Metricool is a social media planner and analytics tool with competitor tracking and ads reporting, with a free plan and paid plans by number of brands. HexaFloww is built around conversations: a DM inbox with WhatsApp, AI replies, WhatsApp and email campaigns, from ₹999/month. Here’s an honest, side-by-side look.
Choose HexaFloww if you want Instagram, Messenger, WhatsApp and TikTok DMs in one inbox with AI replies, plus WhatsApp and email campaigns, from ₹999/month. Choose Metricool if you mainly plan content and analyse performance across many networks and brands, including competitors and ads.
See the full comparisonMetricool focuses on planning and analytics; HexaFloww focuses on conversations and campaigns.
Metricool has a free plan for 1 brand; paid plans start from about $20 a month and scale by brands.
HexaFloww’s inbox includes WhatsApp, with autonomous AI replies and lead scoring.
Metricool leads on analytics, competitor tracking, ads reporting and publishing to many networks.
HexaFloww adds WhatsApp campaigns, email, bookings and Google review replies.
Metricool combines a content planner with detailed analytics, competitor tracking and ads reporting, and is popular with agencies managing many brands. HexaFloww is built for the conversations social media creates: DMs, comments, WhatsApp and email.
This page compares the two on the inbox, AI, WhatsApp, planning, analytics, email, agencies and pricing. HexaFloww is our product, so read it as an informed opinion. Every Metricool fact is taken from Metricool’s own website.
Metricool is a strong planner and analytics tool for many brands. HexaFloww is the better fit when DMs and WhatsApp drive sales: a four-channel inbox with AI replies, WhatsApp and email campaigns and bookings.
| Feature |  HexaFloww | Metricool |
|---|---|---|
| Conversations | ||
| Inbox channels | Instagram, Messenger, WhatsApp, TikTok | Instagram, Facebook, Google Business, TikTok, YouTube |
| Campaigns and chats on every plan | Not listed | |
| AI replies | Autonomous AI trained on your website | AI assistant with credits |
| Lead scoring | Buying intent on every chat | Not offered |
| Planning & analytics | ||
| Networks | Facebook, Instagram (incl. stories), Google Business | Many networks plus web and ads |
| Analytics history | Campaign analytics | Unlimited history on paid plans |
| Competitor analysis | Not offered | Up to 100 competitors |
| Ads reporting | Not offered | Facebook, Google and TikTok ads |
| Beyond social | ||
| Email campaigns | Builder, A/B tests, Smart Send (Growth) | Not offered |
| Bookings | WhatsApp booking with reminders | Not offered |
| Google reviews | AI-drafted review replies | Google Business in inbox |
| Pricing | ||
| Free option | 3-day trial | Free plan for 1 brand |
| Paid plans | From ₹999/month | From about $20/month for 5 brands, yearly |
Inbox channels
HexaFloww: Instagram, Messenger, WhatsApp, TikTok
Metricool: Instagram, Facebook, Google Business, TikTok, YouTube
HexaFloww: Campaigns and chats on every plan
Metricool: Not listed
AI replies
HexaFloww: Autonomous AI trained on your website
Metricool: AI assistant with credits
Lead scoring
HexaFloww: Buying intent on every chat
Metricool: Not offered
Networks
HexaFloww: Facebook, Instagram (incl. stories), Google Business
Metricool: Many networks plus web and ads
Analytics history
HexaFloww: Campaign analytics
Metricool: Unlimited history on paid plans
Competitor analysis
HexaFloww: Not offered
Metricool: Up to 100 competitors
Ads reporting
HexaFloww: Not offered
Metricool: Facebook, Google and TikTok ads
Email campaigns
HexaFloww: Builder, A/B tests, Smart Send (Growth)
Metricool: Not offered
Bookings
HexaFloww: WhatsApp booking with reminders
Metricool: Not offered
Google reviews
HexaFloww: AI-drafted review replies
Metricool: Google Business in inbox
Free option
HexaFloww: 3-day trial
Metricool: Free plan for 1 brand
Paid plans
HexaFloww: From ₹999/month
Metricool: From about $20/month for 5 brands, yearly
Area 01 · Inbox
HexaFlowwBoth have an inbox. HexaFloww adds WhatsApp, assignment and AI replies.
HexaFloww
Metricool
Verdict: HexaFloww wins for WhatsApp-led businesses.
See the unified inboxArea 02 · AI
HexaFlowwMetricool’s AI helps write content. HexaFloww’s AI answers customers.
HexaFloww
Metricool
Verdict: HexaFloww wins.
How AI auto-replies workArea 03 · Analytics
MetricoolMetricool is built for measuring social performance.
HexaFloww
Metricool
Verdict: Metricool wins.
Area 04 · Planning
MetricoolMetricool plans content across many networks and brands.
HexaFloww
Metricool
Verdict: Metricool wins.
Area 05 · WhatsApp
HexaFlowwHexaFloww adds WhatsApp marketing to your social tools.
HexaFloww
Metricool
Verdict: HexaFloww wins.
Explore WhatsApp marketingArea 06 · Email
HexaFlowwHexaFloww’s Growth plan includes email.
HexaFloww
Metricool
Verdict: HexaFloww wins.
Explore email campaignsArea 07 · Agencies
TieBoth serve agencies, for different jobs.
HexaFloww
Metricool
Verdict: A tie: Metricool for content agencies, HexaFloww for full-service agencies.
HexaFloww for agenciesArea 08 · Pricing
TieMetricool has a free plan and scales by brands. HexaFloww is flat in rupees.
HexaFloww
Metricool
Verdict: A tie.
See HexaFloww pricingDetailed analytics and competitor tracking.
Planning and reporting for many brands.
A useful comparison is clear about our own gaps too.
Analytics
Unlimited history and detailed reports.
Competitor tracking
Analyse up to 100 competitor profiles.
Ads reporting
Facebook, Google and TikTok ads in one place.
Free plan
Free for one brand.
Moving to HexaFloww is mostly connecting accounts and setting up replies.
Connect your Page and Instagram account.
Connect your WhatsApp Business number.
Connect your TikTok account to the inbox.
Train the AI on your website and documents.
Add teammates with the right role.
Recreate upcoming Facebook, Instagram and Google Business posts.
Tip: Keep Metricool for analytics if you rely on its competitor reports.
Yes, if you need to answer customers, not just analyse posts. HexaFloww’s inbox handles Instagram and Messenger DMs, WhatsApp and TikTok with AI replies, and adds WhatsApp and email campaigns. If analytics and competitor tracking are your priority, Metricool is built for that.
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