# HexaFloww vs Zoho Campaigns: WhatsApp Without Add-ons

_Source: https://hexafloww.com/compare/hexafloww-vs-zoho-campaigns · Competitor facts last verified 2026-10-09_

> **Quick answer:** For Indian businesses that sell and support customers on WhatsApp and Instagram, HexaFloww is the better fit: WhatsApp campaigns, a social inbox, AI auto-replies and Google review tools are all included from ₹999/month. Zoho Campaigns is cheaper for email alone and fits the Zoho suite, but WhatsApp is a paid add-on.

## Key takeaways

- Zoho Campaigns sells WhatsApp as an add-on on paid plans, paid with prepaid credits; WhatsApp automation needs its Professional plan.
- HexaFloww includes WhatsApp campaigns and email + WhatsApp journeys in every plan, from ₹999/month.
- Zoho Campaigns is very affordable for email: a free plan for 2,000 contacts and paid plans from US$3/month billed annually.
- HexaFloww adds a social DM inbox, AI replies trained on your business, Google review tools and WhatsApp booking.
- Zoho Campaigns leads on email pricing, SMS and deep links with Zoho CRM, Books, Desk and other Zoho apps.

Zoho Campaigns is the email marketing app in Zoho’s large business suite, popular with Indian companies that already use Zoho CRM or Zoho Books. It has added SMS and WhatsApp as paid add-ons. For many SMBs, the question is whether email plus add-ons is enough — or whether WhatsApp and social messages should be the core.

This page compares the two on email, WhatsApp, the inbox, AI, automations, Google reviews, agencies, price and integrations. HexaFloww is our product, so read it as an informed opinion — every Zoho Campaigns fact is taken from Zoho’s own website.

## Quick verdict

Zoho Campaigns is excellent value for email and a natural fit inside the Zoho suite, but WhatsApp is a credit-based add-on and social DMs live in separate Zoho apps. HexaFloww puts WhatsApp, email, a social inbox, AI replies and Google reviews in one plan, priced in rupees.

**Choose HexaFloww if:**

- You want WhatsApp campaigns and journeys without add-ons
- Your customers message you on Instagram, Facebook or WhatsApp
- You want AI replies trained on your own website and documents
- You manage Google reviews or several brands and clients
- You want one tool instead of several separate apps

**Choose Zoho Campaigns if:**

- You mainly need very low-cost email marketing
- Your team already runs on Zoho CRM, Desk or Books
- You need SMS campaigns alongside email
- You want a free plan for a small list

## Feature comparison

| Feature | HexaFloww | Zoho Campaigns |
| --- | --- | --- |
| Drag-and-drop builder & templates | Yes — Builder with reusable templates | Yes — Builder with 120+ templates on Standard |
| A/B testing | Yes — Content or send time, automatic winner | Yes — Standard and Professional |
| Best-time sending | Yes — Smart Send at each contact’s usual hour | Yes — Send time optimisation on Professional |
| Free plan | No — 3-day trial instead | Yes — 2,000 contacts, 6,000 emails a month |
| WhatsApp campaigns | Yes — Every plan, from ₹999/month | Partial — Paid add-on with prepaid credits + 3% fee |
| WhatsApp in automations | Yes — Every plan | Partial — Professional plan |
| WhatsApp safety rails | Yes — Consent, frequency caps, quality auto-pause | Partial — Frequency capping on Professional |
| WhatsApp booking & Flows | Yes — Slot booking, reminders, Google Calendar sync | No — Not listed |
| SMS | No — Not offered | Yes — Add-on for India, US and Canada (promotional only) |
| Social DM inbox | Yes — Messenger, Instagram, WhatsApp and TikTok | No — Not in Zoho Campaigns; separate Zoho apps |
| AI auto-replies | Yes — Trained on your website and documents, human handoff | No — Not offered in Zoho Campaigns |
| AI for marketers | Yes — AI marketing assistant, lead scoring on chats | Yes — Zia writes email, SMS and WhatsApp copy; subject lines; product picks |
| Shopify cart & order journeys | Yes — Email + WhatsApp on cart and order events | Yes — Cart and purchase follow-ups on Professional |
| Google reviews & SEO | Yes — Review replies, posts, Search Console, GA4, SEO audit | No — Not offered |
| Integrations | Partial — Shopify, HubSpot, Google Forms, Typeform, JotForm + API | Yes — Zoho CRM, Books, Desk and 40+ apps incl. Salesforce, Shopify, Zapier |
| Pricing model | Yes — Flat plans, not limited by contacts | Partial — Priced by contact count |
| Multiple brands / clients | Yes — 3–10 projects included | Partial — Workspaces on Professional; Agency Edition for clients |
| Team seats | Yes — 3–20 seats by plan | Yes — 5 free, 10 on Standard, 20+ on Professional |

## Email marketing: both are solid

Email is Zoho Campaigns’ home ground, and it’s well equipped. HexaFloww covers the same everyday needs, so for most SMBs email alone won’t decide it.

### HexaFloww

- Drag-and-drop builder and reusable templates
- A/B tests on content or send time, with automatic winner
- Smart Send at each contact’s usual opening hour
- Dynamic segments on fields, opens and clicks
- Your own SMTP or AWS SES sender

### Zoho Campaigns

- Unlimited emails on paid plans
- A/B testing and 120+ templates on Standard
- Dynamic content, time-zone and batch sending on Professional
- Pop-up forms and RSS campaigns on Professional

**Verdict (Tie):** A tie for everyday email — both cover what most SMBs need.

## WhatsApp: included vs add-on

This is the biggest difference. In Zoho Campaigns, WhatsApp is an add-on paid with credits, and WhatsApp automation needs the Professional plan. In HexaFloww, WhatsApp is the core of every plan.

### HexaFloww

- WhatsApp campaigns from ₹999/month
- Meta’s official Cloud API with your own number
- Consent checks, frequency caps and quality-based auto-pause
- Replies land in a shared inbox with AI and keyword auto-replies
- WhatsApp Flows and appointment booking

### Zoho Campaigns

- Official WhatsApp Business Solution Provider
- Add-on on paid plans, with prepaid credits that don’t expire
- 3% service fee on credits
- WhatsApp in automation workflows on Professional

**Verdict (HexaFloww):** HexaFloww wins for businesses where WhatsApp is the main channel, not an extra.

## Social inbox: built in vs a separate app

Customers reply on Instagram, Facebook and WhatsApp. HexaFloww brings those chats into the same tool as your campaigns; Zoho handles social and chat in separate apps.

### HexaFloww

- Messenger, Instagram DMs, WhatsApp and TikTok in one inbox
- Assignment with an email to the assignee
- Keyword auto-replies and AI reply suggestions

### Zoho Campaigns

- No social DM inbox in Zoho Campaigns
- Zoho sells social media and live chat as separate apps

**Verdict (HexaFloww):** HexaFloww wins — campaigns and conversations live in one place.

## AI: customer replies vs content writing

Both platforms use AI, aimed at different jobs. HexaFloww’s AI answers your customers; Zoho’s Zia helps you write campaigns.

### HexaFloww

- AI auto-reply trained on your website, documents and notes
- Hands chats to a human when it should
- Removes any link that isn’t from your own site
- Scores every inbound chat for buying intent from 1 to 10

### Zoho Campaigns

- Zia writes email, SMS and WhatsApp copy from one campaign brief
- AI subject line recommendations
- AI product recommendations and send time optimisation

> “What are your clinic timings on Sunday, and can I book a cleaning?”

**Verdict (Tie):** Different strengths: HexaFloww for AI customer replies, Zoho for AI-written campaigns.

## Automations: both handle email + WhatsApp journeys

Zoho Campaigns’ Professional plan has capable e-commerce workflows with WhatsApp steps. HexaFloww offers the same mix in every plan, with WhatsApp-specific conditions.

### HexaFloww

- Journeys with wait, email, WhatsApp, segment and condition steps
- Conditions on email opens and WhatsApp delivered, read or replied
- Triggers for sign-ups, inactivity, opt-ins and Shopify cart or order events

### Zoho Campaigns

- Basic drag-and-drop workflows on Standard
- Cart-abandonment and purchase follow-ups on Professional
- Email, SMS and WhatsApp in one workflow on Professional

> “Email the festive sale to everyone, then WhatsApp the people who didn’t open it within two days.”

**Verdict (Tie):** A tie on capability; HexaFloww includes WhatsApp journeys without a plan upgrade.

## Google reviews and website SEO

For local and service businesses, Google is where new customers start. HexaFloww covers it; Zoho Campaigns doesn’t.

### HexaFloww

- Reply to Google reviews with AI-drafted suggestions
- Publish Google Business Profile posts
- Search Console and Google Analytics 4 reports
- PageSpeed checks and an SEO audit

### Zoho Campaigns

- No Google review management
- Google Analytics link tracking only; no SEO reports

**Verdict (HexaFloww):** Only HexaFloww helps you get found on Google.

## Several brands or clients on one plan

Agencies and multi-brand businesses need separate data and channels per brand. HexaFloww builds that into its everyday plans.

### HexaFloww

- 3 projects on Growth, 5 on Pro, 10 on Business
- Each project has its own contacts, WhatsApp number, social accounts and team
- Monthly or annual billing

### Zoho Campaigns

- Workspaces on the Professional plan
- Agency Edition for up to 10 clients, extra clients US$5/month each
- Agency Edition is yearly only, from 10,000 contacts

**Verdict (HexaFloww):** HexaFloww wins for agencies that run WhatsApp and social for clients, not just email.

## Price for email-only sending: Zoho’s edge

If you only send email to a small or mid-sized list, Zoho Campaigns is hard to beat on cost.

### HexaFloww

- Email starts on the Growth plan at ₹1,999/month
- Flat price, not tied to contact count
- 3-day trial, no free plan

### Zoho Campaigns

- Forever Free plan for 2,000 contacts and 6,000 emails a month
- Standard from US$3/month for 500 contacts, billed annually
- Yearly billing saves 25%

**Verdict (Zoho Campaigns):** Zoho Campaigns wins on price for email alone.

## Integrations: Zoho’s suite goes deeper

If your business already runs on Zoho, Campaigns plugs straight into it. That ecosystem is a genuine reason to stay.

### HexaFloww

- Direct contact sync with Shopify, HubSpot, Google Forms, Typeform and JotForm
- Social lead scoring and assignment
- REST API with per-project keys

### Zoho Campaigns

- Native links with Zoho CRM, Bigin, Books, Desk, Survey and Backstage
- Salesforce, Shopify, HubSpot, Eventbrite and Zapier integrations
- SMS add-on through Zoho’s own gateway

**Verdict (Zoho Campaigns):** Zoho Campaigns wins for teams invested in the Zoho suite.

## Pricing

Zoho Campaigns is very cheap for email at small list sizes; the gap opens when you add WhatsApp, social and AI replies.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits — not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### Zoho Campaigns

Plans priced by contact count in US dollars, with 25% off for yearly billing and local taxes extra. WhatsApp, SMS and dedicated IP are paid add-ons.

- **Forever Free:** Up to 2,000 contacts, 6,000 emails a month, 5 users
- **Standard:** From US$3/month billed annually (500 contacts); unlimited emails, A/B tests, basic workflows, 10 users
- **Professional:** From US$4.50/month billed annually (500 contacts); advanced segments, send time optimisation, cart workflows, workspaces, 20+ users
- **WhatsApp add-on:** Prepaid credits that don’t expire, plus a 3% service fee; automation on Professional
- **Agency Edition:** Yearly only, from 10,000 contacts, up to 10 clients

## Where Zoho Campaigns is the better choice

- **Low-cost email:** A free plan for 2,000 contacts and paid plans from US$3/month billed annually.
- **Zoho ecosystem:** Native links with Zoho CRM, Books, Desk and the rest of the Zoho suite.
- **SMS campaigns:** An SMS add-on for India, the US and Canada, which HexaFloww doesn’t offer.
- **AI-written campaigns:** Zia drafts email, SMS and WhatsApp copy from a single campaign brief.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww — WhatsApp cart and order updates plus email, with every chat in one inbox.
- **Clinics, salons & coaching:** HexaFloww — WhatsApp booking with reminders, Google review replies and an AI first responder.
- **Marketing agencies:** HexaFloww — Several client projects on one plan, each with its own WhatsApp, social and email.
- **Real estate teams:** HexaFloww — Leads from WhatsApp, Instagram and forms in one inbox, scored for buying intent.
- **Zoho CRM users:** Zoho Campaigns — Native sync with Zoho CRM and other Zoho apps keeps everything in one suite.
- **Email-only senders on a budget:** Zoho Campaigns — The Forever Free and Standard plans are very affordable for email alone.

## Switching from Zoho Campaigns

Moving is mostly about contacts and your email sender. WhatsApp and social accounts connect fresh in HexaFloww.

1. **Export your contacts** — Export your Zoho Campaigns mailing lists as a CSV, including the fields you segment on.
2. **Export opt-outs** — Export unsubscribed and bounced contacts so they go straight onto the suppression list.
3. **Import and map fields** — Import the CSV into HexaFloww and map each column to a contact field.
4. **Connect your sender** — Add your own SMTP or AWS SES account and send a test email.
5. **Connect WhatsApp** — Connect your WhatsApp Business number and sync or submit your message templates.
6. **Rebuild journeys** — Recreate your key workflows, adding WhatsApp steps where they help.

If your number is already connected to Zoho Campaigns’ WhatsApp, disconnect it there first — a number can only be linked to one provider at a time.

## The bottom line

Zoho Campaigns is an affordable, capable email tool and the obvious choice for teams already invested in Zoho CRM and the wider Zoho suite.

But for Indian businesses that sell and support customers on WhatsApp and Instagram, HexaFloww includes those channels — plus AI replies, bookings and Google reviews — in every plan from ₹999/month, billed in rupees.

## Frequently asked questions

### Is HexaFloww a good Zoho Campaigns alternative?

Yes, if WhatsApp and social messages matter to you. HexaFloww covers email campaigns, segments and automations, and includes WhatsApp campaigns, a social inbox, AI auto-replies and Google review tools in every plan. Zoho Campaigns remains cheaper for email alone and is the natural pick if you run on Zoho CRM.

### Does Zoho Campaigns support WhatsApp marketing?

Yes. Zoho Campaigns lists WhatsApp marketing as an add-on for its Standard and Professional plans, paid with prepaid credits that don’t expire, plus a 3% service fee. Its WhatsApp page says WhatsApp automation workflows are available on the Professional plan. WhatsApp isn’t part of its free plan.

### How much does Zoho Campaigns cost?

Zoho Campaigns prices by contact count. Its pricing page lists a Forever Free plan, Standard from US$3/month and Professional from US$4.50/month for 500 contacts, billed annually. Yearly billing saves 25%, prices rise with contacts and local taxes are extra. WhatsApp, SMS and a dedicated IP are paid add-ons.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does Zoho Campaigns have a free plan?

Yes. Zoho Campaigns’ Forever Free plan covers up to 2,000 contacts and 6,000 emails a month for 5 users. HexaFloww doesn’t have a free plan, but offers a 3-day trial with Growth features and no credit card.

### Which is better for agencies managing several clients?

HexaFloww includes 3 to 10 separate projects in its Growth, Pro and Business plans, each with its own contacts, WhatsApp number, social accounts and team access. Zoho Campaigns offers a separate Agency Edition, billed yearly with a minimum of 10,000 contacts, for up to 10 clients.

### Does HexaFloww integrate with Zoho CRM like Zoho Campaigns does?

Not directly. HexaFloww syncs contacts from Shopify, HubSpot, Google Forms, Typeform and JotForm, and offers a REST API. If your team lives in Zoho CRM, Desk or Books, Zoho Campaigns’ native links are a real advantage.

### Can I move from Zoho Campaigns to HexaFloww?

Yes. Export your mailing lists from Zoho Campaigns as a CSV and import them into HexaFloww, keeping unsubscribed contacts on the suppression list. Then connect your email sender, WhatsApp number and social accounts.

## Sources

- Zoho Campaigns’ official pricing page — plans, prices, contact limits, add-ons and plan features — checked 9 October 2026
- Zoho Campaigns’ WhatsApp marketing and WhatsApp pricing pages — WhatsApp add-on, credits, service fee and automation on Professional — checked 9 October 2026
- Zoho Campaigns’ agency pricing and SMS pricing pages — Agency Edition terms and SMS add-on — checked 9 October 2026
- HexaFloww pricing and product — plans, limits, trial and features — our own product