Build trigger-based journeys that react to what customers actually do opened, clicked, replied, went quiet and follow up across email and WhatsApp automatically.
Add +10 Lead Score
Send WhatsApp Template Nudge
Email & WhatsApp in one unified visual journey
Contacts trigger the moment they qualify
Respects opt-in rules & per-contact frequency caps
Pre-built templates get you running in minutes
A spreadsheet of "contacts who didn't open Tuesday's email" works for a week. Then someone goes on leave, the list grows, and contacts quietly age out.
Only the newest names get called. Older un-contacted leads age out of relevance while your team handles daily routine inquiries.
A trigger-based journey doesn't get busy whether it's 5 contacts or 500, the next cross-channel step fires automatically.
Everything required to build, branch, space out, and analyze automated customer journeys.
Start a journey when someone opens (or ignores) a campaign, clicks a link, signs up, goes inactive, opts into WhatsApp, or replies to a broadcast.
Mix email sends and WhatsApp template messages in one flow nudge on WhatsApp when the email went unopened, or vice versa.
Split the path on real outcomes: opened the email? WhatsApp message delivered, read, replied? Each branch gets its own follow-up.
Wait steps space out touches over hours or days, and segment add/remove steps keep the rest of your targeting in sync.
One-click templates like a WhatsApp welcome on opt-in or a cross-channel nudge for non-openers get you running in minutes.
Automated WhatsApp steps respect the same opt-in, suppression, and frequency rules as broadcasts automation never overrides consent.
Import a 1-click recipe, adjust timing or copy, and activate immediately.
Instant template-approved greeting
The moment a contact opts into WhatsApp, they receive a template-approved welcome message no manual send required.
Email ➔ Wait 24h ➔ WhatsApp follow-up
Send an email; if it goes unopened after a set wait, follow up with a WhatsApp message instead of a second email into the same inbox.
Win back quiet subscribers
Contacts who've gone quiet for a defined stretch get a distinct win-back sequence, separate from your regular campaign cadence.
Automate responses to campaign replies
When a contact replies to a WhatsApp broadcast, automatically enroll them in a follow-up sequence instead of waiting for someone to notice.
Lead Intelligence scores every inbound conversation for buying intent in the background. Pairing that score with Automated Journeys means high-intent leads move straight into a fast-follow sequence.
Hot (8–10) ➔ Same-Day Rep Call & WhatsApp Demo Link
Warm (4–7) ➔ 3-Day Nurture Email Sequence
Action: Enrolled in "Fast-Follow WhatsApp Demo" & Assigned to Senior AE.
Action: Enrolled in "Weekly Case Study Nurture Email Series".
Choose what starts the journey a campaign open, a link click, a new sign-up, or a WhatsApp reply.
Add emails, WhatsApp messages, waits, and conditional branches in the visual builder.
Contacts enroll automatically as they qualify, and every step's outcome is tracked per person.
| Capability | Manual Follow-Up List | Single-Channel Tool | HexaFloww Direct |
|---|---|---|---|
| Reaction time | Whenever someone checks the list | Immediate, on one channel | Immediate, across email & WhatsApp |
| Channels in one flow | N/A | Usually one (email or SMS) | Email and WhatsApp together in 1 canvas |
| Consent handling | Manual, error-prone | Built in for its one channel | Shared suppression across every step & channel |
| Starting point | Blank spreadsheet | Blank canvas or basic template | 1-Click starter recipes + blank canvas |
| Scales with volume | No breaks down past a handful of contacts | Yes | Yes handles 100k+ automated triggers daily |
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