# What each notification means

> Every alert you might receive and what to do about it.

_Source: https://hexafloww.com/docs/reference/notification-meanings_

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## Campaigns

- **Campaign completed** — a campaign finished sending. Check its analytics.
- **A/B winner selected** — the winning variant is now going to the rest of the audience.
- **Campaign auto-paused** — repeated send failures or a rate limit. Open the campaign, fix the cause (sender / template / quality), and resume.
- **Automation step failed** — a step errored for some contacts. Open the automation to see which step.

## WhatsApp

- **Account health** — your number's quality dropped (e.g. to Red) or its messaging tier was lowered. See [WhatsApp overview](https://hexafloww.com/docs/whatsapp/whatsapp-overview.md).
- **Template approved / rejected** — Meta's review result. A rejected template shows the reason.
- **Booking created / rescheduled**, **flow response**, **cart submitted** — activity that created or updated a lead.

## Social

- **New lead** — AI detected strong buying intent in a conversation.
- **AI handoff** — the AI auto-reply handed a conversation to a human.
- **Token expiring** — a connected account needs reconnecting soon. See [Fixing a broken connection](https://hexafloww.com/docs/connect-accounts/fixing-a-connection.md).
- **New comment**, **new review** — activity on your posts / profile.

## System

- **Import completed / failed** — a contact import finished, or stopped with an error.
- **Export ready / failed** — a data export you requested.
- **Connector sync failed** — a connector couldn't sync. Open Connectors and reconnect.

## Billing

- **Trial ending / ended**, **payment failed**, **account locked**, **plan changed**, **payment received**, **top-up received**, **invoice issued** — subscription and payment events. Go to [Billing](https://hexafloww.com/docs/account/billing-invoices-gst.md).

## Team

- **Member joined / removed**, **role changed**, **ownership transferred**.