# HexaFloww vs Sendy: Hosted Suite vs Self-Hosted Email

_Source: https://hexafloww.com/compare/hexafloww-vs-sendy · Competitor facts last verified 2026-10-10_

> **Quick answer:** Choose HexaFloww if you want a hosted suite with email, WhatsApp campaigns, a shared Instagram and Messenger inbox, AI replies and journeys from ₹999/month, with nothing to install or maintain. Choose Sendy if you only send email newsletters, are comfortable running your own server, and want the lowest possible cost per email.

## Key takeaways

- Sendy is a $69 one-time licence you install yourself; HexaFloww is a hosted service with monthly plans.
- Both can send email through Amazon SES; HexaFloww also supports any SMTP provider.
- HexaFloww adds WhatsApp campaigns, a two-way social inbox and AI replies.
- Sendy is hard to beat on cost for very large email-only lists.
- HexaFloww journeys mix email and WhatsApp steps; Sendy offers email autoresponders.

Sendy is popular with developers and publishers: buy it once, install it on your server and send newsletters through Amazon SES for very little. HexaFloww is a hosted suite where email is one channel among WhatsApp, Instagram, Messenger and TikTok.

This page compares the two on cost, setup, email, WhatsApp, the inbox, AI, automation and agencies. HexaFloww is our product, so read it as an informed opinion. Every Sendy fact is taken from Sendy’s own website.

## Quick verdict

Sendy is outstanding value for email-only newsletters if you can run a server. HexaFloww is a hosted suite: email, WhatsApp campaigns with safety rails, a four-channel inbox, AI replies, journeys and bookings, with nothing to maintain.

**Choose HexaFloww if:**

- You don’t want to run or update a server
- You need WhatsApp alongside email
- You reply to Instagram and Facebook DMs
- You want journeys that mix email and WhatsApp
- You want AI replies trained on your website

**Choose Sendy if:**

- You only send email newsletters
- You have very large lists and want minimum cost
- You’re comfortable self-hosting PHP and MySQL

## Feature comparison

| Feature | HexaFloww | Sendy |
| --- | --- | --- |
| Sending | Yes Amazon SES or any SMTP | Yes Amazon SES |
| Editor | Yes Drag-and-drop builder and templates | Yes Drag-and-drop editor |
| Automation | Yes Journeys with conditions, email and WhatsApp | Partial Autoresponders at set intervals |
| A/B testing | Yes Content or send time, automatic winner | Partial Not described |
| Segmentation | Yes Dynamic segments on fields and engagement | Yes Segments on any condition |
| WhatsApp campaigns | Yes Wizard, scheduling, safety rails | No Not offered |
| Social DM inbox | Yes WhatsApp, Instagram, Messenger, TikTok | No Not offered |
| AI | Yes AI replies, lead scoring, campaign assistant | Partial Optional AI writing assistant |
| Hosting | Yes Fully hosted | Partial Self-hosted on PHP and MySQL |
| Agencies | Yes Separate projects per client | Yes White-label brands with client access |
| Bookings & reviews | Yes WhatsApp booking, Google reviews | No Not offered |
| Software cost | Yes From ₹999/month | Yes $69 one-time licence per domain |
| Sending cost | Yes Your SMTP or SES bill | Yes Amazon SES, $1.6 per 10,000 emails as listed |
| Server cost | Yes Included | Partial Your own hosting |

## Email cost: Sendy’s home ground

For a large email-only list, it’s hard to beat a one-time licence plus Amazon SES.

### HexaFloww

- Monthly plan from ₹999
- Send through your own SES or SMTP
- No per-contact pricing

### Sendy

- $69 one-time licence
- Amazon SES at about $1.6 per 10,000 emails
- Plus your server costs

**Verdict (Sendy):** Sendy wins for email-only cost.

## Setup and maintenance

Sendy runs on your server; HexaFloww runs on ours.

### HexaFloww

- Sign up and start in minutes
- Updates, backups and security handled
- Background sending and retries built in

### Sendy

- Install on PHP and MySQL hosting
- Optional $79 installation service
- You maintain the server

**Verdict (HexaFloww):** HexaFloww wins for teams without a developer.

## WhatsApp: only in HexaFloww

In India, WhatsApp often gets read before email.

### HexaFloww

- Template campaigns on Meta’s official API
- Frequency caps and quality auto-pause
- WhatsApp booking and Flows

### Sendy

- Email only

**Verdict (HexaFloww):** HexaFloww wins.

## Automation: journeys vs autoresponders

Sendy sends follow-ups at set intervals. HexaFloww branches on behaviour across channels.

### HexaFloww

- Email and WhatsApp steps in one journey
- Conditions on opens, clicks and WhatsApp replies
- Triggers on Shopify carts and orders

### Sendy

- Autoresponders at intervals you set
- Rules and webhooks

**Verdict (HexaFloww):** HexaFloww wins.

## Inbox and AI replies

HexaFloww lets your team and its AI reply to customers on every channel.

### HexaFloww

- WhatsApp, Messenger, Instagram and TikTok (Growth)
- AI auto-reply trained on your website
- Lead scoring on every chat

### Sendy

- No inbox
- Optional AI writing assistant

**Verdict (HexaFloww):** HexaFloww wins.

## Email features

Both cover the email basics well.

### HexaFloww

- A/B tests and Smart Send
- Bot-filtered open tracking
- Automatic suppression on bounces and unsubscribes

### Sendy

- Live reports on opens, clicks, bounces and complaints
- Automatic bounce and complaint handling
- Custom domains

**Verdict (Tie):** A tie.

## Agencies and multiple brands

Both support agencies, in different ways.

### HexaFloww

- 3–10 projects with separate data and channels
- Roles from admin to viewer

### Sendy

- White-label brands
- Client access with sending limits

**Verdict (Tie):** A tie.

## Pricing

Sendy is a one-time licence plus your SES and hosting costs. HexaFloww is a flat hosted plan in rupees.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits, not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### Sendy

One-time licence per domain; sending paid to Amazon SES; self-hosted.

- **Licence:** $69 one-time fee per domain
- **With AI assistant:** Bundle listed at $39, discounted from $49, as a one-time fee
- **Installation service:** $79 one-time
- **Sending:** Amazon SES, listed at $1.6 per 10,000 emails
- **Hosting:** PHP and MySQL or MariaDB on your own server

## Where Sendy is the better choice

- **Lowest email cost:** One-time licence plus Amazon SES pricing.
- **You own it:** Self-hosted, with your data on your server.
- **White-label:** Brands and client access for agencies.
- **Simple:** Focused newsletter tool without extra features.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww - Email and WhatsApp cart journeys with Instagram DMs.
- **Clinics & salons:** HexaFloww - WhatsApp booking, reminders and Google reviews.
- **Schools & institutes:** HexaFloww - Admissions on email and WhatsApp.
- **Marketing agencies:** HexaFloww - Multi-channel client projects without servers.
- **Publishers & bloggers:** Sendy - Huge email lists at minimum cost.
- **Developers:** Sendy - Self-hosted email you fully control.

## Switching from Sendy

Moving from Sendy is simple: you can even keep your Amazon SES account.

1. **Export subscribers**: Export your lists and custom fields as a CSV.
2. **Export unsubscribes and bounces**: Import them to HexaFloww’s suppression list.
3. **Import and map fields**: Import the CSV and map each column to a contact field.
4. **Connect Amazon SES**: Add your existing SES credentials. Your verified domain keeps working.
5. **Recreate templates**: Rebuild your templates in the drag-and-drop builder.
6. **Add WhatsApp**: Connect your WhatsApp number and add WhatsApp steps to journeys.

Because you keep the same SES account, your sending reputation carries over.

## The bottom line

Sendy is excellent value for email-only newsletters if you’re comfortable running a server.

If you want a hosted suite with email, WhatsApp, a social inbox, AI replies and journeys, and nothing to maintain, HexaFloww covers it from ₹999/month, and can still send through your Amazon SES.

## Frequently asked questions

### Is HexaFloww a good Sendy alternative?

Yes, if you want more than email or don’t want to run a server. HexaFloww is hosted, includes WhatsApp campaigns, a social inbox and AI replies, and can still send email through your own Amazon SES account. If you only need the cheapest possible newsletter sending and can self-host, Sendy is excellent value.

### How much does Sendy cost?

Sendy’s website lists a one-time licence fee of $69 for one domain, with an optional $79 installation service. You pay Amazon SES separately for sending, which Sendy lists at $1.6 per 10,000 emails.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Can HexaFloww send through Amazon SES?

Yes. HexaFloww supports Amazon SES and any SMTP provider. It tests the connection when you save it and warns about warm-up and unsubscribe settings.

### What do I need to run Sendy?

Sendy’s website says it runs on standard web hosting with PHP and MySQL or MariaDB, and each licence covers one domain. You set up and maintain the server yourself, unless you buy its installation service.

### Does Sendy support WhatsApp?

Sendy’s website doesn’t mention WhatsApp or SMS. HexaFloww is WhatsApp-first, with campaigns, templates, booking and a two-way inbox.

### Does Sendy support agencies?

Yes. Sendy lets you create brands with white-label client access and sending limits. HexaFloww supports agencies with separate projects per client, each with its own channels and data.

### Can I move from Sendy to HexaFloww?

Yes. Export your subscribers and unsubscribes as a CSV, import them into HexaFloww, connect the same Amazon SES account and recreate your templates.

## Sources

- Sendy’s official website, licence price, installation service, SES costs, hosting requirements and features, checked 10 October 2026
- HexaFloww pricing and product, plans, limits, trial and features, our own product