# HexaFloww vs Gupshup: SMB Simplicity vs Enterprise Scale

_Source: https://hexafloww.com/compare/hexafloww-vs-gupshup · Competitor facts last verified 2026-10-09_

> **Quick answer:** For Indian SMBs, HexaFloww is the simpler choice: a ready-made app for WhatsApp campaigns with number-protection rails, plus email, a social inbox, AI replies, bookings and Google reviews from ₹999/month. Gupshup is the stronger pick for enterprises and developers that need SMS, RCS, voice, custom AI agents and very high message volumes.

## Key takeaways

- Gupshup is an enterprise conversational AI platform covering WhatsApp, Instagram, SMS and RCS for 50,000+ customers.
- Gupshup’s self-serve WhatsApp API charges $0.001 per message on top of Meta’s fees; enterprise pricing is on request.
- HexaFloww is a flat ₹999–₹6,999/month app with campaigns, journeys, a social inbox and AI replies ready to use.
- HexaFloww adds email campaigns, WhatsApp booking and Google review tools, with safety rails for your number.
- Gupshup leads on channel breadth (SMS, RCS, voice), its own fine-tuned AI model and enterprise-scale volumes.

Gupshup is one of the largest conversational messaging platforms in the world, handling over 120 billion messages a year for 50,000+ customers across WhatsApp, Instagram, SMS and RCS. It offers a self-serve WhatsApp API and an enterprise conversation cloud with its own AI model.

This page compares the two on setup, WhatsApp campaigns, number safety, the inbox, AI, email, Google reviews, channels and scale. HexaFloww is our product, so read it as an informed opinion — every Gupshup fact is taken from Gupshup’s own website.

## Quick verdict

Gupshup is an enterprise-grade platform with unmatched channel breadth and scale, priced per message or by enterprise contract. HexaFloww is a ready-to-use marketing suite for SMBs: WhatsApp with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews at a flat rupee price.

**Choose HexaFloww if:**

- You want a ready-made app, not an API to build on
- You want a predictable, flat monthly price in rupees
- You send email newsletters as well as WhatsApp campaigns
- You take appointments or manage Google reviews
- You want built-in rails that protect your WhatsApp number

**Choose Gupshup if:**

- You need SMS, RCS and voice alongside WhatsApp
- You send very high message volumes
- You have developers to build on an API
- You want custom enterprise AI agents and contracts

## Feature comparison

| Feature | HexaFloww | Gupshup |
| --- | --- | --- |
| Ready-made marketing app | Yes — Campaigns, journeys, inbox and AI out of the box | Partial — Self-serve API; full platform via sales |
| Pricing model | Yes — Flat ₹999–₹6,999/month | Yes — $0.001 per message self-serve; enterprise on request |
| Currency | Yes — Rupees, GST added at checkout | Partial — Self-serve fees listed in US dollars |
| Message fees | Yes — Billed by Meta; real cost tracked per campaign | Yes — Meta fees billed at actuals plus Gupshup fee |
| Official WhatsApp Business API | Yes — Meta Cloud API, your own number | Yes — Official API provider |
| Campaign wizard & scheduling | Yes — 4-step wizard, scheduling, wave sending | Yes — Automated campaigns in its enterprise platform |
| Number-protection rails | Yes — Frequency caps, quality auto-pause, failure circuit breaker | Partial — No equivalent rails listed |
| WhatsApp booking | Yes — Slots, reminders, Google Calendar sync | No — Not listed |
| WhatsApp voice calls | No — Not offered | Yes — Inbound and outbound calls, billed per second |
| Social inbox | Yes — WhatsApp, Messenger, Instagram and TikTok | Partial — WhatsApp and Instagram, with AI co-pilot for agents |
| SMS & RCS | No — Not offered | Yes — Supported |
| Email campaigns | Yes — Builder, A/B tests, Smart Send (Growth plan) | No — Not listed |
| AI | Yes — AI replies trained on your website, lead scoring | Yes — AI agents on its own fine-tuned model |
| Google reviews & SEO | Yes — Review replies, posts, Search Console, GA4, SEO audit | No — Not offered |

## Setup: a ready-made app vs a platform

Gupshup is built to be integrated and customised. HexaFloww is built so a small marketing team can start the same day.

### HexaFloww

- Connect your number, sync templates and send in one session
- Campaign wizard, journeys and inbox ready to use
- 3-day trial with no card
- Flat monthly price in rupees

### Gupshup

- Self-serve WhatsApp API billed per message
- Enterprise platform sold through demos and sales
- Built to be integrated into your own systems

**Verdict (HexaFloww):** HexaFloww wins for SMBs without a developer.

## WhatsApp campaigns: both can do it

Both can send approved templates to large audiences. The difference is how much is ready-made.

### HexaFloww

- 4-step campaign wizard with a live audience preview
- Scheduling and wave sending in every plan
- Follow-up journeys on delivered, read or replied

### Gupshup

- Automated campaigns across WhatsApp, SMS and RCS
- Click-to-WhatsApp ad conversations
- Very high throughput for large senders

**Verdict (Tie):** A tie: HexaFloww is simpler, Gupshup scales further.

## Number safety and cost tracking

A WhatsApp number that gets blocked or reported too often drops in quality and messaging limits. HexaFloww builds protection into every campaign.

### HexaFloww

- Opt-in enforced and suppressed contacts skipped automatically
- Per-contact frequency caps, default 24 hours and 3 a week
- Campaigns auto-pause if your quality rating turns red
- Stops a campaign if over 20% of early sends fail

### Gupshup

- Meta fees billed at actuals with a published per-message fee
- No equivalent frequency or quality rails listed

**Verdict (HexaFloww):** HexaFloww wins for protecting your number automatically.

## A shared social inbox, ready to use

HexaFloww gives small teams one inbox for every social channel without any setup work.

### HexaFloww

- WhatsApp, Messenger, Instagram DMs and TikTok in one inbox (Growth)
- Assignment with an email to the assignee
- Keyword auto-replies and AI reply suggestions

### Gupshup

- WhatsApp and Instagram conversations
- AI co-pilot for human agents

**Verdict (HexaFloww):** HexaFloww wins for small teams that want a ready-made inbox.

## AI: ready-made replies vs custom agents

Both use AI to answer customers. HexaFloww’s works out of the box; Gupshup’s is built for enterprise customisation.

### HexaFloww

- AI auto-reply trained on your website, documents and notes
- Hands chats to a human when it should
- Removes any link that isn’t from your own site
- Scores every inbound chat for buying intent from 1 to 10

### Gupshup

- Autonomous AI agents for sales, marketing and support
- Its own fine-tuned ACE language model
- AI co-pilot for human agents

> “What are your clinic timings on Sunday, and can I book a cleaning?”

**Verdict (Tie):** A tie: HexaFloww for quick setup, Gupshup for custom enterprise AI.

## Email marketing: only in HexaFloww

Gupshup’s channels are messaging channels. HexaFloww’s Growth plan includes email alongside WhatsApp.

### HexaFloww

- Drag-and-drop builder and reusable templates
- A/B tests on content or send time, with automatic winner
- Smart Send at each contact’s usual opening hour
- Email and WhatsApp steps in the same journey

### Gupshup

- No email campaigns listed
- SMS and RCS for non-WhatsApp messaging

> “Email the festive sale to everyone, then WhatsApp the people who didn’t open it within two days.”

**Verdict (HexaFloww):** HexaFloww wins for email and WhatsApp in one journey.

## Google reviews and WhatsApp booking

Local businesses need to be found on Google and to take bookings. HexaFloww includes both.

### HexaFloww

- Reply to Google reviews with AI-drafted suggestions
- Google Business Profile posts, Search Console and GA4
- WhatsApp booking with reminders and Google Calendar sync

### Gupshup

- No Google review or SEO tools
- No ready-made booking calendar listed

**Verdict (HexaFloww):** HexaFloww wins for local and appointment-based businesses.

## SMS, RCS and voice: Gupshup’s edge

If you need to reach customers beyond WhatsApp and social apps, Gupshup covers more channels.

### HexaFloww

- No SMS, RCS or voice
- Email and WhatsApp for offers, reminders and updates

### Gupshup

- SMS and RCS messaging
- WhatsApp voice calls, inbound and outbound
- Omnichannel conversations across WhatsApp, Instagram, SMS and RCS

**Verdict (Gupshup):** Gupshup wins on channel breadth.

## Enterprise scale and developer access

Gupshup is built for very large senders and engineering teams.

### HexaFloww

- REST API with per-project keys
- Built for SMB and mid-market volumes
- 3 to 20 seats by plan

### Gupshup

- 120 billion+ messages a year for 50,000+ customers
- Customers in 130+ countries
- Per-message API pricing and enterprise contracts

**Verdict (Gupshup):** Gupshup wins for enterprises and developer-led teams.

## Pricing

Gupshup charges per message on its self-serve API and by contract for enterprise. HexaFloww is a flat monthly plan in rupees.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits — not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### Gupshup

Usage-based self-serve pricing in US dollars on top of Meta’s fees, with enterprise pricing on request.

- **Gupshup fee:** $0.001 per template or session message; media above 64 KB free
- **Meta fees:** WhatsApp marketing, utility and authentication fees billed at actuals
- **Voice:** WhatsApp calls charged per second; Meta charges outbound call minutes
- **Enterprise:** Features and pricing on request through sales

## Where Gupshup is the better choice

- **Channel breadth:** SMS, RCS, WhatsApp, Instagram and voice from one provider.
- **Enterprise scale:** Over 120 billion messages a year for 50,000+ customers.
- **Custom AI:** Autonomous AI agents on its own fine-tuned model.
- **Low per-message fee:** A $0.001 self-serve fee suits developers sending high volumes.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww — WhatsApp cart messages, email and Instagram in one ready-made app.
- **Clinics, salons & coaching:** HexaFloww — WhatsApp booking with reminders, Google review replies and an AI first responder.
- **Marketing agencies:** HexaFloww — Several client projects on one plan, each with separate data and channels.
- **Real estate teams:** HexaFloww — Leads from WhatsApp, Instagram and forms in one inbox, scored for buying intent.
- **Banks, telecom & large enterprises:** Gupshup — SMS, RCS, voice and WhatsApp at very high volume with enterprise contracts.
- **Product & developer teams:** Gupshup — A low-cost messaging API to build into your own app.

## Switching from Gupshup

Moving is mostly about contacts, templates and your number. Email and social accounts connect fresh in HexaFloww.

1. **Export your contacts** — Export your WhatsApp contacts and opt-in records from your Gupshup setup or your own database.
2. **Note your opt-outs** — Keep a list of contacts who opted out so they go straight onto the suppression list.
3. **Import and map fields** — Import the CSV into HexaFloww and map each column to a contact field.
4. **Move your number** — Disconnect your WhatsApp number from Gupshup, then connect it to HexaFloww.
5. **Sync your templates** — Sync your approved templates from Meta or re-submit any that don’t carry over.
6. **Replace custom code** — Rebuild API-driven sends as HexaFloww campaigns, journeys or API calls.

If other systems send WhatsApp messages through Gupshup’s API, move them before switching your number.

## The bottom line

Gupshup is a powerful, enterprise-grade messaging platform and the right pick for large companies and developers that need SMS, RCS, voice and custom AI at scale.

But for Indian SMBs that want a ready-made app for WhatsApp campaigns, email, a social inbox, bookings and Google reviews, HexaFloww covers it all from ₹999/month, at a flat rupee price.

## Frequently asked questions

### Is HexaFloww a good Gupshup alternative?

For small and mid-sized businesses, yes. HexaFloww gives you a ready-made app for WhatsApp campaigns, a social inbox, AI replies, email, bookings and Google reviews at a flat rupee price. Gupshup is better suited to enterprises and developers that need SMS, RCS, voice and custom AI at scale.

### How much does Gupshup cost?

Gupshup’s self-serve WhatsApp API pricing page lists a Gupshup fee of $0.001 per template or session message, with Meta’s WhatsApp fees billed at actuals and voice calls charged per second. Enterprise features and pricing are available on request from its sales team.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Is Gupshup cheaper than HexaFloww?

For raw API messaging at high volume, Gupshup’s per-message fee can work out cheaper. But it’s an API and platform, so campaigns, inbox workflows and automations may need setup or a developer. HexaFloww’s flat plan includes the app, journeys, inbox and AI replies, so the total cost is predictable.

### Does Gupshup support SMS and RCS?

Yes. Gupshup supports WhatsApp, Instagram, SMS and RCS. HexaFloww doesn’t send SMS or RCS; it uses WhatsApp and email instead, plus an inbox for Messenger, Instagram, WhatsApp and TikTok.

### Does Gupshup offer email marketing?

Gupshup’s website lists WhatsApp, Instagram, SMS and RCS as its channels, not email campaigns. HexaFloww’s Growth plan includes email with A/B testing and Smart Send, and lets you mix email and WhatsApp steps in one journey.

### Which is safer for my WhatsApp number’s quality rating?

HexaFloww has built-in rails aimed at protecting your number: it enforces opt-in, applies per-contact frequency caps, pauses campaigns if your quality rating turns red and stops a campaign if too many early sends fail. These reduce the blocks and reports that lower your rating.

### Can I move from Gupshup to HexaFloww without losing my number?

Yes. Your WhatsApp Business number belongs to your Meta account, so it can be connected to HexaFloww after you disconnect it from Gupshup. Export your contacts, then sync or re-submit your approved templates.

## Sources

- Gupshup’s official WhatsApp API self-serve pricing page — per-message fees, Meta fees and voice charges — checked 9 October 2026
- Gupshup’s official website — channels, AI products and customer numbers — checked 9 October 2026
- HexaFloww pricing and product — plans, limits, trial and features — our own product