# HexaFloww vs Sprout Social: Premium Inbox, SMB Price

_Source: https://hexafloww.com/compare/hexafloww-vs-sprout-social · Competitor facts last verified 2026-10-09_

> **Quick answer:** For Indian SMBs, HexaFloww is the better value: a social inbox with AI replies, WhatsApp and email campaigns, Google review replies and bookings from ₹1,999/month for 5 seats. Sprout Social is the stronger pick for larger teams that need premium publishing, social listening and analytics, from $199 per seat a month on its Standard plan.

## Key takeaways

- Sprout Social is priced per seat in US dollars: Standard $199, Professional $299 and Advanced $399 a month, billed annually.
- HexaFloww’s Growth plan is a flat ₹1,999/month with 5 seats, the social inbox, email and Google review tools.
- HexaFloww’s AI answers DMs from your website and documents; Sprout’s AI Assist reply enhancement is on Advanced.
- HexaFloww adds WhatsApp campaigns, email marketing, WhatsApp booking and lead scoring on DMs.
- Sprout Social leads on publishing, competitor and paid insights, listening, sentiment and reporting.

Sprout Social is a premium social media management suite, known for its Smart Inbox, review management, listening and polished reporting. It’s priced per seat for teams that live in social media all day.

This page compares the two on the inbox, AI replies, campaigns, reviews, bookings, lead intelligence, pricing, publishing and listening. HexaFloww is our product, so read it as an informed opinion — every Sprout Social fact is taken from Sprout Social’s own pricing page.

## Quick verdict

Sprout Social is an excellent premium suite for social teams, priced at $199 to $399 per seat a month. HexaFloww gives SMBs the parts most of them use — a social inbox with AI replies, Google reviews, plus WhatsApp and email campaigns — at a flat rupee price.

**Choose HexaFloww if:**

- You want AI to answer DMs from your own knowledge
- You run WhatsApp or email campaigns
- You want several seats without paying per seat
- You take bookings on WhatsApp
- You prefer to pay in rupees

**Choose Sprout Social if:**

- You publish heavily across many profiles
- You need social listening and competitor insights
- You report on paid and organic social in depth
- You want sentiment analysis across messages and reviews

## Feature comparison

| Feature | HexaFloww | Sprout Social |
| --- | --- | --- |
| Unified inbox | Yes — WhatsApp, Messenger, Instagram and TikTok | Yes — Smart Inbox from Standard |
| AI replies to customers | Yes — Trained on your website and documents; human handoff | Partial — Enhance Reply by AI Assist on Advanced |
| Review management | Yes — Google reviews with AI-drafted replies | Yes — Review management from Standard |
| Sentiment | Partial — Buying-intent score on every inbound chat | Yes — Sentiment in inbox and reviews on Advanced |
| Scheduling | Partial — Facebook, Instagram (incl. stories), Google Business | Yes — 5 profiles on Standard; unlimited from Professional |
| Listening & monitoring | No — Not offered | Yes — Keyword and location monitoring; listening add-on |
| Analytics | Partial — Social, campaign and inbox analytics | Yes — Competitor, tag and paid insights; care reports |
| WhatsApp campaigns | Yes — Every plan, with consent and frequency rails | No — Not listed |
| Email campaigns | Yes — Builder, A/B tests, Smart Send (Growth plan) | No — Not offered |
| WhatsApp booking | Yes — Slots, reminders, Google Calendar sync | No — Not offered |
| Helpdesk & API | Partial — REST API with per-project keys | Yes — Sprout API and helpdesk integrations on Advanced |
| Price | Yes — Flat ₹1,999/month for 5 seats (Growth) | Partial — $199–$399 per seat a month, billed annually |
| Currency | Yes — Rupees, GST added at checkout | Partial — US dollars |
| Free trial | Yes — 3 days, no card | Yes — 30 days, no card |

## Unified inbox: both are strong

Both tools give your team one place to answer messages across social channels.

### HexaFloww

- WhatsApp, Messenger, Instagram DMs and TikTok in one inbox (Growth)
- Facebook and Instagram comment replies and rules
- Assignment with an email to the assignee

### Sprout Social

- Smart Inbox from Standard
- Message tagging on Professional
- Sentiment and message spike alerts on Advanced

**Verdict (Tie):** A tie: HexaFloww adds WhatsApp and TikTok DMs; Sprout adds tagging and sentiment.

## AI that answers customers on its own

Sprout Social’s AI Assist helps your team enhance replies on Advanced. HexaFloww’s AI can answer customers itself, from your own knowledge.

### HexaFloww

- AI auto-reply trained on your website, documents and notes
- Hands chats to a human when it should
- Removes any link that isn’t from your own site
- Keyword auto-replies always take priority

### Sprout Social

- Trellis AI agent from Standard
- Enhance Post by AI Assist on Professional
- Enhance Reply by AI Assist on Advanced

> “What are your clinic timings on Sunday, and can I book a cleaning?”

**Verdict (HexaFloww):** HexaFloww wins for AI first responses to customers.

## WhatsApp and email campaigns

Sprout Social manages social profiles. HexaFloww also lets you market directly to customers on WhatsApp and email.

### HexaFloww

- WhatsApp campaigns with consent checks and frequency caps
- Email campaigns with A/B tests and Smart Send
- Journeys that mix email and WhatsApp steps

### Sprout Social

- No WhatsApp or email campaigns listed

> “Email the festive sale to everyone, then WhatsApp the people who didn’t open it within two days.”

**Verdict (HexaFloww):** HexaFloww wins — Sprout Social doesn’t run messaging campaigns.

## Review management: both cover it

Both tools help you respond to reviews; Sprout adds sentiment, HexaFloww adds AI-drafted Google replies and posts.

### HexaFloww

- Reply to Google reviews with AI-drafted suggestions
- Publish Google Business Profile posts
- Google Business insights

### Sprout Social

- Review management from Standard
- Sentiment on reviews on Advanced

**Verdict (Tie):** A tie for everyday review replies.

## Appointments: WhatsApp booking with reminders

For clinics, salons and studios, HexaFloww takes bookings inside WhatsApp.

### HexaFloww

- Booking inside WhatsApp with live slot availability
- Automatic reminders before each appointment
- One-way sync to Google Calendar

### Sprout Social

- No booking calendar or reminders listed

**Verdict (HexaFloww):** HexaFloww wins for appointment-based businesses.

## Finding buyers in your DMs

HexaFloww reads every inbound message for buying intent, so sales-ready chats don’t get lost.

### HexaFloww

- Buying-intent score from 1 to 10 on every inbound chat
- Email and phone captured when customers share them
- Leads assigned to team members with an email alert

### Sprout Social

- Message tagging and sentiment
- No lead scoring on DMs listed

**Verdict (HexaFloww):** HexaFloww wins for turning DMs into leads.

## Pricing: per seat in dollars vs flat rupees

Sprout Social charges for each seat. HexaFloww includes several seats in a flat rupee plan.

### HexaFloww

- Growth ₹1,999/month with 5 seats
- Pro ₹3,999 with 10 seats; Business ₹6,999 with 20
- Prices before GST; pay in rupees

### Sprout Social

- Standard $199 per seat a month, billed annually
- Professional $299 and Advanced $399 per seat a month
- Essentials from $79; Enterprise on request

**Verdict (HexaFloww):** HexaFloww wins on cost for SMB teams.

## Publishing and analytics: Sprout’s edge

Sprout Social is built for teams that publish a lot and report on everything.

### HexaFloww

- Scheduler for Facebook, Instagram (incl. stories) and Google Business
- Social, campaign and inbox analytics

### Sprout Social

- Unlimited profiles from Professional
- Competitor, tag and paid insights
- Team productivity and customer care reports on Advanced

**Verdict (Sprout Social):** Sprout Social wins for publishing and reporting at scale.

## Listening and monitoring

Sprout Social helps you hear what people say about your brand beyond your own inbox.

### HexaFloww

- Replies to messages and comments on your own accounts
- No social listening

### Sprout Social

- Keyword and location monitoring from Standard
- Listening as an add-on
- Message spike alerts on Advanced

**Verdict (Sprout Social):** Sprout Social wins on listening.

## Pricing

Sprout Social charges per seat in US dollars. HexaFloww is a flat rupee price with several seats included.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits — not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### Sprout Social

Per-seat plans in US dollars on annual billing; 30-day free trial with no card.

- **Essentials:** From $79 per seat a month billed annually, $99 monthly
- **Standard:** $199 per seat a month; 5 profiles, inbox, monitoring, Trellis AI agent, reviews
- **Professional:** $299 per seat a month; unlimited profiles, tagging, competitor and paid insights
- **Advanced:** $399 per seat a month; AI reply enhancement, sentiment, API and helpdesk integrations
- **Enterprise:** Custom; onboarding, SSO and priority support

## Where Sprout Social is the better choice

- **Publishing at scale:** Unlimited profiles from Professional, with AI-enhanced posts.
- **Insights:** Competitor, tag and paid insights plus care and productivity reports.
- **Listening:** Keyword and location monitoring, with a listening add-on.
- **Sentiment:** Sentiment across the inbox and reviews on Advanced.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww — AI answers DMs, plus WhatsApp cart messages and email, at a flat rupee price.
- **Clinics, salons & restaurants:** HexaFloww — Inbox, Google review replies and WhatsApp booking in one plan.
- **Conversation-led agencies:** HexaFloww — Separate client projects with their own inbox and channels, without per-seat pricing.
- **Schools & institutes:** HexaFloww — Admissions enquiries from Instagram and WhatsApp in one inbox, with campaigns.
- **Enterprise social teams:** Sprout Social — Publishing, reporting and listening across many profiles and seats.
- **Brand and insights teams:** Sprout Social — Competitor insights, sentiment and listening.

## Switching from Sprout Social

Switching is mostly about connecting accounts and inviting your team. Many teams keep a publishing tool and use HexaFloww for conversations.

1. **Connect your accounts** — Connect Facebook, Instagram, WhatsApp, TikTok and Google Business Profile.
2. **Invite your team** — Add team members with admin, manager, editor or viewer roles.
3. **Train your AI** — Add your website, documents and notes so AI replies can answer customers.
4. **Set keyword replies** — Add keyword auto-replies for fixed answers like prices and timings.
5. **Move scheduled posts** — Recreate upcoming Facebook, Instagram and Google Business posts in the scheduler.
6. **Launch a campaign** — Send your first WhatsApp or email campaign to your contacts.

Switch off any auto-replies in other tools before turning on AI replies, so customers don’t get two answers.

## The bottom line

Sprout Social is an excellent premium suite, and the right pick for larger teams that publish heavily and need listening, sentiment and deep reporting.

But for Indian SMBs that mainly need a shared inbox with AI replies, Google reviews, and WhatsApp and email campaigns, HexaFloww covers it from ₹999/month — for less than one Sprout Social seat.

## Frequently asked questions

### Is HexaFloww a good Sprout Social alternative?

For SMBs focused on conversations and campaigns, yes. HexaFloww’s shared inbox, AI replies, WhatsApp and email campaigns and Google review replies cost less than one Sprout Social seat. Sprout remains stronger for publishing, listening and analytics in larger teams.

### How much does Sprout Social cost?

Sprout Social’s pricing page lists Standard at $199, Professional at $299 and Advanced at $399 per seat per month on annual billing, with Enterprise on request and a smaller Essentials plan from $79. It offers a 30-day free trial with no card.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does Sprout Social manage reviews?

Yes. Sprout Social includes review management from Standard, with sentiment on reviews on Advanced. HexaFloww manages Google Business Profile reviews with AI-drafted replies, plus posts and insights, on Growth and above.

### Does Sprout Social support WhatsApp campaigns?

Sprout Social’s pricing page doesn’t list WhatsApp. HexaFloww includes WhatsApp broadcast campaigns, templates, journeys and booking on every plan, on Meta’s official API.

### Which has better AI for customer replies?

HexaFloww’s AI replies answer customers on their own, trained on your website and documents, with human handoff and a guard that removes links that aren’t yours. Sprout Social offers AI Assist to enhance posts and replies on higher plans, and a Trellis AI agent from Standard.

### Which is better for agencies managing several clients?

For conversation-led work on a budget, HexaFloww: 3 to 10 separate client projects with their own inbox, contacts and channels on one flat plan. For agencies that sell premium reporting and listening, Sprout Social goes further, at a per-seat price.

### Can I move from Sprout Social to HexaFloww?

Yes. Connect your Facebook, Instagram, WhatsApp and TikTok accounts and Google Business Profile, invite your team, and add your website and documents so AI replies are ready. Recreate scheduled posts in the HexaFloww scheduler.

## Sources

- Sprout Social’s official pricing page — plans, per-seat prices, profiles, features and trial — checked 9 October 2026
- HexaFloww pricing and product — plans, limits, trial and features — our own product