# Delivery, read & cost reporting

> Track what was delivered and read, and what it cost.

_Source: https://hexafloww.com/docs/whatsapp/whatsapp-reporting_

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Every WhatsApp send is tracked from sent to delivered to read, with failures broken down by reason. Per-campaign numbers are on the campaign's page; a monthly rollup and cost view is at `/admin/whatsapp/analytics`.

## The campaign funnel

Open a campaign to see its live funnel — sent, delivered, read, replied, failed — which refreshes every few seconds while sending. Below it:

- a **failure breakdown** with plain-language labels (invalid number, user cap reached, and so on);
- a **recipient table** you can filter by status or search by phone, with **View chat** and **resend** per row.

![Campaign detail page with the delivery funnel and recipient table](https://hexafloww.com/docs/whatsapp/campaign-funnel.webp)

### Reply attribution

If a recipient replies within 72 hours, that campaign is marked as the reason for the conversation, and the inbox thread shows a **"Replying to: {campaign}"** badge.

## Cost tracking

WhatsApp charges per conversation, by country and message category. HexaFloww prices each delivered message from a rate card and rolls it up to the campaign's **actual cost**. Messages sent inside a free window (for example a reply within 24 hours of an inbound message) cost nothing and are counted as **free-window savings**.

Rate cards are managed at `/admin/whatsapp/settings/rates` and are versioned by date.

## The analytics page

`/admin/whatsapp/analytics` has a month selector and shows:

- spend by category and by campaign;
- free-window savings;
- delivery, read, and reply rates;
- WhatsApp read rate compared with email open rate for the same period;
- quality-rating history and how much of your daily tier you used.

> [!NOTE]
> The actual-cost figure is shown pre-GST so it matches Meta's own billing screen; the estimate you saw in the campaign wizard is GST-inclusive, so the two won't match exactly.

> [!TIP]
> **Related**
> - [Account health & quality rating](https://hexafloww.com/docs/whatsapp/whatsapp-overview.md)
> - [Reading your email campaign analytics](https://hexafloww.com/docs/email/campaign-analytics.md)