# HexaFloww vs Metricool: Conversations vs Analytics

_Source: https://hexafloww.com/compare/hexafloww-vs-metricool · Competitor facts last verified 2026-10-10_

> **Quick answer:** Choose HexaFloww if you want Instagram, Messenger, WhatsApp and TikTok DMs in one inbox with AI replies, plus WhatsApp and email campaigns, from ₹999/month. Choose Metricool if you mainly plan content and analyse performance across many networks and brands, including competitors and ads.

## Key takeaways

- Metricool focuses on planning and analytics; HexaFloww focuses on conversations and campaigns.
- Metricool has a free plan for 1 brand; paid plans start from about $20 a month and scale by brands.
- HexaFloww’s inbox includes WhatsApp, with autonomous AI replies and lead scoring.
- Metricool leads on analytics, competitor tracking, ads reporting and publishing to many networks.
- HexaFloww adds WhatsApp campaigns, email, bookings and Google review replies.

Metricool combines a content planner with detailed analytics, competitor tracking and ads reporting, and is popular with agencies managing many brands. HexaFloww is built for the conversations social media creates: DMs, comments, WhatsApp and email.

This page compares the two on the inbox, AI, WhatsApp, planning, analytics, email, agencies and pricing. HexaFloww is our product, so read it as an informed opinion. Every Metricool fact is taken from Metricool’s own website.

## Quick verdict

Metricool is a strong planner and analytics tool for many brands. HexaFloww is the better fit when DMs and WhatsApp drive sales: a four-channel inbox with AI replies, WhatsApp and email campaigns and bookings.

**Choose HexaFloww if:**

- Customers message you on Instagram and WhatsApp
- You want AI to answer DMs
- You run WhatsApp or email campaigns
- You take bookings or manage Google reviews
- You prefer paying in rupees

**Choose Metricool if:**

- Analytics and reporting are your priority
- You track competitors
- You report on Facebook, Google and TikTok ads
- You manage dozens of brands

## Feature comparison

| Feature | HexaFloww | Metricool |
| --- | --- | --- |
| Inbox channels | Yes Instagram, Messenger, WhatsApp, TikTok | Yes Instagram, Facebook, Google Business, TikTok, YouTube |
| WhatsApp | Yes Campaigns and chats on every plan | No Not listed |
| AI replies | Yes Autonomous AI trained on your website | Partial AI assistant with credits |
| Lead scoring | Yes Buying intent on every chat | No Not offered |
| Networks | Partial Facebook, Instagram (incl. stories), Google Business | Yes Many networks plus web and ads |
| Analytics history | Partial Campaign analytics | Yes Unlimited history on paid plans |
| Competitor analysis | No Not offered | Yes Up to 100 competitors |
| Ads reporting | No Not offered | Yes Facebook, Google and TikTok ads |
| Email campaigns | Yes Builder, A/B tests, Smart Send (Growth) | No Not offered |
| Bookings | Yes WhatsApp booking with reminders | No Not offered |
| Google reviews | Yes AI-drafted review replies | Partial Google Business in inbox |
| Free option | Partial 3-day trial | Yes Free plan for 1 brand |
| Paid plans | Yes From ₹999/month | Yes From about $20/month for 5 brands, yearly |

## Inbox with WhatsApp

Both have an inbox. HexaFloww adds WhatsApp, assignment and AI replies.

### HexaFloww

- Instagram, Messenger, WhatsApp and TikTok
- Assign chats with an email to the assignee
- Keyword auto-replies and comment rules

### Metricool

- Inbox for Instagram, Facebook, Google Business, TikTok and YouTube

**Verdict (HexaFloww):** HexaFloww wins for WhatsApp-led businesses.

## AI replies

Metricool’s AI helps write content. HexaFloww’s AI answers customers.

### HexaFloww

- AI auto-reply trained on your website
- Hands chats to a human when it should
- Removes links not from your own site

### Metricool

- AI assistant, 5 to 35 credits per brand a month

**Verdict (HexaFloww):** HexaFloww wins.

## Analytics: Metricool’s home ground

Metricool is built for measuring social performance.

### HexaFloww

- Campaign and WhatsApp analytics
- Search Console and GA4 for your website

### Metricool

- Unlimited analytics history
- Competitor analysis up to 100 profiles
- Facebook, Google and TikTok ads reporting

**Verdict (Metricool):** Metricool wins.

## Content planning

Metricool plans content across many networks and brands.

### HexaFloww

- Facebook and Instagram, including stories
- Google Business Profile posts

### Metricool

- Many networks including LinkedIn, Pinterest, YouTube, Threads
- Autolists and auto publication
- Link in bio

**Verdict (Metricool):** Metricool wins.

## WhatsApp campaigns

HexaFloww adds WhatsApp marketing to your social tools.

### HexaFloww

- Template campaigns with safety rails
- WhatsApp booking and Flows

### Metricool

- No WhatsApp

**Verdict (HexaFloww):** HexaFloww wins.

## Email campaigns

HexaFloww’s Growth plan includes email.

### HexaFloww

- Drag-and-drop builder
- A/B tests and Smart Send

### Metricool

- No email campaigns

**Verdict (HexaFloww):** HexaFloww wins.

## Agencies

Both serve agencies, for different jobs.

### HexaFloww

- 3–10 projects with separate WhatsApp, inbox and AI

### Metricool

- Up to 50 brands on Advanced
- Client management and approvals
- White label on Custom

**Verdict (Tie):** A tie: Metricool for content agencies, HexaFloww for full-service agencies.

## Pricing

Metricool has a free plan and scales by brands. HexaFloww is flat in rupees.

### HexaFloww

- ₹999 to ₹6,999 a month
- Inbox, WhatsApp and email on Growth

### Metricool

- Free for 1 brand
- Starter from about $20 a month for 5 brands
- Advanced from about $53 a month for 15 brands

**Verdict (Tie):** A tie.

## Pricing

Metricool scales by brands in US dollars or euros. HexaFloww publishes flat rupee plans.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits, not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### Metricool

Free, Starter, Advanced and Custom; priced by brands; VAT extra.

- **Free:** 1 brand, 20 posts a month, 30 days of analytics, 5 competitors
- **Starter:** From about $20/month yearly for 5 brands; unlimited publishing and history
- **Advanced:** From about $53/month yearly for 15 brands; approvals, client management, API
- **Custom:** Quoted; white label and account manager

## Where Metricool is the better choice

- **Analytics:** Unlimited history and detailed reports.
- **Competitor tracking:** Analyse up to 100 competitor profiles.
- **Ads reporting:** Facebook, Google and TikTok ads in one place.
- **Free plan:** Free for one brand.

## Who should choose which

- **D2C brands:** HexaFloww - Instagram and WhatsApp in one inbox, plus campaigns.
- **Clinics & salons:** HexaFloww - DMs, WhatsApp booking and Google reviews.
- **Coaching institutes:** HexaFloww - Instagram enquiries and WhatsApp follow-ups.
- **Full-service agencies:** HexaFloww - WhatsApp, email and DMs per client project.
- **Analytics-led marketers:** Metricool - Detailed analytics and competitor tracking.
- **Content agencies:** Metricool - Planning and reporting for many brands.

## Switching from Metricool

Moving to HexaFloww is mostly connecting accounts and setting up replies.

1. **Connect Facebook and Instagram**: Connect your Page and Instagram account.
2. **Connect WhatsApp**: Connect your WhatsApp Business number.
3. **Connect TikTok**: Connect your TikTok account to the inbox.
4. **Turn on AI replies**: Train the AI on your website and documents.
5. **Invite your team**: Add teammates with the right role.
6. **Move scheduled posts**: Recreate upcoming Facebook, Instagram and Google Business posts.

Keep Metricool for analytics if you rely on its competitor reports.

## The bottom line

Metricool is a strong planner and analytics tool, especially for competitor tracking and ads reporting across many brands.

For businesses that sell through DMs and WhatsApp, and want AI replies, WhatsApp and email campaigns in one place, HexaFloww covers it from ₹999/month.

## Frequently asked questions

### Is HexaFloww a good Metricool alternative?

Yes, if you need to answer customers, not just analyse posts. HexaFloww’s inbox handles Instagram and Messenger DMs, WhatsApp and TikTok with AI replies, and adds WhatsApp and email campaigns. If analytics and competitor tracking are your priority, Metricool is built for that.

### How much does Metricool cost?

Metricool’s pricing page lists a Free plan for 1 brand, Starter from about $20 a month for 5 brands and Advanced from about $53 a month for 15 brands on yearly billing, excluding VAT. Custom plans are quoted.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does Metricool have an inbox?

Yes. Metricool lists an inbox for Instagram, Facebook, Google Business Profile, TikTok and YouTube. HexaFloww’s inbox covers Instagram, Messenger, WhatsApp and TikTok, with assignment and AI replies.

### Does Metricool support WhatsApp?

Metricool’s pricing page doesn’t list WhatsApp. HexaFloww includes WhatsApp campaigns, templates, booking and chats on every plan.

### Does HexaFloww track competitors?

No. HexaFloww doesn’t offer competitor analytics. Metricool analyses up to 100 competitor profiles on paid plans.

### Which is better for agencies?

Metricool for agencies that plan and report on content for many brands. HexaFloww for agencies that also run DMs, WhatsApp and email for clients, with a separate project per client.

### Can I use Metricool and HexaFloww together?

Yes. Some teams plan and analyse content in Metricool and handle DMs, AI replies, WhatsApp and email in HexaFloww.

## Sources

- Metricool’s official pricing page, plans, brand-based prices, free plan limits, inbox, analytics and networks, checked 10 October 2026
- HexaFloww pricing and product, plans, limits, trial and features, our own product