatsApp booking, reminders and Google reviews.

HexaFloww for healthcare

Schools & institutes

HexaFloww

Admissions on email and WhatsApp.

HexaFloww for education

Marketing agencies

HexaFloww

Multi-channel client projects without servers.

HexaFloww for agencies

Publishers & bloggers

Sendy

Huge email lists at minimum cost.

Developers

Sendy

Self-hosted email you fully control.

Where Sendy is the better choice

A useful comparison is clear about our own gaps too.

Lowest email cost

One-time licence plus Amazon SES pricing.

You own it

Self-hosted, with your data on your server.

White-label

Brands and client access for agencies.

Simple

Focused newsletter tool without extra features.

Migration

Switching from Sendy?
Six steps, one afternoon.

Moving from Sendy is simple: you can even keep your Amazon SES account.

  1. 01

    Export subscribers

    Export your lists and custom fields as a CSV.

  2. 02

    Export unsubscribes and bounces

    Import them to HexaFloww’s suppression list.

  3. 03

    Import and map fields

    Import the CSV and map each column to a contact field.

  4. 04

    Connect Amazon SES

    Add your existing SES credentials. Your verified domain keeps working.

  5. 05

    Recreate templates

    Rebuild your templates in the drag-and-drop builder.

  6. 06

    Add WhatsApp

    Connect your WhatsApp number and add WhatsApp steps to journeys.

Tip: Because you keep the same SES account, your sending reputation carries over.

FAQ

HexaFloww vs Sendy.
Questions people ask.

Still have questions?Talk to us

Yes, if you want more than email or don’t want to run a server. HexaFloww is hosted, includes WhatsApp campaigns, a social inbox and AI replies, and can still send email through your own Amazon SES account. If you only need the cheapest possible newsletter sending and can self-host, Sendy is excellent value.

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