# HexaFloww vs Kaleyra: Self-Serve vs Enterprise CPaaS _Source: https://hexafloww.com/compare/hexafloww-vs-kaleyra · Competitor facts last verified 2026-10-10_ > **Quick answer:** Choose HexaFloww if you’re a growing business that wants to sign up today and run WhatsApp and email campaigns, a social inbox and AI replies from ₹999/month. Choose Kaleyra if you’re a bank, insurer or large enterprise that needs SMS, RCS, voice and OTPs at very high volume with enterprise SLAs. ## Key takeaways - Kaleyra is an enterprise CPaaS owned by Tata Communications; HexaFloww is a self-serve marketing app. - Kaleyra doesn’t publish prices and starts with a demo; HexaFloww lists rupee prices and offers a 3-day free trial. - HexaFloww includes campaign tools, a four-channel inbox, AI replies and email without integration work. - Kaleyra covers SMS, RCS, voice, video and OTP traffic that HexaFloww doesn’t. - Kaleyra is built for regulated, high-volume use cases such as banking alerts and fraud notifications. Kaleyra is a communications platform (CPaaS) for large enterprises, now part of Tata Communications. It powers SMS alerts, OTPs, WhatsApp, RCS and voice for banks, insurers, retailers and travel companies. HexaFloww is a marketing app that a small team can sign up for and use the same day. This page compares the two on setup, WhatsApp campaigns, the inbox, AI, email, channels, scale and pricing. HexaFloww is our product, so read it as an informed opinion. Every Kaleyra fact is taken from Kaleyra’s own website. ## Quick verdict Kaleyra is enterprise messaging infrastructure with huge reach and SLAs. HexaFloww is a ready-to-use marketing suite: campaigns, a four-channel inbox, AI replies, email, bookings and Google reviews, on a flat rupee plan from ₹999/month. **Choose HexaFloww if:** - You want to sign up and start today, without a sales call - Your team will run campaigns without developers - You need a shared inbox for WhatsApp, Instagram and Messenger - You want email and WhatsApp in one plan - You prefer published rupee prices **Choose Kaleyra if:** - You send OTPs, transaction alerts or fraud notifications - You need SMS, RCS, voice or video at very high volume - You need enterprise SLAs and a telecom-grade provider - You have developers to integrate its APIs ## Feature comparison | Feature | HexaFloww | Kaleyra | | --- | --- | --- | | Official WhatsApp Business API | Yes Meta Cloud API, your own number | Yes Official API | | Self-serve campaign builder | Yes 4-step wizard with audience preview | Partial Enterprise setup through sales | | Number-protection rails | Yes Frequency caps, quality auto-pause, failure circuit breaker | Partial Not described on its website | | WhatsApp booking | Yes Flows, slot booking, reminders, Google Calendar sync | No Not described on its website | | Shared team inbox | Yes WhatsApp, Messenger, Instagram and TikTok | Partial Customer experience platform, enterprise setup | | AI replies | Yes Trained on your website and documents | Yes Chatbots and AI agents | | Voice AI | No Not offered | Yes Speech-to-speech voice AI | | Email campaigns | Yes Builder, A/B tests, Smart Send (Growth plan) | Yes Email with drag-and-drop flows | | SMS & OTP | No Not offered | Yes SMS, premium SMS and OTP | | RCS, voice & video | No Not offered | Yes RCS, programmable voice and video | | Instagram & Messenger | Yes DMs and comments in the inbox | No Not listed among its channels | | Google reviews & SEO | Yes Review replies, posts, Search Console, GA4 | No Not offered | | Published price | Yes From ₹999/month | No Not published; quoted by sales | | Free trial | Yes 3 days, Growth features, no card | No Demo and consultation | | Enterprise SLA | Partial Standard SaaS support | Yes 99.9% uptime claimed, enterprise SLAs | ## Getting started: sign up vs sales cycle HexaFloww is self-serve. Kaleyra is bought the enterprise way: a demo, a consultation and an integration project. ### HexaFloww - Sign up and start a 3-day free trial - Connect WhatsApp with Meta’s guided signup - Send your first campaign the same day ### Kaleyra - Book a demo or talk to an expert - APIs integrated by your technical team - Suited to long-term enterprise contracts **Verdict (HexaFloww):** HexaFloww wins for businesses that want to start today. ## WhatsApp campaigns your team can run HexaFloww gives marketers the campaign screens, segments and safety rails. Kaleyra gives enterprises the pipes. ### HexaFloww - 4-step campaign wizard with live audience preview - Per-contact frequency caps and quality auto-pause - Delivered, read and replied tracking - Follow-up journeys on WhatsApp and email ### Kaleyra - WhatsApp at enterprise volume - Part of a multi-channel messaging stack - Campaign tooling depends on your integration **Verdict (HexaFloww):** HexaFloww wins for marketing teams. ## One inbox for WhatsApp and social Customers reply on WhatsApp, Instagram and Facebook. HexaFloww puts all of it in one place. ### HexaFloww - WhatsApp, Messenger, Instagram DMs and TikTok (Growth) - Facebook and Instagram comment replies - Assign chats with an email to the assignee ### Kaleyra - Customer experience platform for enterprises - Instagram and Messenger not listed among its channels **Verdict (HexaFloww):** HexaFloww wins for social conversations. ## AI: ready-made replies vs enterprise AI agents Both offer AI. HexaFloww’s is ready the day you add your website; Kaleyra’s is built for enterprise deployments, including voice. ### HexaFloww - AI auto-reply trained on your website, documents and notes - Hands chats to a human when it should - Removes any link that isn’t from your own site - Scores every inbound chat for buying intent ### Kaleyra - Chatbots and AI workers - Speech-to-speech voice AI - Enterprise deployment and customisation **Verdict (Tie):** A tie: HexaFloww for quick self-serve AI, Kaleyra for enterprise and voice AI. ## Email and WhatsApp in one journey Both offer email. HexaFloww combines it with WhatsApp in the same journey, inside one self-serve app. ### HexaFloww - Drag-and-drop builder and templates - A/B tests and Smart Send by opening hour - Email and WhatsApp steps in one journey ### Kaleyra - Email channel with drag-and-drop flows - Part of the wider enterprise stack > “Email the offer, then WhatsApp anyone who didn’t open it in two days.” **Verdict (HexaFloww):** HexaFloww wins for marketers who want it all in one app. ## Bookings and Google reviews Local businesses need appointments and reviews as much as messaging. HexaFloww covers both. ### HexaFloww - Booking inside WhatsApp with reminders - Google Calendar sync - Reply to Google reviews with AI drafts - Search Console and GA4 reports ### Kaleyra - No booking or review tools described **Verdict (HexaFloww):** HexaFloww wins for local businesses. ## SMS, RCS, voice and OTPs: Kaleyra’s strength For transaction alerts, OTPs and calls, Kaleyra covers channels HexaFloww doesn’t offer. ### HexaFloww - WhatsApp, email, Instagram, Messenger and TikTok - No SMS, RCS, voice or OTP ### Kaleyra - SMS, premium SMS, MMS and RCS - Programmable voice and video - OTPs and fraud alerts for banking **Verdict (Kaleyra):** Kaleyra wins on channel breadth. ## Enterprise scale and reach Kaleyra is built for the largest senders, backed by Tata Communications’ network. ### HexaFloww - Built for SMBs, brands and agencies - Up to 10 projects and 20 seats on Business ### Kaleyra - 60 billion+ interactions a year, as it states - 190+ countries and 400+ direct operator connections - Long track record serving banks and insurers **Verdict (Kaleyra):** Kaleyra wins for enterprise and regulated industries. ## Pricing Kaleyra prices through its sales team. HexaFloww publishes flat rupee plans with campaigns, the inbox and AI included. ### HexaFloww Flat monthly plans in rupees, limited by projects, seats and AI credits, not by how many contacts you talk to. | Plan | Price | What you get | | --- | --- | --- | | WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats | | Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats | | Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits | | Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits | - Prices before GST; pay in rupees through Razorpay - Annual billing saves up to 20% - WhatsApp message fees are billed separately by Meta - 3-day free trial with Growth features, no card required ### Kaleyra No published prices; pricing agreed with sales after a demo or consultation. - **Channels:** SMS, WhatsApp, RCS, MMS, voice, video, email and chatbots - **Buying:** Demo, assessment or talk to an expert - **Trial:** No self-serve CPaaS trial listed - **Scale:** 99.9% uptime, 190+ countries, 400+ direct operator links (as stated) ## Where Kaleyra is the better choice - **Every channel:** SMS, RCS, voice, video, email and WhatsApp from one provider. - **Banking-grade use cases:** OTPs, transaction alerts and fraud notifications for BFSI. - **Telecom backing:** Part of Tata Communications, with direct operator connections. - **Enterprise SLAs:** Built for very high volume with enterprise support. ## Who should choose which - **D2C & Shopify brands:** HexaFloww - WhatsApp campaigns, cart messages, email and Instagram DMs, self-serve. - **Schools & institutes:** HexaFloww - Admissions campaigns on WhatsApp and email, with Instagram enquiries in one inbox. - **Clinics & salons:** HexaFloww - WhatsApp booking with reminders, AI replies and Google reviews. - **Marketing agencies:** HexaFloww - Separate client projects on one plan. - **Banks & insurers:** Kaleyra - OTPs, alerts and multi-channel traffic with enterprise SLAs. - **Large enterprises:** Kaleyra - SMS, RCS, voice and WhatsApp at very high volume. ## Switching from Kaleyra Moving your marketing from Kaleyra to HexaFloww is mostly about contacts, templates and your WhatsApp number. 1. **Export your contacts**: Export marketing contacts and opt-in status from your systems as a CSV. 2. **Keep your opt-outs**: Import opt-outs to HexaFloww’s suppression list. 3. **Import and map fields**: Import the CSV and map each column to a contact field. 4. **Move your number**: Disconnect your WhatsApp number from Kaleyra, then connect it to HexaFloww. 5. **Sync your templates**: Sync approved templates from Meta or re-submit any that don’t carry over. 6. **Launch a campaign**: Build a segment, schedule a campaign and add an email follow-up. You can keep Kaleyra for OTPs and SMS alerts and run marketing on HexaFloww. They don’t conflict as long as each WhatsApp number sits with one provider. ## The bottom line Kaleyra is a strong enterprise CPaaS, and the right pick for banks and large enterprises that need SMS, OTPs, RCS and voice with telecom-grade reach. For growing Indian businesses that want to market on WhatsApp, email and social (self-serve, with published rupee prices and a free trial), HexaFloww is the simpler choice from ₹999/month. ## Frequently asked questions ### Is HexaFloww a good Kaleyra alternative? Yes, for small and mid-sized businesses whose goal is marketing. HexaFloww is self-serve, priced in rupees and ready to use, with WhatsApp campaigns, email, a social inbox and AI replies. For bank-grade SMS, OTP, RCS or voice traffic, Kaleyra is the better fit. ### How much does Kaleyra cost? Kaleyra’s website doesn’t publish prices. It invites businesses to book a demo or talk to an expert, so pricing is agreed with its sales team. HexaFloww publishes its plans from ₹999/month. ### How much does HexaFloww cost? HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta. ### Who owns Kaleyra? Kaleyra is part of Tata Communications and appears on its website as Tata Communications Kaleyra. ### Does Kaleyra have a free trial? Its CPaaS page lists demos and expert consultations rather than a self-serve trial. HexaFloww offers a 3-day trial with Growth features and no credit card. ### Does HexaFloww support SMS, RCS or OTPs? No. HexaFloww covers WhatsApp, email, Instagram, Messenger and TikTok, plus Google reviews. If SMS alerts, RCS or OTP verification matter most, Kaleyra covers those channels. ### Which is better for a small business? HexaFloww. You can sign up, connect your WhatsApp number and send a campaign the same day, with no sales call or integration project. Kaleyra is designed for large enterprises with technical teams. ### Can I move my WhatsApp number from Kaleyra to HexaFloww? Yes. Your WhatsApp Business number is registered with Meta, so it can be disconnected from Kaleyra and connected to HexaFloww. Export your contacts and opt-outs, then sync or re-submit your approved templates. ## Sources - Tata Communications Kaleyra’s official CPaaS page, channels, AI, industries, scale and buying options, checked 10 October 2026 - HexaFloww pricing and product, plans, limits, trial and features, our own product