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Comparison

HexaFloww vs Gupshup: SMB Simplicity vs Enterprise Scale

Gupshup is a large conversational AI and messaging platform used by enterprises worldwide. HexaFloww is a ready-to-use marketing suite for SMBs: WhatsApp campaigns with safety rails, email, a social inbox, AI replies, bookings and Google reviews from ₹999/month. Here’s an honest, side-by-side look.

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HexaFloww vs Gupshup comparison — Indian SMBs, D2C brands and agencies that want a ready-made app for WhatsApp, email, social and Google.
The short answer

HexaFloww or Gupshup?
Here’s the honest answer.

For Indian SMBs, HexaFloww is the simpler choice: a ready-made app for WhatsApp campaigns with number-protection rails, plus email, a social inbox, AI replies, bookings and Google reviews from ₹999/month. Gupshup is the stronger pick for enterprises and developers that need SMS, RCS, voice, custom AI agents and very high message volumes.

See the full comparison
5 areas where HexaFloww comes out ahead
2 ties where it depends on your business
2 areas where Gupshup is stronger

Key takeaways

01

Gupshup is an enterprise conversational AI platform covering WhatsApp, Instagram, SMS and RCS for 50,000+ customers.

02

Gupshup’s self-serve WhatsApp API charges $0.001 per message on top of Meta’s fees; enterprise pricing is on request.

03

HexaFloww is a flat ₹999–₹6,999/month app with campaigns, journeys, a social inbox and AI replies ready to use.

04

HexaFloww adds email campaigns, WhatsApp booking and Google review tools, with safety rails for your number.

05

Gupshup leads on channel breadth (SMS, RCS, voice), its own fine-tuned AI model and enterprise-scale volumes.

Gupshup is one of the largest conversational messaging platforms in the world, handling over 120 billion messages a year for 50,000+ customers across WhatsApp, Instagram, SMS and RCS. It offers a self-serve WhatsApp API and an enterprise conversation cloud with its own AI model.

This page compares the two on setup, WhatsApp campaigns, number safety, the inbox, AI, email, Google reviews, channels and scale. HexaFloww is our product, so read it as an informed opinion — every Gupshup fact is taken from Gupshup’s own website.

Quick verdict

Two good tools.
Built for different jobs.

Gupshup is an enterprise-grade platform with unmatched channel breadth and scale, priced per message or by enterprise contract. HexaFloww is a ready-to-use marketing suite for SMBs: WhatsApp with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews at a flat rupee price.

Best for most Indian businesses

Choose HexaFloww if…

  • You want a ready-made app, not an API to build on
  • You want a predictable, flat monthly price in rupees
  • You send email newsletters as well as WhatsApp campaigns
  • You take appointments or manage Google reviews
  • You want built-in rails that protect your WhatsApp number

Choose Gupshup if…

  • You need SMS, RCS and voice alongside WhatsApp
  • You send very high message volumes
  • You have developers to build on an API
  • You want custom enterprise AI agents and contracts
Side by side

HexaFloww vs Gupshup.
Feature by feature.

Included Partial / add-on Not offered

Setup & pricing

Ready-made marketing app

HexaFloww: Campaigns, journeys, inbox and AI out of the box

Gupshup: Self-serve API; full platform via sales

Pricing model

HexaFloww: Flat ₹999–₹6,999/month

Gupshup: $0.001 per message self-serve; enterprise on request

Currency

HexaFloww: Rupees, GST added at checkout

Gupshup: Self-serve fees listed in US dollars

Message fees

HexaFloww: Billed by Meta; real cost tracked per campaign

Gupshup: Meta fees billed at actuals plus Gupshup fee

WhatsApp

Official WhatsApp Business API

HexaFloww: Meta Cloud API, your own number

Gupshup: Official API provider

Campaign wizard & scheduling

HexaFloww: 4-step wizard, scheduling, wave sending

Gupshup: Automated campaigns in its enterprise platform

Number-protection rails

HexaFloww: Frequency caps, quality auto-pause, failure circuit breaker

Gupshup: No equivalent rails listed

WhatsApp booking

HexaFloww: Slots, reminders, Google Calendar sync

Gupshup: Not listed

WhatsApp voice calls

HexaFloww: Not offered

Gupshup: Inbound and outbound calls, billed per second

Channels & AI

Social inbox

HexaFloww: WhatsApp, Messenger, Instagram and TikTok

Gupshup: WhatsApp and Instagram, with AI co-pilot for agents

SMS & RCS

HexaFloww: Not offered

Gupshup: Supported

Email campaigns

HexaFloww: Builder, A/B tests, Smart Send (Growth plan)

Gupshup: Not listed

AI

HexaFloww: AI replies trained on your website, lead scoring

Gupshup: AI agents on its own fine-tuned model

Google reviews & SEO

HexaFloww: Review replies, posts, Search Console, GA4, SEO audit

Gupshup: Not offered

Area by area

9 areas.
Each with a clear winner.

Area 01 · Setup & ease

HexaFloww

Setup: a ready-made app vs a platform

Gupshup is built to be integrated and customised. HexaFloww is built so a small marketing team can start the same day.

HexaFloww

  • Connect your number, sync templates and send in one session
  • Campaign wizard, journeys and inbox ready to use
  • 3-day trial with no card
  • Flat monthly price in rupees

Gupshup

  • Self-serve WhatsApp API billed per message
  • Enterprise platform sold through demos and sales
  • Built to be integrated into your own systems

Verdict: HexaFloww wins for SMBs without a developer.

See HexaFloww pricing

Area 02 · WhatsApp campaigns

Tie

WhatsApp campaigns: both can do it

Both can send approved templates to large audiences. The difference is how much is ready-made.

HexaFloww

  • 4-step campaign wizard with a live audience preview
  • Scheduling and wave sending in every plan
  • Follow-up journeys on delivered, read or replied

Gupshup

  • Automated campaigns across WhatsApp, SMS and RCS
  • Click-to-WhatsApp ad conversations
  • Very high throughput for large senders

Verdict: A tie: HexaFloww is simpler, Gupshup scales further.

Explore WhatsApp marketing

Area 03 · Number safety

HexaFloww

Number safety and cost tracking

A WhatsApp number that gets blocked or reported too often drops in quality and messaging limits. HexaFloww builds protection into every campaign.

HexaFloww

  • Opt-in enforced and suppressed contacts skipped automatically
  • Per-contact frequency caps, default 24 hours and 3 a week
  • Campaigns auto-pause if your quality rating turns red
  • Stops a campaign if over 20% of early sends fail

Gupshup

  • Meta fees billed at actuals with a published per-message fee
  • No equivalent frequency or quality rails listed

Verdict: HexaFloww wins for protecting your number automatically.

Browse WhatsApp templates

Area 04 · Inbox

HexaFloww

A shared social inbox, ready to use

HexaFloww gives small teams one inbox for every social channel without any setup work.

HexaFloww

  • WhatsApp, Messenger, Instagram DMs and TikTok in one inbox (Growth)
  • Assignment with an email to the assignee
  • Keyword auto-replies and AI reply suggestions

Gupshup

  • WhatsApp and Instagram conversations
  • AI co-pilot for human agents

Verdict: HexaFloww wins for small teams that want a ready-made inbox.

See the unified inbox

Area 05 · AI

Tie

AI: ready-made replies vs custom agents

Both use AI to answer customers. HexaFloww’s works out of the box; Gupshup’s is built for enterprise customisation.

HexaFloww

  • AI auto-reply trained on your website, documents and notes
  • Hands chats to a human when it should
  • Removes any link that isn’t from your own site
  • Scores every inbound chat for buying intent from 1 to 10

Gupshup

  • Autonomous AI agents for sales, marketing and support
  • Its own fine-tuned ACE language model
  • AI co-pilot for human agents
“What are your clinic timings on Sunday, and can I book a cleaning?”

Verdict: A tie: HexaFloww for quick setup, Gupshup for custom enterprise AI.

How AI auto-replies work

Area 06 · Email

HexaFloww

Email marketing: only in HexaFloww

Gupshup’s channels are messaging channels. HexaFloww’s Growth plan includes email alongside WhatsApp.

HexaFloww

  • Drag-and-drop builder and reusable templates
  • A/B tests on content or send time, with automatic winner
  • Smart Send at each contact’s usual opening hour
  • Email and WhatsApp steps in the same journey

Gupshup

  • No email campaigns listed
  • SMS and RCS for non-WhatsApp messaging
“Email the festive sale to everyone, then WhatsApp the people who didn’t open it within two days.”

Verdict: HexaFloww wins for email and WhatsApp in one journey.

Explore email campaigns

Area 07 · Reviews & booking

HexaFloww

Google reviews and WhatsApp booking

Local businesses need to be found on Google and to take bookings. HexaFloww includes both.

HexaFloww

  • Reply to Google reviews with AI-drafted suggestions
  • Google Business Profile posts, Search Console and GA4
  • WhatsApp booking with reminders and Google Calendar sync

Gupshup

  • No Google review or SEO tools
  • No ready-made booking calendar listed

Verdict: HexaFloww wins for local and appointment-based businesses.

Google Business Profile tools

Area 08 · SMS, RCS & voice

Gupshup

SMS, RCS and voice: Gupshup’s edge

If you need to reach customers beyond WhatsApp and social apps, Gupshup covers more channels.

HexaFloww

  • No SMS, RCS or voice
  • Email and WhatsApp for offers, reminders and updates

Gupshup

  • SMS and RCS messaging
  • WhatsApp voice calls, inbound and outbound
  • Omnichannel conversations across WhatsApp, Instagram, SMS and RCS

Verdict: Gupshup wins on channel breadth.

Area 09 · Scale & developers

Gupshup

Enterprise scale and developer access

Gupshup is built for very large senders and engineering teams.

HexaFloww

  • REST API with per-project keys
  • Built for SMB and mid-market volumes
  • 3 to 20 seats by plan

Gupshup

  • 120 billion+ messages a year for 50,000+ customers
  • Customers in 130+ countries
  • Per-message API pricing and enterprise contracts

Verdict: Gupshup wins for enterprises and developer-led teams.

Who should choose which

Pick by business type.
And where Gupshup wins.

D2C & Shopify brands

HexaFloww

WhatsApp cart messages, email and Instagram in one ready-made app.

HexaFloww for e-commerce

Clinics, salons & coaching

HexaFloww

WhatsApp booking with reminders, Google review replies and an AI first responder.

HexaFloww for healthcare

Marketing agencies

HexaFloww

Several client projects on one plan, each with separate data and channels.

HexaFloww for agencies

Real estate teams

HexaFloww

Leads from WhatsApp, Instagram and forms in one inbox, scored for buying intent.

HexaFloww for real estate

Banks, telecom & large enterprises

Gupshup

SMS, RCS, voice and WhatsApp at very high volume with enterprise contracts.

Product & developer teams

Gupshup

A low-cost messaging API to build into your own app.

Where Gupshup is the better choice

A useful comparison is clear about our own gaps too.

Channel breadth

SMS, RCS, WhatsApp, Instagram and voice from one provider.

Enterprise scale

Over 120 billion messages a year for 50,000+ customers.

Custom AI

Autonomous AI agents on its own fine-tuned model.

Low per-message fee

A $0.001 self-serve fee suits developers sending high volumes.

Migration

Switching from Gupshup?
Six steps, one afternoon.

Moving is mostly about contacts, templates and your number. Email and social accounts connect fresh in HexaFloww.

  1. 01

    Export your contacts

    Export your WhatsApp contacts and opt-in records from your Gupshup setup or your own database.

  2. 02

    Note your opt-outs

    Keep a list of contacts who opted out so they go straight onto the suppression list.

  3. 03

    Import and map fields

    Import the CSV into HexaFloww and map each column to a contact field.

  4. 04

    Move your number

    Disconnect your WhatsApp number from Gupshup, then connect it to HexaFloww.

  5. 05

    Sync your templates

    Sync your approved templates from Meta or re-submit any that don’t carry over.

  6. 06

    Replace custom code

    Rebuild API-driven sends as HexaFloww campaigns, journeys or API calls.

Tip: If other systems send WhatsApp messages through Gupshup’s API, move them before switching your number.

FAQ

HexaFloww vs Gupshup.
Questions people ask.

Still have questions?Talk to us

For small and mid-sized businesses, yes. HexaFloww gives you a ready-made app for WhatsApp campaigns, a social inbox, AI replies, email, bookings and Google reviews at a flat rupee price. Gupshup is better suited to enterprises and developers that need SMS, RCS, voice and custom AI at scale.

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