# HexaFloww vs GatherUp: Review Tool vs Marketing Suite

_Source: https://hexafloww.com/compare/hexafloww-vs-gatherup · Competitor facts last verified 2026-10-10_

> **Quick answer:** Choose HexaFloww if you want Google review replies plus WhatsApp campaigns and booking, an Instagram and Messenger inbox, AI replies and email on flat rupee plans from ₹999/month. Choose GatherUp if reviews are your main focus and you need review requests by SMS and email, monitoring across 100+ sites, NPS surveys and multi-location reporting.

## Key takeaways

- GatherUp is a dedicated review management tool; HexaFloww is a marketing suite that includes Google review replies.
- GatherUp costs $99/month for one location, or $60 per location for 2–10 locations; HexaFloww is flat in rupees.
- Both offer AI-crafted review replies; GatherUp also monitors 100+ review sites.
- GatherUp leads on review requests by SMS and email, NPS surveys, widgets and multi-location scale.
- HexaFloww adds WhatsApp campaigns and booking, a social inbox, AI chat replies and email.

GatherUp is a dedicated review and reputation tool for local businesses and agencies, with review requests, monitoring, NPS and widgets. HexaFloww is a marketing suite where Google reviews sit next to WhatsApp, social DMs and email.

This page compares the two on review requests, monitoring, replies, WhatsApp, the inbox, booking, agencies and pricing. HexaFloww is our product, so read it as an informed opinion. Every GatherUp fact is taken from GatherUp’s own website.

## Quick verdict

GatherUp is a strong, focused review management tool. HexaFloww covers Google review replies as part of a wider suite: WhatsApp campaigns and booking, a four-channel inbox, AI replies and email, on flat rupee plans.

**Choose HexaFloww if:**

- You want reviews and marketing in one tool
- Your customers use WhatsApp
- You take appointments
- You reply to Instagram and Facebook DMs
- You want flat rupee pricing

**Choose GatherUp if:**

- Reviews are your main focus
- You monitor many review sites
- You run NPS surveys
- You manage many locations

## Feature comparison

| Feature | HexaFloww | GatherUp |
| --- | --- | --- |
| Review requests | Partial Via WhatsApp or email journeys | Yes 300 SMS + 3,000 email credits per location a month |
| Review monitoring | Partial Google reviews | Yes 100+ sites |
| AI review replies | Yes AI-drafted, human sends | Yes AI-crafted replies |
| NPS & widgets | No Not offered | Yes NPS, surveys, widgets and badge |
| WhatsApp campaigns | Yes Wizard, scheduling, safety rails | No Not offered |
| Social inbox | Yes Instagram, Messenger, WhatsApp, TikTok | No Not offered |
| AI chat replies | Yes Trained on your website | No Not offered |
| Booking | Yes WhatsApp booking with reminders | No Not offered |
| Email campaigns | Yes Builder, A/B tests, Smart Send (Growth) | Partial Review request emails only |
| Listings | Partial Google Business posts | Yes Listings Hub add-on |
| Model | Yes Flat plans from ₹999/month | Partial $99 for 1 location; $60 per location for 2–10 |
| Free trial | Yes 3 days, no card | Yes 14 days |

## Review requests: GatherUp’s strength

GatherUp is built to ask every customer for a review.

### HexaFloww

- Review request steps in WhatsApp or email journeys
- Triggered after bookings or orders

### GatherUp

- 300 SMS and 3,000 email credits per location a month
- Dedicated review request flows

**Verdict (GatherUp):** GatherUp wins.

## Review monitoring and NPS

GatherUp tracks reviews across many sites and runs NPS.

### HexaFloww

- Google reviews polled every 15 minutes
- No NPS

### GatherUp

- Monitoring on 100+ sites
- NPS and surveys
- Review widgets and badge

**Verdict (GatherUp):** GatherUp wins.

## AI review replies

Both draft replies with AI.

### HexaFloww

- AI-drafted Google review replies
- Human reviews before sending

### GatherUp

- AI-crafted replies
- In-app review responding

**Verdict (Tie):** A tie.

## WhatsApp marketing

HexaFloww adds WhatsApp campaigns to your review tools.

### HexaFloww

- Template campaigns with safety rails
- Delivered, read and replied tracking

### GatherUp

- No WhatsApp

**Verdict (HexaFloww):** HexaFloww wins.

## Appointments on WhatsApp

Turn happy customers into repeat bookings.

### HexaFloww

- Booking inside WhatsApp with reminders
- Google Calendar sync

### GatherUp

- No booking

**Verdict (HexaFloww):** HexaFloww wins.

## Social inbox and AI replies

HexaFloww answers customers on every channel.

### HexaFloww

- Instagram, Messenger, WhatsApp and TikTok
- AI auto-reply trained on your website

### GatherUp

- No social inbox

**Verdict (HexaFloww):** HexaFloww wins.

## Email campaigns

HexaFloww’s Growth plan includes email campaigns.

### HexaFloww

- Drag-and-drop builder
- A/B tests and Smart Send

### GatherUp

- Review request emails

**Verdict (HexaFloww):** HexaFloww wins.

## Pricing: flat rupees vs per location

GatherUp charges per location. HexaFloww is flat.

### HexaFloww

- Growth ₹1,999/month with reviews, WhatsApp, inbox and email
- Paid in rupees

### GatherUp

- $99/month for 1 location
- $60 per location for 2–10
- 20% off annual

**Verdict (HexaFloww):** HexaFloww wins for single-location businesses in India.

## Pricing

GatherUp charges per location in US dollars. HexaFloww publishes flat rupee plans.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits, not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### GatherUp

Priced per location, with agency pricing by quote.

- **Small Business:** $99/month for 1 location; 14-day trial
- **Multi Location:** $60 per location a month for 2–10 locations
- **Agency:** White-label, by quote
- **Add-ons:** Listings Hub $40 per location a month; Review Defense
- **Included:** Review requests, monitoring on 100+ sites, NPS, AI replies, widgets

## Where GatherUp is the better choice

- **Review requests:** SMS and email credits per location.
- **Monitoring:** 100+ review sites.
- **NPS and widgets:** Surveys, widgets and badges.
- **Multi-location:** Built for many locations and agencies.

## Who should choose which

- **Clinics & dentists:** HexaFloww - Review replies plus WhatsApp booking and reminders.
- **Restaurants & cafés:** HexaFloww - Review replies, WhatsApp offers and Instagram DMs.
- **Real estate teams:** HexaFloww - Reviews plus WhatsApp lead follow-ups.
- **Full-service agencies:** HexaFloww - Reviews, WhatsApp, social and email per client.
- **Multi-location chains:** GatherUp - Review management across many locations.
- **Reputation agencies:** GatherUp - White-label review management.

## Switching from GatherUp

Moving to HexaFloww is mostly Google, contacts and WhatsApp.

1. **Connect Google Business**: Connect your locations to see and reply to reviews.
2. **Import customers**: Import your customer list as a CSV.
3. **Connect WhatsApp**: Connect your WhatsApp Business number.
4. **Add review requests**: Add a review request step to post-visit journeys.
5. **Set up booking**: Add services and hours for WhatsApp booking.
6. **Turn on AI replies**: Train the AI on your website for chat replies.

Send review requests a few hours after the visit, while the experience is fresh.

## The bottom line

GatherUp is a strong, focused review management tool for multi-location businesses and agencies.

For Indian local businesses that want Google review replies alongside WhatsApp campaigns and booking, a social inbox and email, HexaFloww covers it from ₹999/month.

## Frequently asked questions

### Is HexaFloww a good GatherUp alternative?

Yes, if you want reviews as part of your everyday marketing. HexaFloww helps you reply to Google reviews with AI drafts and adds WhatsApp campaigns and booking, a social inbox and email. If you need deep review management across many sites and locations, GatherUp is purpose-built.

### How much does GatherUp cost?

GatherUp’s pricing page lists Small Business at $99/month for 1 location and Multi Location at $60 per location a month for 2–10 locations, with 20% off annual billing. Agency pricing is by quote. There’s a 14-day free trial.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does GatherUp support WhatsApp?

GatherUp’s pricing page doesn’t mention WhatsApp; review requests go by SMS and email. HexaFloww can send review requests on WhatsApp as part of a journey, for example after an appointment.

### Which review sites does HexaFloww cover?

HexaFloww covers Google reviews through your Google Business Profile. GatherUp monitors reviews across 100+ sites.

### Does HexaFloww offer NPS surveys?

No. HexaFloww doesn’t run NPS surveys. GatherUp includes NPS and surveys on all plans.

### Which is better for agencies?

GatherUp for agencies selling white-label review management. HexaFloww for agencies that run WhatsApp, social, email and reviews for each client in a separate project.

### Can I move from GatherUp to HexaFloww?

Yes. Connect your Google Business Profile, import your customers, connect WhatsApp and add a review request step to your journeys.

## Sources

- GatherUp’s official pricing page, plans, per-location prices, credits, features, add-ons and trial, checked 10 October 2026
- HexaFloww pricing and product, plans, limits, trial and features, our own product