# HexaFloww vs Pabbly Email Marketing: Beyond the Inbox

_Source: https://hexafloww.com/compare/hexafloww-vs-pabbly-email-marketing · Competitor facts last verified 2026-10-11_

> **Quick answer:** Choose HexaFloww if you want email and WhatsApp campaigns in one journey, plus an Instagram, Messenger and TikTok inbox, AI replies, bookings and Google reviews, from ₹1,999/month with email. Choose Pabbly Email Marketing if you only need low-cost email newsletters sent through your own SMTP, from ₹1,499/month for 10,000 subscribers.

## Key takeaways

- Pabbly Email Marketing is email-only; HexaFloww runs email and WhatsApp campaigns in the same journey.
- Pabbly costs ₹1,499/month for 10,000 subscribers and ₹6,249 for unlimited; HexaFloww’s Growth plan with email is ₹1,999/month.
- Pabbly lets you send unlimited email through your own SMTP and add unlimited team members.
- HexaFloww adds A/B tests, Smart Send, AI replies and a social inbox that Pabbly doesn’t list.
- HexaFloww also covers WhatsApp booking with reminders and Google review replies.

Pabbly Email Marketing is part of Pabbly’s suite of business apps. It’s an affordable email tool with automation, a drag-and-drop builder and lead scoring, where you can send unlimited email through your own SMTP. HexaFloww is a multichannel marketing suite built around WhatsApp and email.

This page compares the two on WhatsApp, the social inbox, AI, local tools, sending costs, team and trial, automation and the email builder. HexaFloww is our product, so read it as an informed opinion. Every Pabbly fact is taken from Pabbly’s own website.

## Quick verdict

Pabbly Email Marketing is a great-value, no-frills email tool for teams that bring their own SMTP. HexaFloww is a multichannel suite: email and WhatsApp in one journey, a four-channel inbox, AI replies, bookings and Google reviews, billed in rupees from ₹999/month.

**Choose HexaFloww if:**

- You want WhatsApp follow-ups for people who don’t open emails
- Customers message you on Instagram, Facebook and WhatsApp
- You want A/B tests and Smart Send on your emails
- You take appointments or manage Google reviews
- You want AI replies to customer chats

**Choose Pabbly Email Marketing if:**

- You only send email newsletters
- You want the lowest cost per subscriber
- You want unlimited team members on a small plan

## Feature comparison

| Feature | HexaFloww | Pabbly Email Marketing |
| --- | --- | --- |
| Email builder | Yes Drag-and-drop builder and templates | Yes Drag-and-drop builder and template library |
| Own SMTP | Yes Your own SMTP, tested on save | Yes Unlimited sending via external SMTP, multi-SMTP routing |
| A/B testing | Yes Content or send time, with automatic winner | No Not listed |
| Send-time optimisation | Yes Smart Send at each contact’s usual opening hour | No Not listed |
| Automation | Yes Journeys with email and WhatsApp steps | Yes Automation and auto follow-ups |
| WhatsApp campaigns | Yes Every plan, with safety rails | No Not listed |
| Social inbox | Yes WhatsApp, Messenger, Instagram and TikTok | No Not offered |
| AI replies | Yes Trained on your website and documents | No Not offered |
| Google reviews & SEO | Yes Review replies, posts, Search Console, GA4, SEO audit | No Not offered |
| WhatsApp booking | Yes Slots, reminders, Google Calendar sync | No Not offered |
| Price with email | Yes ₹1,999/month (Growth) | Yes ₹1,499/month for 10,000 subscribers |
| Team members | Yes 5 seats on Growth, up to 20 | Yes Unlimited |
| Free plan / trial | Yes 3-day trial, Growth features, no card | Yes 30-day trial; free plan for 100 subscribers |

## WhatsApp alongside email

Indian customers read WhatsApp faster than email. HexaFloww lets you use both in the same journey.

### HexaFloww

- 4-step WhatsApp campaign wizard with audience preview
- Per-contact frequency caps and quality auto-pause
- Journeys that WhatsApp people who didn’t open an email

### Pabbly Email Marketing

- Email only
- WhatsApp not listed as a plan feature

> “Email the festive sale to everyone, then WhatsApp the people who didn’t open it within two days.”

**Verdict (HexaFloww):** HexaFloww wins for email plus WhatsApp.

## A shared inbox for customer replies

When customers reply on WhatsApp or Instagram, someone has to answer. HexaFloww includes an inbox.

### HexaFloww

- WhatsApp, Messenger, Instagram DMs and TikTok (Growth)
- Facebook and Instagram comment replies
- Assignment with an email to the assignee

### Pabbly Email Marketing

- No chat inbox
- Email replies go to your own mailbox

**Verdict (HexaFloww):** HexaFloww wins for answering customers across channels.

## AI replies and an AI assistant

HexaFloww uses AI to answer chats and draft campaigns. Pabbly Email Marketing doesn’t list AI features.

### HexaFloww

- AI auto-reply trained on your website, documents and notes
- Scores every inbound chat for buying intent
- AI assistant that drafts campaigns and segments

### Pabbly Email Marketing

- Lead score based on engagement
- No AI replies listed

> “What’s the fee for the weekend batch, and is there a demo class?”

**Verdict (HexaFloww):** HexaFloww wins for AI.

## Bookings and Google reviews for local businesses

Clinics, salons and coaching centres need appointments and good Google reviews. HexaFloww covers both.

### HexaFloww

- Booking inside WhatsApp with reminders and Google Calendar sync
- Reply to Google reviews with AI-drafted suggestions
- Search Console and GA4 reports

### Pabbly Email Marketing

- No booking tools
- No Google review or SEO tools

**Verdict (HexaFloww):** HexaFloww wins for appointment-based and local businesses.

## Email sending cost: Pabbly is hard to beat

If all you need is cheap, high-volume email through your own SMTP, Pabbly is built for exactly that.

### HexaFloww

- Email on Growth at ₹1,999/month
- Send through your own SMTP
- No contact limit on any plan

### Pabbly Email Marketing

- ₹1,499/month for 10,000 subscribers
- Unlimited sending via your own SMTP
- Route across several SMTP providers

**Verdict (Pabbly Email Marketing):** Pabbly wins for the lowest-cost email-only sending.

## Team seats and free trial

Pabbly is generous with seats and gives you a long trial.

### HexaFloww

- 3–20 seats by plan
- 3-day trial with Growth features
- Roles from admin to viewer

### Pabbly Email Marketing

- Unlimited team members on every plan
- 30-day free trial, no card
- Free plan for 100 subscribers

**Verdict (Pabbly Email Marketing):** Pabbly wins on seats and trial length.

## Automation and follow-ups

Both send automatic follow-ups. HexaFloww can mix channels in one journey.

### HexaFloww

- Email and WhatsApp steps in one journey
- Triggers on opens, clicks, sign-ups and Shopify events
- Dynamic segments that update themselves

### Pabbly Email Marketing

- Automation and auto follow-ups
- Lead scoring
- Open and click tracking

**Verdict (Tie):** A tie for email automation; HexaFloww adds WhatsApp steps.

## Building and testing emails

Both include a drag-and-drop builder. HexaFloww adds testing; Pabbly adds SMTP routing.

### HexaFloww

- Drag-and-drop builder and reusable templates
- A/B tests with automatic winner
- Smart Send at each contact’s usual opening hour

### Pabbly Email Marketing

- Drag-and-drop builder
- Template library
- Multiple SMTPs and routing

**Verdict (Tie):** A tie: HexaFloww for testing and timing, Pabbly for SMTP flexibility.

## Pricing

Pabbly Email Marketing prices by subscribers in rupees. HexaFloww publishes flat rupee plans from ₹999/month, with email on Growth at ₹1,999.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits, not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### Pabbly Email Marketing

Subscriber-based plans in rupees, billed monthly or yearly, with unlimited sending through your own SMTP.

- **Free:** 100 subscribers
- **Standard:** ₹1,499/month · 10,000 subscribers
- **Unlimited:** ₹6,249/month · unlimited subscribers, fair usage
- **Sending:** Unlimited via your own SMTP; built-in SMTP from 500 emails a day
- **Trial:** 30 days, no credit card

## Where Pabbly Email Marketing is the better choice

- **Low cost:** ₹1,499/month for 10,000 subscribers.
- **Bring your own SMTP:** Unlimited sending through Amazon SES, SendGrid, Mailgun and others, with routing.
- **Unlimited team members:** Add your whole team on any plan.
- **Long trial:** 30-day free trial and a free plan for 100 subscribers.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww - Email plus WhatsApp cart recovery and Instagram DMs in one plan.
- **Clinics, salons & coaching:** HexaFloww - WhatsApp booking with reminders, Google review replies and email newsletters.
- **Schools & institutes:** HexaFloww - Admissions emails with WhatsApp follow-ups and Instagram enquiries in one inbox.
- **Marketing agencies:** HexaFloww - Email, WhatsApp and social for several clients, each in its own project.
- **Newsletter publishers:** Pabbly Email Marketing - Low-cost, high-volume email through your own SMTP.
- **Bootstrapped startups:** Pabbly Email Marketing - A free plan, long trial and unlimited team members.

## Switching from Pabbly Email Marketing

Moving is mostly subscribers, your SMTP and templates. WhatsApp and social accounts connect fresh in HexaFloww.

1. **Export your subscribers**: Export your lists and unsubscribes from Pabbly Email Marketing as a CSV.
2. **Keep your opt-outs**: Import unsubscribes to HexaFloww’s suppression list so they’re never emailed.
3. **Import and map fields**: Import the CSV and map each column to a contact field.
4. **Connect your SMTP**: Add the same SMTP details in HexaFloww’s settings.
5. **Rebuild key templates**: Recreate your main newsletters and follow-ups in the drag-and-drop builder.
6. **Add WhatsApp**: Connect your WhatsApp number and add WhatsApp steps to your journeys.

Reuse the same sending domain and SMTP so your inbox reputation carries over.

## The bottom line

Pabbly Email Marketing is a strong low-cost choice for email-only senders who bring their own SMTP and want unlimited team members.

For Indian businesses that want email and WhatsApp in the same journey, plus a social inbox, AI replies, bookings and Google reviews, HexaFloww covers it all from ₹1,999/month with email.

## Frequently asked questions

### Is HexaFloww a good Pabbly Email Marketing alternative?

Yes, if you want more than email. HexaFloww sends email campaigns with A/B tests and Smart Send, and adds WhatsApp campaigns, a social inbox, AI replies, bookings and Google reviews. If you only send newsletters and want the lowest cost through your own SMTP, Pabbly is hard to beat.

### How much does Pabbly Email Marketing cost?

Pabbly’s pricing page lists a free plan for 100 subscribers, Standard at ₹1,499/month for 10,000 subscribers and Unlimited at ₹6,249/month, with yearly discounts. Sending is unlimited through your own SMTP; its built-in SMTP starts at 500 emails a day.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does Pabbly Email Marketing have a free trial?

Yes. Pabbly offers a 30-day free trial with no credit card, and a free plan for up to 100 subscribers. HexaFloww offers a 3-day trial with Growth features and no card.

### Does Pabbly Email Marketing support WhatsApp?

Pabbly’s Email Marketing pricing page doesn’t list WhatsApp as a feature. HexaFloww runs WhatsApp campaigns on every plan, with email added on Growth, so one journey can mix both.

### Can I use my own SMTP in HexaFloww?

Yes. HexaFloww sends email through your own SMTP server, such as Amazon SES, and tests the connection when you save it. Pabbly also supports your own SMTP and lets you route across several SMTP providers.

### Does Pabbly Email Marketing have A/B testing?

Pabbly’s pricing page doesn’t list A/B testing. HexaFloww includes A/B tests on content or send time with automatic winner selection, and Smart Send at each contact’s usual opening hour.

### Can I move from Pabbly Email Marketing to HexaFloww?

Yes. Export your subscribers and unsubscribes as a CSV, import them into HexaFloww and add opt-outs to the suppression list. Connect the same SMTP, rebuild your templates, then add WhatsApp steps to your journeys.

## Sources

- Pabbly’s official Email Marketing pricing page, plans, rupee prices, subscribers, SMTP options and trial, checked 11 October 2026
- HexaFloww pricing and product, plans, limits, trial and features, our own product