# Keyword auto-replies

> Send a set reply when a message contains certain words.

_Source: https://hexafloww.com/docs/social-inbox/keyword-auto-replies_

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A keyword auto-reply sends a fixed response the moment an inbound message contains words you choose — useful for common questions like "price", "hours", or "location".

> [!NOTE]
> Keyword auto-replies are checked **before** AI auto-reply and always win. If a message matches a keyword rule, the AI does not also reply.

## Set one up

1. **Open the auto-replies settings for the channel.** Under **Connect Accounts**, open the channel (Meta, WhatsApp, or TikTok) and go to its **DM Auto-Replies** tab.
2. **Add a rule.** Enter one or more **keywords** and the **reply message** to send. Matching is not case-sensitive.
3. **Save.** The rule applies to new inbound messages straight away.

## Tips

- Keep replies short and useful. If a keyword needs a real conversation, have the reply say a person will follow up.
- Don't use very common words (like "hi") as keywords — they'll fire on almost everything.
- For anything that needs judgement, rely on [AI auto-reply](https://hexafloww.com/docs/social-inbox/ai-auto-reply.md) instead.