# HexaFloww vs MoEngage: WhatsApp-First, Rupee Pricing

_Source: https://hexafloww.com/compare/hexafloww-vs-moengage · Competitor facts last verified 2026-10-10_

> **Quick answer:** Choose HexaFloww if you want WhatsApp campaigns, email, a shared Instagram and Messenger inbox, AI replies and bookings on published plans from ₹999/month. Choose MoEngage if you’re a large consumer brand with an app and need push, in-app and on-site messaging, deep analytics and AI predictions across millions of users.

## Key takeaways

- MoEngage is built for large app and web brands; HexaFloww is built for growing businesses that market on WhatsApp, email and social.
- MoEngage doesn’t publish prices. Its Growth and Enterprise plans are quoted by monthly tracked users.
- On MoEngage, WhatsApp sits in a Connected Channels add-on; on HexaFloww it’s the core of every plan.
- HexaFloww includes a two-way inbox for WhatsApp, Instagram, Messenger and TikTok with AI replies.
- MoEngage leads on push, in-app and on-site messaging, analytics and AI predictions.

MoEngage is a customer engagement platform used by large consumer brands to send push, email, SMS, in-app and on-site messages, guided by analytics and AI. HexaFloww is a WhatsApp-first marketing suite built for businesses that talk to customers in chat.

This page compares the two on WhatsApp, channels, the inbox, AI, analytics, local tools and pricing. HexaFloww is our product, so read it as an informed opinion. Every MoEngage fact is taken from MoEngage’s own website.

## Quick verdict

MoEngage is a powerful enterprise platform for app-based brands with data teams. HexaFloww is a self-serve suite for growing businesses: WhatsApp campaigns with safety rails, email, a four-channel inbox, AI replies, bookings and Google reviews, at published rupee prices.

**Choose HexaFloww if:**

- WhatsApp is your main channel
- Your team needs to reply to DMs, not just send
- You want published prices and a free trial
- You take bookings or manage Google reviews
- You don’t have a large app user base

**Choose MoEngage if:**

- You run a large consumer app
- You need push, in-app and on-site messages
- You want AI predictions of purchase and churn
- You have a growth team to run it

## Feature comparison

| Feature | HexaFloww | MoEngage |
| --- | --- | --- |
| WhatsApp | Yes Core of every plan | Partial Connected Channels add-on |
| Email | Yes Builder, A/B tests, Smart Send (Growth) | Yes Included |
| Push, in-app & on-site | No Not offered | Yes Mobile push, web push, in-app and on-site |
| SMS | No Not offered | Yes Included |
| Instagram, Messenger & TikTok DMs | Yes Two-way inbox | No Not listed |
| Two-way team inbox | Yes Assignment and AI handoff | Partial Outbound engagement focus |
| AI replies to customers | Yes Trained on your website and documents | Partial Not its focus |
| AI optimisation | Partial Smart Send by opening hour | Yes Timing and content optimisation; predictions add-on |
| WhatsApp safety rails | Yes Frequency caps, quality auto-pause | Partial Not described |
| WhatsApp booking | Yes Slots, reminders, Google Calendar sync | No Not offered |
| Google reviews & SEO | Yes Review replies, posts, Search Console, GA4 | No Not offered |
| Published price | Yes ₹999–₹6,999/month | No Not published |
| Price driver | Yes Projects, seats and AI credits | Partial Monthly tracked users |
| Free trial | Yes 3 days, no card | No Not mentioned |

## WhatsApp: core vs add-on

HexaFloww is built around WhatsApp. MoEngage offers it as part of a Connected Channels add-on.

### HexaFloww

- Campaign wizard with live audience preview
- Frequency caps and quality auto-pause
- Template builder with Meta sync
- WhatsApp Flows and booking

### MoEngage

- WhatsApp via Connected Channels add-on
- Separate WhatsApp product listed

**Verdict (HexaFloww):** HexaFloww wins for WhatsApp-led businesses.

## Push, in-app and on-site: MoEngage’s strength

For brands with apps and busy websites, MoEngage covers channels HexaFloww doesn’t.

### HexaFloww

- No push, in-app or on-site messages

### MoEngage

- Mobile and web push
- In-app and on-site messages
- SMS and email

**Verdict (MoEngage):** MoEngage wins.

## Two-way inbox

HexaFloww gives your team one place to answer WhatsApp and social messages.

### HexaFloww

- WhatsApp, Messenger, Instagram and TikTok (Growth)
- Comment replies for Facebook and Instagram
- Assignment with an email to the assignee

### MoEngage

- Built for outbound engagement
- No social DM inbox listed

**Verdict (HexaFloww):** HexaFloww wins.

## AI: replies vs predictions

HexaFloww’s AI talks to customers. MoEngage’s AI optimises and predicts.

### HexaFloww

- AI auto-reply trained on your knowledge
- Removes links not from your own site
- Scores chats for buying intent

### MoEngage

- AI timing and content optimisation
- Purchase and dormancy predictions (add-on)
- Merlin AI agents

**Verdict (Tie):** A tie: different jobs.

## Analytics: MoEngage goes deeper

MoEngage is built on user-level tracking across app and web.

### HexaFloww

- Dynamic segments on fields and engagement
- Campaign, open and click analytics
- WhatsApp delivery, read and reply rates

### MoEngage

- User tracking across app and web
- Advanced analytics (mostly add-ons)
- Ad audience sync for Facebook and Google

**Verdict (MoEngage):** MoEngage wins.

## Email: both strong

Both send email campaigns. HexaFloww pairs them with WhatsApp in one journey.

### HexaFloww

- Drag-and-drop builder and templates
- A/B tests and Smart Send
- Email and WhatsApp in one journey

### MoEngage

- Email in both plans
- Journeys across many channels

**Verdict (Tie):** A tie.

## Bookings and Google reviews

HexaFloww covers tools local businesses use every day.

### HexaFloww

- WhatsApp booking with reminders
- Google review replies and posts
- Search Console and GA4 reports

### MoEngage

- No booking or review tools

**Verdict (HexaFloww):** HexaFloww wins.

## Pricing: published vs quoted

HexaFloww lists every plan. MoEngage quotes by tracked users.

### HexaFloww

- ₹999 to ₹6,999 a month
- Not tied to users or contacts
- 3-day free trial

### MoEngage

- Growth and Enterprise on request
- Priced by monthly tracked users
- Many features as add-ons

**Verdict (HexaFloww):** HexaFloww wins for SMB budgets.

## Pricing

MoEngage quotes by monthly tracked users, with add-ons. HexaFloww publishes flat rupee plans.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits, not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### MoEngage

Growth and Enterprise plans quoted by monthly tracked users; several features sold as add-ons.

- **Growth:** Journey building and AI campaign optimisation; price on request
- **Enterprise:** Adds multi-team and security features; price on request
- **Included channels:** Mobile push, web push, email, SMS, in-app, on-site
- **Add-ons:** Connected Channels (WhatsApp, RCS and more), Cards, Personalize, predictions, advanced analytics

## Where MoEngage is the better choice

- **App and web channels:** Push, in-app and on-site messages HexaFloww doesn’t offer.
- **Analytics:** User-level tracking and advanced analytics.
- **AI predictions:** Purchase and dormancy predictions as an add-on.
- **Enterprise scale:** Built for multi-team, global consumer brands.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww - WhatsApp campaigns, cart journeys, email and Instagram DMs.
- **Clinics & salons:** HexaFloww - WhatsApp booking, reminders and Google reviews.
- **Schools & institutes:** HexaFloww - Admissions on WhatsApp and email, with Instagram enquiries.
- **Marketing agencies:** HexaFloww - Separate client projects on one plan.
- **Consumer apps:** MoEngage - Push, in-app and analytics for millions of users.
- **Enterprise growth teams:** MoEngage - Multi-team orchestration and AI predictions.

## Switching from MoEngage

Moving from MoEngage means bringing over profiles and opt-ins and rebuilding your key journeys.

1. **Export profiles**: Export user profiles, phone numbers, emails and opt-in status.
2. **Keep opt-outs**: Import unsubscribes and opt-outs to HexaFloww’s suppression list.
3. **Import and map fields**: Import the CSV and map each column to a contact field.
4. **Connect channels**: Connect your WhatsApp number, email sending and social accounts.
5. **Rebuild key journeys**: Recreate welcome, cart and win-back journeys with WhatsApp and email steps.
6. **Turn on AI replies**: Train the AI on your website so replies are covered from day one.

If your app still needs push, you can keep it and run WhatsApp, email and social from HexaFloww.

## The bottom line

MoEngage is a strong enterprise engagement platform for app-based brands that need push, in-app, analytics and AI predictions.

For growing businesses whose customers are on WhatsApp, Instagram and email, and who want published rupee prices, HexaFloww covers it from ₹999/month.

## Frequently asked questions

### Is HexaFloww a good MoEngage alternative?

Yes, for small and mid-sized businesses whose customers are on WhatsApp, Instagram and email. HexaFloww is self-serve, priced in rupees and includes a team inbox and AI replies. For app-based brands that need push, in-app and analytics at very large scale, MoEngage is the stronger fit.

### How much does MoEngage cost?

MoEngage’s pricing page doesn’t list prices. Its Growth and Enterprise plans are quoted through a contact form, based on monthly tracked users, with several features sold as add-ons.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does MoEngage include WhatsApp?

MoEngage lists WhatsApp, RCS, Line, Viber and Telegram under Connected Channels, which its pricing page shows as an add-on. It also lists a separate WhatsApp product. HexaFloww includes WhatsApp campaigns, inbox and automation in every plan.

### What is an MTU in MoEngage?

MoEngage defines a monthly tracked user (MTU) as each unique user actively engaged or monitored in its platform each month. HexaFloww doesn’t price by users or contacts.

### Does HexaFloww send push notifications?

No. HexaFloww doesn’t send app or web push, in-app or on-site messages. If your app is your main channel, MoEngage covers those.

### Does MoEngage have a free trial?

MoEngage’s pricing page doesn’t mention a free trial. HexaFloww offers a 3-day trial with Growth features and no card.

### Can I move from MoEngage to HexaFloww?

Yes. Export user profiles and opt-ins, import them into HexaFloww, connect your WhatsApp number and email sending, and rebuild key journeys with WhatsApp and email steps.

## Sources

- MoEngage’s official pricing page, plans, MTU definition, channels and add-ons, checked 10 October 2026
- HexaFloww pricing and product, plans, limits, trial and features, our own product