# HexaFloww vs ActiveCampaign: Automation in Rupees

_Source: https://hexafloww.com/compare/hexafloww-vs-activecampaign · Competitor facts last verified 2026-10-09_

> **Quick answer:** For Indian SMBs that want email and WhatsApp journeys at a predictable price, HexaFloww is the better value: both channels, a social inbox, AI replies and Google reviews from ₹999/month, billed in rupees. ActiveCampaign is the stronger pick for teams that need its deeper automation logic, CRM and integrations, priced by contacts in US dollars or other currencies.

## Key takeaways

- ActiveCampaign prices plans by contact count, in currencies such as US dollars and euros — not rupees.
- It sells WhatsApp as separate Core, Advanced and Premium plans or as Email + WhatsApp bundles from Plus.
- HexaFloww includes email and WhatsApp in the same journeys from ₹1,999/month, with WhatsApp alone from ₹999.
- HexaFloww adds an Instagram, Messenger and TikTok inbox, AI replies, WhatsApp booking and Google reviews.
- ActiveCampaign leads on automation depth, predictive sending, CRM features, landing pages and integrations.

ActiveCampaign has long been the benchmark for email marketing automation, and it now offers WhatsApp plans with a shared inbox and flows. Its pricing grows with your contact list, in US dollars or other currencies.

This page compares the two on automation, email, WhatsApp, the social inbox, AI, Google reviews, CRM, pricing and team seats. HexaFloww is our product, so read it as an informed opinion — every ActiveCampaign fact is taken from ActiveCampaign’s own pricing page.

## Quick verdict

ActiveCampaign is a best-in-class automation and CRM platform, with WhatsApp sold as its own plans and prices that grow with contacts. HexaFloww puts email and WhatsApp journeys, a social inbox, AI replies and Google reviews into one flat rupee plan.

**Choose HexaFloww if:**

- You want email and WhatsApp in one plan and one price
- You prefer to pay in rupees, not per contact
- Customers message you on Instagram and Facebook too
- You manage Google reviews or take bookings
- You need more than one user without upgrading

**Choose ActiveCampaign if:**

- You build complex automations with goals and predictive sending
- You want CRM features and custom objects
- You rely on landing pages and attribution reporting
- You use many third-party integrations

## Feature comparison

| Feature | HexaFloww | ActiveCampaign |
| --- | --- | --- |
| Multi-step automation | Yes — Wait, email, WhatsApp, segment and condition steps | Yes — Unlimited actions from Plus; 5 per automation on Starter |
| Predictive & conditional content | Partial — Smart Send at each contact’s usual hour | Yes — Predictive sending and conditional content on Pro |
| A/B testing | Yes — Content or send time, automatic winner | Yes — Split testing in email and automations |
| Landing pages | No — Not offered | Yes — From Plus |
| WhatsApp | Yes — Every plan, from ₹999/month | Yes — Separate WhatsApp plans or Email + WhatsApp bundles |
| WhatsApp message billing | Yes — Meta bills you; real cost tracked per campaign | Partial — Pre-paid monthly credits for template messages |
| WhatsApp safety rails | Yes — Consent, frequency caps, quality auto-pause | Partial — Not detailed on the pricing page |
| Social inbox | Yes — WhatsApp, Messenger, Instagram and TikTok | Partial — Shared WhatsApp inbox on WhatsApp plans |
| WhatsApp booking | Yes — Slots, reminders, Google Calendar sync | No — Not listed |
| AI | Yes — AI replies to customers, AI marketing assistant | Yes — Active Intelligence and generative AI |
| CRM & integrations | Partial — Contacts, lead scoring; Shopify, HubSpot and form sync | Yes — CRM and e-commerce integrations, custom objects on Enterprise |
| Google reviews & SEO | Yes — Review replies, posts, Search Console, GA4, SEO audit | No — Not offered |
| SMS | No — Not offered | Yes — SMS add-on |
| Currency | Yes — Rupees, GST added at checkout | Partial — US dollars, euros, pounds and others — not rupees |
| Price driver | Yes — Flat plan, not limited by contacts | Partial — Contact count |
| Users included | Yes — 3–20 seats by plan | Partial — 1 on Starter and Plus; 3 on Pro; 5 on Enterprise |
| Free trial | Yes — 3 days, no card | Yes — 14 days, plus a 30-day money-back guarantee |

## Automation depth: ActiveCampaign’s home ground

ActiveCampaign is known for detailed automation logic, and it shows. HexaFloww covers the journeys most SMBs run every day.

### HexaFloww

- Journeys with wait, email, WhatsApp, segment and condition steps
- Conditions on email opens and WhatsApp delivered, read or replied
- Triggers for sign-ups, inactivity, opt-ins and Shopify events

### ActiveCampaign

- Unlimited automation actions from Plus
- Business goals — up to 200 active on Pro and Enterprise
- Predictive sending and conditional content on Pro
- Attribution and conversion tracking

**Verdict (ActiveCampaign):** ActiveCampaign wins for complex automation logic.

## Email marketing: both are solid

Both platforms handle everyday email well; ActiveCampaign’s sending limit scales with your contact count.

### HexaFloww

- Drag-and-drop builder and reusable templates
- A/B tests on content or send time, with automatic winner
- Smart Send at each contact’s usual opening hour
- Your own SMTP or AWS SES sender

### ActiveCampaign

- Email sends of 10× to 15× your contact limit by plan
- Segmentation from limited to premium by plan
- Generative AI for email content

**Verdict (Tie):** A tie for everyday email.

## WhatsApp: included vs a separate plan

ActiveCampaign now sells WhatsApp, as its own plans or bundled with email. HexaFloww includes it in every plan.

### HexaFloww

- WhatsApp campaigns from ₹999/month; email + WhatsApp from ₹1,999
- Consent checks, frequency caps and quality-based auto-pause
- Meta bills message fees; real cost tracked per campaign
- WhatsApp Flows and appointment booking

### ActiveCampaign

- Core, Advanced and Premium WhatsApp plans, 2 to 5 lines
- Shared inbox, broadcasts, flows and chatbots
- Template messages from pre-paid monthly credits
- Email + WhatsApp bundles from Plus

**Verdict (HexaFloww):** HexaFloww wins on value and number safety for Indian SMBs.

## Inbox: every social channel, not just WhatsApp

ActiveCampaign’s shared inbox comes with its WhatsApp plans. HexaFloww’s covers Instagram, Facebook and TikTok as well.

### HexaFloww

- WhatsApp, Messenger, Instagram DMs and TikTok in one inbox (Growth)
- Facebook and Instagram comment replies
- Assignment with an email to the assignee

### ActiveCampaign

- Shared WhatsApp inbox with assignment rules
- Labels, notes and quick responses
- Automated satisfaction surveys

**Verdict (HexaFloww):** HexaFloww wins if customers reach you on Instagram or Facebook.

## AI: customer replies vs marketing intelligence

Both platforms use AI, for different jobs.

### HexaFloww

- AI auto-reply trained on your website, documents and notes
- Removes any link that isn’t from your own site
- Scores every inbound chat for buying intent
- AI marketing assistant for campaigns and segments

### ActiveCampaign

- Active Intelligence across plans (limits on Starter and Plus)
- Generative AI and predictive sending

> “What are your clinic timings on Sunday, and can I book a cleaning?”

**Verdict (Tie):** A tie: HexaFloww for AI customer replies, ActiveCampaign for AI-assisted marketing.

## Google reviews and website SEO

For local businesses, Google is where new customers start. HexaFloww covers it; ActiveCampaign doesn’t.

### HexaFloww

- Reply to Google reviews with AI-drafted suggestions
- Publish Google Business Profile posts
- Search Console and Google Analytics 4 reports
- PageSpeed checks and an SEO audit

### ActiveCampaign

- No Google review management
- No SEO or Search Console reporting

**Verdict (HexaFloww):** Only HexaFloww helps you get found on Google.

## Pricing: flat rupees vs per-contact foreign currency

ActiveCampaign’s price rises with your contacts and is billed in currencies like US dollars or euros. HexaFloww is a flat monthly price in rupees.

### HexaFloww

- Flat ₹999–₹6,999/month, before GST
- Not limited by how many contacts you have
- Pay in rupees through Razorpay with GST invoices

### ActiveCampaign

- Price set by contact count on every plan
- Billed in US dollars, euros, pounds and other currencies
- WhatsApp priced as a separate plan or bundle

**Verdict (HexaFloww):** HexaFloww wins on predictable, rupee-based pricing.

## Team seats and several brands

ActiveCampaign’s entry email plans include one user. HexaFloww includes several seats and brand projects from Growth.

### HexaFloww

- 3 to 20 seats by plan
- 3 projects on Growth, 5 on Pro, 10 on Business
- Each project has its own contacts, channels and team access

### ActiveCampaign

- 1 user on Starter and Plus, 3 on Pro, 5 on Enterprise
- Additional users as an add-on
- Each account priced on its own contacts

**Verdict (HexaFloww):** HexaFloww wins for teams and agencies on a budget.

## CRM, landing pages and integrations: ActiveCampaign goes wider

If your marketing depends on CRM data, landing pages or a specific tool, ActiveCampaign has more built in.

### HexaFloww

- Contact sync with Shopify, HubSpot, Google Forms, Typeform and JotForm
- Social lead scoring and assignment
- REST API with per-project keys

### ActiveCampaign

- CRM and e-commerce integrations, premium on Enterprise
- Landing pages from Plus
- Custom objects and SSO on Enterprise
- Zapier, API and webhooks

**Verdict (ActiveCampaign):** ActiveCampaign wins on CRM depth and integrations.

## Pricing

ActiveCampaign sets prices by contacts in foreign currencies and sells WhatsApp separately. HexaFloww is a flat rupee price with both channels.

### HexaFloww

Flat monthly plans in rupees, limited by projects, seats and AI credits — not by how many contacts you talk to.

| Plan | Price | What you get |
| --- | --- | --- |
| WhatsApp Only | ₹999/mo | WhatsApp marketing, AI assistant, segments, automations · 1 project, 3 seats |
| Growth | ₹1,999/mo | Adds email, social inbox, Google Business Profile, SEO tools · 3 projects, 5 seats |
| Pro | ₹3,999/mo | 5 projects, 10 seats, 5,000 AI credits |
| Business | ₹6,999/mo | 10 projects, 20 seats, 25,000 AI credits |

- Prices before GST; pay in rupees through Razorpay
- Annual billing saves up to 20%
- WhatsApp message fees are billed separately by Meta
- 3-day free trial with Growth features, no card required

### ActiveCampaign

Plans priced by contact count, billed monthly or annually in US dollars, euros, pounds and other currencies; 14-day free trial.

- **Starter:** 1 user; 5 actions per automation; limited segmentation
- **Plus:** 1 user; unlimited automation actions; landing pages
- **Pro:** 3 users; predictive and conditional content; attribution
- **Enterprise:** 5 users; premium integrations, custom objects, SSO
- **WhatsApp plans:** Core (3 users, 2 lines), Advanced (5 users, 5 lines), Premium (8 users, 5 lines); template messages from pre-paid credits
- **Add-ons:** SMS, transactional email, custom reporting, extra users and lines

## Where ActiveCampaign is the better choice

- **Automation depth:** Unlimited actions, business goals and predictive sending.
- **CRM and objects:** CRM integrations and custom objects on Enterprise.
- **Landing pages:** Landing pages and attribution reporting from Plus.
- **Integrations:** Broad CRM and e-commerce integrations plus Zapier and API.

## Who should choose which

- **D2C & Shopify brands:** HexaFloww — Email and WhatsApp cart journeys plus Instagram DMs, at a flat rupee price.
- **Clinics, salons & coaching:** HexaFloww — WhatsApp booking with reminders, Google review replies and an AI first responder.
- **Marketing agencies:** HexaFloww — Several client projects and more seats on one plan.
- **Schools & institutes:** HexaFloww — Admissions journeys on email and WhatsApp, with Instagram enquiries in one inbox.
- **B2B & SaaS marketers:** ActiveCampaign — Complex lead nurturing with goals, predictive sending and CRM data.
- **Global automation-led teams:** ActiveCampaign — Deep automation, landing pages and integrations, billed in dollars or euros.

## Switching from ActiveCampaign

Moving is mostly about contacts, tags and automations. WhatsApp and social accounts connect fresh in HexaFloww.

1. **Export your contacts** — Export your ActiveCampaign contacts, lists and tags as a CSV, including custom fields.
2. **Export unsubscribes** — Export unsubscribed and bounced contacts so they go straight onto the suppression list.
3. **Import and map fields** — Import the CSV into HexaFloww and map each column and tag to a contact field.
4. **Connect your sender** — Add your own SMTP or AWS SES account and send a test email.
5. **Connect WhatsApp and social** — Connect your WhatsApp Business number, Instagram and Facebook pages.
6. **Rebuild key automations** — Recreate your most valuable automations as journeys, adding WhatsApp steps.

If your number is on an ActiveCampaign WhatsApp plan, disconnect it there first — a number can only be linked to one provider at a time.

## The bottom line

ActiveCampaign is a best-in-class automation platform, and the right pick for teams that build complex journeys, rely on CRM data and are happy to pay per contact in foreign currency.

For Indian SMBs that want email and WhatsApp journeys, a social inbox, AI replies and Google reviews at a predictable price, HexaFloww covers it all from ₹999/month, billed in rupees.

## Frequently asked questions

### Is HexaFloww a good ActiveCampaign alternative?

Yes, for Indian SMBs that want email and WhatsApp together at a flat rupee price. HexaFloww covers email campaigns, segments and multi-step journeys, and adds WhatsApp with safety rails, a social inbox, AI replies and Google reviews. ActiveCampaign remains stronger for complex automation logic and CRM.

### How much does ActiveCampaign cost?

ActiveCampaign’s pricing page sets the price by your number of contacts, with Starter, Plus, Pro and Enterprise email plans billed monthly or annually. Currencies include US dollars, euros and pounds, but not rupees. WhatsApp is a separate plan or a bundle, and it offers a 14-day free trial.

### How much does HexaFloww cost?

HexaFloww starts at ₹999/month for the WhatsApp Only plan. Growth costs ₹1,999/month and adds email, the social inbox and Google Business Profile tools. Pro is ₹3,999 and Business is ₹6,999. Prices are before GST, and WhatsApp message fees are billed separately by Meta.

### Does ActiveCampaign support WhatsApp?

Yes. ActiveCampaign sells WhatsApp plans — Core, Advanced and Premium — with a shared team inbox, broadcasts, flows and up to 2 or 5 lines, plus Email + WhatsApp bundles. Outbound template messages use pre-paid monthly credits. HexaFloww includes WhatsApp in every plan from ₹999/month, with Meta billing message fees directly.

### Is ActiveCampaign’s automation better than HexaFloww’s?

For complex logic, yes: ActiveCampaign offers unlimited automation actions, business goals, predictive sending and conditional content on higher plans. HexaFloww’s journeys cover the steps most SMBs need — wait, email, WhatsApp, segments and conditions on opens, reads and replies — across both channels.

### How many users do I get?

ActiveCampaign’s email plans include 1 user on Starter and Plus, 3 on Pro and 5 on Enterprise; its WhatsApp plans include 3 to 8. HexaFloww includes 3 seats on WhatsApp Only, 5 on Growth, 10 on Pro and 20 on Business.

### Which is better for agencies managing several clients?

HexaFloww includes 3 to 10 separate projects in its Growth, Pro and Business plans, each with its own contacts, channels and team access, at one flat rupee price. ActiveCampaign prices each account by its own contacts.

### Can I move from ActiveCampaign to HexaFloww?

Yes. Export your contacts, tags and unsubscribes as CSVs and import them into HexaFloww, then connect your email sender, WhatsApp number and social accounts and rebuild your key automations as journeys.

## Sources

- ActiveCampaign’s official pricing page — email, WhatsApp and bundle plans, users, limits, currencies, add-ons and trial — checked 9 October 2026
- HexaFloww pricing and product — plans, limits, trial and features — our own product